1. Tom Peters’ X25* EXCELLENCE. ALWAYS. IDDBA/Anaheim/03 June 2007 *In Search of Excellence 1982-2007

2. Thank you Ann !!!

3. R.O.I.R

4. Return On Investment In Relationships

5. Conrad Hilton, at a gala celebrating his life, on “the most important lesson you’ve learned in you long and distinguished career”: “ remember to tuck the shower curtain inside the bathtub”

6. Daimler. And Dumb. Both Start with “d.”

7. Mission impossible? $36B/’98 minus $675M/‘07

8. “Mr Zetsche, head of Chrysler from 2000 to 2005, denied he should take any responsibility for the U.S. carmaker’s troubles …” —Financial Times/05.29.07

9. $10,000,000/Day

10. Slides* at … tompeters.com *Also LONG

11. IDDBA21

12. IDDBA21 IDDBA21 *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely great,” “radically thrilling,” “gaspworthy.” thrilling,” “gaspworthy.” *Think Wegmans. (Staff: #1; the Manager’s Handbook of Decencies; “Kindness is free.”) *”Wow” is free, too. *Hire nut cases (the “O for 800” rule holds for DDB) *E Val U A Tion, 53 = 53. *Cause. Space. Decency. *Hire Great People. Try a Lot of Stuff Accept No Less Than Excellence. Pursue Wow! *EXCELLENCE! *Think 7 11 @ Mt Vernon & Charles. ( People) *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the way in! Bags that open!) that open!) *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) what was the point beyond “modernize … Shaw’s Manchester VT) *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) In A Tion Noooooooow!) *Tommy Trillions & His Friends By The Millions!!!!!!!!!!!!!! *Experiment!!!!!!!!!!!!!!!!!! (R.F.A.,S.A.V., Sam’s #1) *NSPW (New Stuff Per Week.) *Passion (My disappointment in store managers?????? Lookin’ for Mary Kay!) *You do understand … HER … right? (I presume >75% of DDB managers are Women?)

13. *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely who do what we do,” “insanely great,” “radically thrilling,” great,” “radically thrilling,” “gaspworthy.”) “gaspworthy.”) *Think/Obsess Wegmans! (Staff: #1; the Manager’s Handbook of the Manager’s Handbook of Decencies; “Kindness is free.”) Decencies; “Kindness is free.”) *Leaders serve. (Leader as host.) *”Wow” is free, too. *Hire nut cases (the “O for 800” rule holds for DDB) holds for DDB)

14. Planetree: A Radical Model for New Healthcare/Healing/ Wellness Excellence

15. 1. The Importance of Human Interaction Informing and Empowering Diverse Populations: Consumer Health Libraries and Patient Information Healing Partnerships: The importance of Including Friends and Family Nutrition: The Nurturing Aspect of Food Spirituality: Inner Resources for Healing 6. Human Touch: The Essentials of Communicating Caring Through Massage 7. Healing Arts: Nutrition for the Soul 8. Integrating Complementary and Alternative Practices into Conventional Care 9. Healing Environments: Architecture and Design Conducive to Health The 9 Planetree Practices 1. The Importance of Human Interaction 2. Informing and Empowering Diverse Populations: Consumer Health Libraries and Patient Information 3. Healing Partnerships: The importance of Including Friends and Family 4. Nutrition: The Nurturing Aspect of Food 5. Spirituality: Inner Resources for Healing 6. Human Touch: The Essentials of Communicating Caring Through Massage 7. Healing Arts: Nutrition for the Soul 8. Integrating Complementary and Alternative Practices into Conventional Care 9. Healing Environments: Architecture and Design Conducive to Health Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

16. none of THE top 15 factors determining P atient S atisfaction referred to patient’s health outcome PS directly related to Staff Interaction PS directly correlated with Employee Satisfaction Press Ganey Assoc: 139,380 former patients from 225 hospitals: none of THE top 15 factors determining P atient S atisfaction referred to patient’s health outcome PS directly related to Staff Interaction PS directly correlated with Employee Satisfaction Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

