1. Dorte Olesen GA 26 Malta, 20 October 20061 New TERENA Logo & Slogan Dorte Olesen TERENA President http://www.terena.nl

2. Dorte Olesen GA 26 Malta, 20 October 20062 New TERENA PR Strategy Research done: how do people perceive TERENA? New PR Strategy developed based on that research (as announced in the 2006 Activity Plan) Discussed and adopted by the TEC The process identified the need to revisit TERENA’s visual identity

3. Dorte Olesen GA 26 Malta, 20 October 20063 Why? TERENA’s branding had been managed rather loosely Not much more than a logo and company name Logo was never professionally designed No guidelines for when and how to use Feedback received highlighted:

4. Dorte Olesen GA 26 Malta, 20 October 20064 Elements of the current logo

5. Dorte Olesen GA 26 Malta, 20 October 20065 Colour fade impractical Font was fashionable once…but not any more Unclear for many that map represents ‘Europe’ Name hard to read

6. Dorte Olesen GA 26 Malta, 20 October 20066 Criteria for a logo Represents core elements of TERENA Unique, not subject to confusion Functional, can be used in many different contexts Fits in with overall PR Strategy

7. Dorte Olesen GA 26 Malta, 20 October 20067 Why add a slogan? Helps to express TERENA’s basic function in the research networking community Complements our mission and objectives Makes it easier to comprehend what TERENA stands for

8. Dorte Olesen GA 26 Malta, 20 October 20068 Process Several quotes obtained, designers interviewed Chosen designers briefed extensively New logo proposals developed TEC made choice after several discussions, also with designers TF-PR consulted

9. Dorte Olesen GA 26 Malta, 20 October 20069 Elements of the new logo Kept the circular shape

10. Dorte Olesen GA 26 Malta, 20 October 200610 Elements of the new logo Kept the basic colours

11. Dorte Olesen GA 26 Malta, 20 October 200611 Elements of the new logo Did not keep the colour fading, the full name in the logo and the map of Europe

12. Dorte Olesen GA 26 Malta, 20 October 200612 Elements of the new logo Updated the font to be more modern

13. Dorte Olesen GA 26 Malta, 20 October 200613 The Final Result:

14. Dorte Olesen GA 26 Malta, 20 October 200614 New logo explained Circles symbolise community and are associated with optical connections and light Many NREN backbones can be seen as one or more circles Circles crossing each other represent networking The shape and colours not changed dramatically to ensure continued recognition

15. Dorte Olesen GA 26 Malta, 20 October 200615 Slogan and url “Networking the Networkers” Thank you Shirley Wood Using the opportunity to change to http://www.terena.org http://www.terena.org.org

16. Dorte Olesen GA 26 Malta, 20 October 200616 Conclusion Was previewed at TF-PR and very well received New look and url to be launched on 18 December 2006 Will be accompanied by PR support (news release, etc.) Community will have access to the new “style guide” for use of new logo