1. Welcome to Ukulele Kids... A proven business concept that offers high margins and generates repeat business. Ukulele Kids is THE most popular lunch and after school program in North America. There is no other lunch or after school program that can boast the number of registrations per school term that we can!!!

2. Our History Ukulele Kids began in 2010 as a pilot project in a number of Toronto schools. The immediate success of the program led to a huge increase in the number of schools and participants since its inception. With an established base of well over 6000 students, Ukulele Kids and Ukulele Li’l Kids is expanding across Canada, the United States and other english speaking countries.

3. Our Company Chief Uker - Julia Lowry Chief Uker - Ken Jones Chief Uker - Julia Lowry Chief Uker - Ken Jones Ukulele Kids is a family owned business, headed up by husband & wife team Ken and Julia Sales CHORD-inators -Our sales representatives who solicit business in elementary schools, camps, church groups, community centers etc. Ed-UKE-ators –Our front-line teachers who deliver the Ukulele Kids program

4. Why become a Sales CHORD-inator? Ukulele Kids has a proven formula for success Zero investment Be in charge of your own financial growth and success Repeat business term to term, year to year No operating costs: no stock to maintain, and no labor costs Make principals, staff and students aware of the fun and learning in a ukulele Enrich your community by making music accessible Help spark children’s interest in music Further a child’s education Put a smile on the face of children, parents and teachers A powerful brand behind you Being involved in the ground floor of a fun and fast growing company Working in a service that has mass appeal to all ages

5. CHORD-inator details! Start-Up Kit: –We will provide you with 8 colourful ukuleles for your presentations, 1 songbook and flyers to use in your sales. –We will send you these materials upon receipt of the signed CHORD-inator agreement and a territory outline. The materials remain the property of Ukulele Kids –Ukulele Kids will pay you 18% of the gross revenue from each term that is run at each school you sell. The typical term is 8 weeks (one class per week) and costs parents $139.00 Our average number of students on first registration at a school is 52. Your selected territory: –Protected area of 80 - 100 elementary schools as well as any community centers, churches, businesses etc. within the geographical area. Detailed curriculum and formatted songbook: –Ukulele Kids will provide you with a sequential curriculum to demonstrate the quality and consistency of the program as well as a 46 page songbook of specifically selected songs. These materials may be used during sales presentations. Access to a dedicated team: –You will have direct access to head office and our excellent resource staff. As well, all documentation needed to run your business is provided for you online for ease of access.

6. Where can you find clients? SCHOOLS –Lunch and After School Programs –In-School Programs –Teacher Workshops BUSINESSES - Ukulele BIG Kids –Corporate Team Building –Conferences –Sales Meetings –Lunch Time Programs SUMMER & HOLIDAY CAMPS –Day Long Workshops –Once a Week Programs for Overnight Camps SENIORS RESIDENCES – Ukulele BIG Kids –Playing and Singing the ‘Good Old Tunes’

7. (continued) (continued) BIRTHDAY PARTIES –Group Sing-a-Long –Workshop with the Ukulele as the “Loot Bag” EVENTS –Workshops for Kids and Adults CHURCHES –Courses for Kids and Adults COMMUNITY CENTERS –Courses for Kids and Adults OTHERS –Any group of any age that would like to learn to play the ukulele.

8. CHORD-inator Support Leading-edge online technology will help you manage and grow your clientele. The Start-Up Kit contains everything you need to get your sales approach up and running at no cost to you. Quality branded products at affordable prices for your clients. Our team will guide you to success. The professionals at Ukulele Kids headquarters are working to create the tools, systems and materials you need to succeed. We will be there to help develop and implement a strategic plan that will put you on the fast track to success. You will be in business for yourself - never by yourself.

9. The CHORD-inator Process Sign the agreement and send it back to UK head office. Design a territory and send us the boundaries (You would plot out a region of about 100 elementary schools near you, if there are that many you can get to.) You can then approach those principals with the materials we will send you. As well, you can solicit sales anywhere within that area....adults, Scouts, churches, seniors etc. Design a territory and send us the boundaries (You would plot out a region of about 100 elementary schools near you, if there are that many you can get to.) You can then approach those principals with the materials we will send you. As well, you can solicit sales anywhere within that area....adults, Scouts, churches, seniors etc. UK will send you the marketing materials and templates that you can personalize and flyers for promotion Find a qualified teacher in the area and recommend him/her to UK UK will hire the teacher (unless you are teaching, in which case UK will send you the Teacher Agreement also) UK will send the teacher the curriculum and work online through a set of teacher training materials and personal contact. You approach the schools and potential clients You let us know specific details when a principal says yes to running a class, such as dates, location, class time etc.

10. You/the teacher do a presentation about the uke at an assembly The school sends the flyers home that day We set up the registration on our website Parents sign up We send you the class list, ukes and songbooks with each student's name on the uke in the colour of their choice. On the specified day, about 7-10 days or so after registration opens, the first class is held

11. The teacher gives out books and ukes and starts the course. The course can be 8-12 weeks long, determined by the CHORD- inator and the principal. We have a max of 20 per class and it's not unusual to have more than one class first term. The CHORD-inator would have to find out if we need a permit for a lunch program or if we could use a classroom without one. The cost to the parents is usually $139 CDN for an 8 week course or $159 CDN for 10 weeks, but, when necessary, we discuss the socio-economic situation in the territory and vary it accordingly. The price covers the lessons, the ukulele in the child’s colour choice, and a 46 page songbook. We solicit students from Junior Kindergarten to Grade 8.

12. www.ukulelekids.org Ukulele Kids CHORD-inators have access to a secure site available 24/7 where you can: –Search and download from our exclusive document library –Download proposals, cover letters and images –Offer your clients the ability to register online 24/7 –Download sales tools –Learn from the experience and knowledge of our entire international group of Sales CHORD-inators.

13. FAQs for Sales Why the Ukulele? The ukulele is having a huge world-wide resurgence in popularity and has taken over the recorder as the instrument of choice in elementary schools. Manufacturers can’t keep up with demand and stores can’t keep them on their shelves. It’s easy to learn, fun, portable and inexpensive…all factors that are making it a huge success in schools, community centers, camps, etc.

14. Do I need to be a musician or teacher to be a CHORD-inator? Not at all! Many of our CHORD-inators have no music or teaching background whatsoever. However, we are looking for people-oriented individuals who are personable when approaching principals, and are looking to involve themselves in a business that benefits children and their community. Is my territory protected? Yes. You own the exclusive rights to operate in your territory. No other CHORD-inator is permitted to operate within your area. Your CHORD-inator Agreement will make this territory clear.

15. Do I teach the classes myself? –You may do so if you have the proper teaching credentials and experience Is Ukulele Kids a seasonal business? Is Ukulele Kids a seasonal business? Ukulele Kids, Ukulele Li’l Kids, and Ukulele Big Kids can be a full-time, year-round business. The abundance of lunch and after school programs, in-school workshops, birthday parties, special events, summer camps, businesses, community centers, churches, etc. ensure CHORD-inators enough work to keep them busy all year long. It is all about how much you want to get out and find clients.

16. How to join our team! To become a Ukulele Kids Sales CHORD-inator, send your resume and covering letter to ken@ukulelekids.ca outlining your interest and suitability for this position. Make sure your email address and phone number are prominent so we can contact you to discuss your future with us.