17. Kindness is free. “There is a misconception that supportive interactions require more staff or more time and are therefore more costly. Although labor costs are a substantial part of any hospital budget, the interactions themselves add nothing to the budget. Kindness is free. Listening to patients or answering their questions costs nothing. It can be argued that negative interactions—alienating patients, being non-responsive to their needs or limiting their sense of control—can be very costly. … Angry, frustrated or frightened patients may be combative, withdrawn and less cooperative—requiring far more time than it would have taken to interact with them initially in a positive way.” —Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

18. Music in the parking lot; professional musicians in the lobby 5 pianos volunteers Griffin: Music in the parking lot; professional musicians in the lobby (7/week, 3-4hrs/day) ; 5 pianos ; volunteers (120-140 hrs arts & entertainment per month). Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel

19. Excellence. Bank on it. (commerce bank.)

20. The Commerce Bank Model “cost cutting is a death spiral.” Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry, Vernon Hill & Bob Andelman

21. The Commerce Bank Model “over-invest in our people, over-invest in our facilities.” Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry, Vernon Hill & Bob Andelman

22. “every computer at commerce bank has a special red key on it that says, ‘found something stupid that we are doing that interferes with our ability to service the customer? Tell us about it, and if we agree, we will give you $50.’” Source: Fans! Not customers. How Commerce Bank Created a Super- growth Business in a No-growth Industry, Vernon Hill & Bob Andelman “every computer at commerce bank has a special red key on it that says, ‘found something stupid that we are doing that interferes with our ability to service the customer? Tell us about it, and if we agree, we will give you $50.’” Source: Fans! Not customers. How Commerce Bank Created a Super- growth Business in a No-growth Industry, Vernon Hill & Bob Andelman

23. Commerce Bank: From “Service” to “Experience” 7X. 730A- 800P. F12A.* *’93-’03/10 yr annual return: CB: 29%; WM: 17%; HD: 16%. Mkt Cap: 48% p.a.

24. *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely who do what we do,” “insanely great,” “radically thrilling,” great,” “radically thrilling,” “gaspworthy.”) “gaspworthy.”) *Think/Obsess Wegmans! (Staff: #1; the Manager’s Handbook of the Manager’s Handbook of Decencies; “Kindness is free.”) Decencies; “Kindness is free.”) *Leaders serve. (Leader as host.) *”Wow” is free, too. *Hire nut cases (the “O for 800” rule holds for DDB) holds for DDB)

25. “Every time we come to a comfort zone, we will find a way out.” “No Cloning.” “‘Reinvent the brand’ with each new show.” “A typical day at the office for me begins by asking, ‘What is impossible that I am going to do today?’” —Daniel Lamarre, president, Cirque du Soleil Cirque du Soleil

26. “ In-sane- ly-great”

27. Radically Thrilling Language! “Radically Thrilling.” —BMW Z4 (ad)

28. Language

29. *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely who do what we do,” “insanely great,” “radically thrilling,” great,” “radically thrilling,” “gaspworthy.”) “gaspworthy.”) *Think/Obsess Wegmans! (Staff: #1; the Manager’s Handbook of the Manager’s Handbook of Decencies; “Kindness is free.”) Decencies; “Kindness is free.”) *Leaders serve. (Leader as host.) *”Wow” is free, too. *Hire nut cases (the “O for 800” rule holds for DDB) holds for DDB)

30. #1/100 #1/100 “ Best Companies to Work for” /2005

31. Brand = Talent. Leaders Understand: Brand = Talent.

32. “We are a ‘Life Success’ Company.” “We are a ‘Life Success’ Company.” Dave Liniger, founder, RE/MAX

33. *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely who do what we do,” “insanely great,” “radically thrilling,” great,” “radically thrilling,” “gaspworthy.”) “gaspworthy.”) *Think/Obsess Wegmans! (Staff: #1; the Manager’s Handbook of the Manager’s Handbook of Decencies; “Kindness is free.”) Decencies; “Kindness is free.”) *Leaders serve. (Leader as host.) *”Wow” is free, too. *Hire nut cases (the “O for 800” rule holds for DDB) holds for DDB)

34. “Leaders ‘SERVE’ people. Period.” “Leaders ‘SERVE’ people. Period.” —Anon.

