1. At Long Beach Critters we share a collective love of animals, their owners, and the community around us. We are a no-kill pet rescue specializing in cats and dogs, and are all too aware that pet euthanization as a result of neglect, abandonment, or owner indifference is an epidemic that desperately needs a cure. We will passionately pursue every avenue available to us in the interest of uniting these endearing creatures with the owners that they so richly deserve. We will foster these pets in a loving environment while searching tirelessly to locate a permanent home. We will strive to provide a voice to a population that has none. Long Beach Critters: Caring People, Loving Pets, Inspiring Solutions. Long Beach Critters

2. What does our organization want to become? Planning How long will it take? Who we are… Why do we exist? What do we value? "Planning is the function of management that involves setting objectives and determining a course of action for achieving those objectives." www.referenceforbusiness.com, Article: "Management Functions", Tim Barnett

3. Strategizing How will we achieve our mission and vision? What will we do and not do? What businesses will we have? How will our business help other businesses involved?

4. SWOT Strengths Non Profit Community Based Business Partners Weaknesses Start Up Capital Liability (animal bites) Zoning Manpower Demand for a Particular Type of Pet Opportunities Overpopulated Animal Shelters Government Subsidiaries Community Based Small Business Advantage Tax Exemption Threats Fundraising Shortfall Lack of Public Support Regulation by Government Agencies

5. Partnerships Business Strategy Intensive Weekly Fundraisers Establish Profiles Attend Quarterly and Yearly Events

6. Goals and Objectives How will we gauge the success of our organization?

7. Organizing What is the structure of our organization? CEOCOO Secretary/ Web Design Treasurer Public Relation Officer/Outrea ch Volunteer Base "Organizing is the structuring of the organization (financial, human, and material resources) to translate plans and the biz's objectives into action.” www.bizcovering.com, article "Understanding Business Management", Prit, July 9, 2007

8. Culture Caring Compassionate Solution Oriented Shared Assumptions of Leaders within our organization Loving Integrity Supportive Shared Principles/ Standards / Goals