35. *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely who do what we do,” “insanely great,” “radically thrilling,” great,” “radically thrilling,” “gaspworthy.”) “gaspworthy.”) *Think/Obsess Wegmans! (Staff: #1; the Manager’s Handbook of the Manager’s Handbook of Decencies; “Kindness is free.”) Decencies; “Kindness is free.”) *Leaders serve. (Leader as host.) *“Wow” is free, too. *Hire nut cases (the “O for 800” rule holds for DDB) holds for DDB)

36. *Planetree! Commerce! Cirque! (Pianos! Dog biscuits!) (Pianos! Dog biscuits!) *Jerry Garcia … or bust (“only ones who do what we do,” “insanely who do what we do,” “insanely great,” “radically thrilling,” great,” “radically thrilling,” “gaspworthy.”) “gaspworthy.”) *Think/Obsess Wegmans! (Staff: #1; the Manager’s Handbook of the Manager’s Handbook of Decencies; “Kindness is free.”) Decencies; “Kindness is free.”) *Leaders serve. (Leader as host.) *“Wow” is free, too. *Hire nut cases (the “O for 800”/100% rule holds for DDB) holds for DDB)

37. “Normal” = “o for 800”

38. *One size fits one. (53 = 53.) *Cause. Space. Decency. *”It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

39. Just scream “No”!

40. Promise #1: “Never, ever again will I evaluate anyone using a standardized instrument devised by a “professional” in inhuman Resources.”

41. 53 = 53

42. *One size fits one. (53 = 53.) *Cause. Space. Decency. *”It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

43. Cause (worthy of commitment) Space (room for/encouragement for initiative) Decency (respect, humane)

44. The Manager’s Book of Decencies: How Small gestures Build Great Companies. The Manager’s Book of Decencies: How Small gestures Build Great Companies. —Steve Harrison, Adecco

45. *One size fits one. (53 = 53.) *Cause. Space. Decency. *“It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

46. Hire Great People (Resilient, Passionate) Try a Lot of Stuff (S.A.V./R.F.A.) aCCEPT NO LESS THAN EXCELLENCE/PURSUE Wow! enjoy It While It Lasts

47. *One size fits one. (53 = 53.) *Cause. Space. Decency. *“It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!) *EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

48. Why in the World did you go to Siberia? go to Siberia?

49. The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow!

50. *One size fits one. (53 = 53.) *Cause. Space. Decency. *“It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

51. Basement Systems Inc. Basement Systems Inc.

52. Jim’s Group

53. *One size fits one. (53 = 53.) *Cause. Space. Decency. *“It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

54. People! People!

55. *One size fits one. (53 = 53.) *Cause. Space. Decency. *“It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People) *Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

57. A man without a smiling face must not open a shop.” “ A man without a smiling face must not open a shop.” —Chinese Proverb

58. *One size fits one. (53 = 53.) *Cause. Space. Decency. *“It.” (Hire Great People. Try a Lot of Stuff Accept No Less Than Stuff Accept No Less Than Excellence. Pursue Wow!) Excellence. Pursue Wow!)*EXCELLENCE! *Excellence. Wherever. (Jim’s Group, Basement Systems Inc.) Basement Systems Inc.) *Think 7 11 @ Mt Vernon & Charles. ( People) ( People)*Smile. *Think Whole Foods. (Sorry, but it’s true.) (Experience! Flowers on the true.) (Experience! Flowers on the way in! Bags that open!) way in! Bags that open!)

59. FLOWERPOWERFLOWERPOWERFLOWERPOWERFLOWERPOWER

60. *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, memorable.) (Stories, suggestions, tableaus … what was the point beyond tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) “modernize … Shaw’s Manchester VT)*25 *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) Im Ag In A Tion Noooooooow!)

61. *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, memorable.) (Stories, suggestions, tableaus … what was the point beyond tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) “modernize … Shaw’s Manchester VT)*25 *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) Im Ag In A Tion Noooooooow!)

62. Starbucks ‘Every Starbucks store is carefully designed to enhance the quality of everything the customers see, touch, hear, smell or taste,’ “With its carefully conceived mix of colors and textures, aromas and music, Starbucks is more indicative of our era than the iMac. It is to the Age of Aesthetics what McDonald’s was to the Age of Convenience or Ford was to the Age of Mass Production—the touchstone success story, the exemplar of … the aesthetic imperative. … ‘Every Starbucks store is carefully designed to enhance the quality of everything the customers see, touch, hear, smell or taste,’ writes CEO Howard Schultz.” -—Virginia Postrel, The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture and Consciousness

63. Starbucks Whole Foods Commerce

64. *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, memorable.) (Stories, suggestions, tableaus … what was the point beyond tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) “modernize … Shaw’s Manchester VT)*25 *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) Im Ag In A Tion Noooooooow!)

65. Focus Groups: No! Continuing Conversations: Yes!

67. *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, memorable.) (Stories, suggestions, tableaus … what was the point beyond tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) “modernize … Shaw’s Manchester VT)*25 *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) Im Ag In A Tion Noooooooow!)

68. “We have identified a ‘third place.’ “The [ Starbucks ] Fix” Is on … “We have identified a ‘third place.’ And I really believe that sets us apart. The third place is that place that’s not work or home. It’s the place our customers come for refuge.” —Nancy Orsolini, District Manager

69. “What we sell is the ability for a 43- year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43- year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership

70. “ Experiences are as distinct from services as services are from goods.” “ Experiences are as distinct from services as services are from goods.” —Joe Pine & Jim Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

71. *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, memorable.) (Stories, suggestions, tableaus … what was the point beyond tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) “modernize … Shaw’s Manchester VT) * 25 *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) Im Ag In A Tion Noooooooow!)

72. *Customer partnership. *Design (Pooh, the “Deli look 2007”) *Communispace. (Got a clue as to what’s in your … STORE LEVEL … customers’ heads, your … STORE LEVEL … customers’ heads, the case of the Remote Control) the case of the Remote Control) *Experience???????? (Still waitin’ for memorable.) (Stories, suggestions, memorable.) (Stories, suggestions, tableaus … what was the point beyond tableaus … what was the point beyond “modernize … Shaw’s Manchester VT) “modernize … Shaw’s Manchester VT)*25 *For Pete’s sake … “OBESITY WORSE THAN TERRORISM” (Lea Der Ship! Wild doses of TERRORISM” (Lea Der Ship! Wild doses of Im Ag In A Tion Noooooooow!) Im Ag In A Tion Noooooooow!)

73. Childhood Obesity > Terrorism

74. * *Tommy Trillions & His Friends By The Millions! The Millions! *Experiment! TRY IT! (R.F.A., S.A.V., Sam’s #1) Sam’s #1) *NSPW (New Stuff Per Week.) *You do understand … HER … right? (I presume >75% of DDB managers (I presume >75% of DDB managers are Women?) are Women?) *Passion (My disappointment in store managers?????? Lookin’ for store managers?????? Lookin’ for Mary Kay!) Mary Kay!)

75. 20 $14,000,000,000,000- $25,000,000,000,000

76. !!!!!!!!!!!!!!!!! “People turning 50 today have more than half of their adult life ahead of them.” “People turning 50 today have more than half of their adult life ahead of them.” —Bill Novelli, 50+: Igniting a Revolution to Reinvent America

77. 7/13

78. We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult & demanding, the most service & experience obsessed, the most vigorous, (the least vigorous,) the most health conscious, the most female, the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-five years. We have arrived!

79. Boomers’-Geezers’-Women’s Trifecta+ *Buy/all *Wealth/all *time left/ lots *Eclipse of males/retire-die

80. * *Tommy Trillions & His Friends By The Millions! The Millions! *Experiment! TRY IT! (R.F.A., S.A.V., Sam’s #1) Sam’s #1) *NSPW (New Stuff Per Week.) *You do understand … HER … right? (I presume >75% of DDB managers (I presume >75% of DDB managers are Women?) are Women?) *Passion (My disappointment in store managers?????? Lookin’ for store managers?????? Lookin’ for Mary Kay!) Mary Kay!)

81. try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it. Screw it up. Try it. Try it. Try it.

82. do things.

83. “We have a ‘strategic plan.’ It’s called doing things.” “We have a ‘strategic plan.’ It’s called doing things.” — Herb Kelleher

84. drill.

85. you only find oil if you drill wells. “ This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells. You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters, by John Masters, Canadian O & G wildcatter

86. Screw. things. Up.

87. Sam’s Secret #1!

88. * *Tommy Trillions & His Friends By The Millions! The Millions! *Experiment! (R.F.A., S.A.V., Sam’s #1) Sam’s #1) *NSPW (New Stuff Per Week.) *You do understand … HER … right? (I presume >75% of DDB managers (I presume >75% of DDB managers are Women?) are Women?) *Passion (My disappointment in store managers?????? Lookin’ for store managers?????? Lookin’ for Mary Kay!) Mary Kay!)

89. * *Tommy Trillions & His Friends By The Millions! The Millions! *Experiment! (R.F.A., S.A.V., Sam’s #1) Sam’s #1) *NSPW (New Stuff Per Week.) *You do understand … HER … right? (I presume >75%+ of DDB managers (I presume >75%+ of DDB managers are Women?) are Women?) *Passion (My disappointment in store managers?????? Lookin’ for store managers?????? Lookin’ for Mary Kay!) Mary Kay!)

90. “Forget China, India and the Internet : Economic Growth Is Driven by Women.” “Forget China, India and the Internet : Economic Growth Is Driven by Women.” —Headline, Economist, April 15, 2006, Leader, page 14

91. 10 UNASSAILABLE REASONS WOMEN RULE Women make [all] the financial decisions. Women control [all] the wealth. Women [substantially] outlive men. Women start most of the new businesses. Women’s work force participation rates have soared worldwide. soared worldwide. Women are closing in on “same pay for same job.” job.” Women are penetrating senior ranks rapidly [even if the pace is slow for the corner [even if the pace is slow for the corner office per se]. office per se]. Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness & aligned with new organizational effectiveness & value-added imperatives. value-added imperatives. Women are better salespersons than men. Women buy [almost] everything—commercial as well as consumer goods. as well as consumer goods. So what exactly is … the point of men?

92. * *Tommy Trillions & His Friends By The Millions! The Millions! *Experiment! (R.F.A., S.A.V., Sam’s #1) Sam’s #1) *NSPW (New Stuff Per Week.) *You do understand … HER … right? (I presume >75% of DDB managers (I presume >75% of DDB managers are Women?) are Women?) *Passion (My disappointment in store managers?????? Lookin’ for store managers?????? Lookin’ for Mary Kay!) Mary Kay!)

93. EXCELLENCE. BEDROCK. LEADERSHIP. BEDROCK. LEADERSHIP. Passion. “9 P s.”

94. PURPOSE. PASSION. Potential. Presence. Personal. PERSISTENCE. PEOPLE. Potent. Positive.

95. GERONIMO!’ "Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting ‘GERONIMO!’ ” —Bill McKenna, professional motorcycle racer (Cycle magazine 02.1982)

96. Ger- on-i- mo !