1.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net The Offline + Online R E T A I L S A L E S C O N C E P T innovative – tested – patented

2.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Beispiel: Herpa Miniaturmodelle GmbH What is eXtra? A partner-oriented sales and marketing concept that combines the advantages of real-life shops (“offline”) with the advantages of e-commerce (“online”). The aim is to achieve a future-oriented, effective, and long-lasting market position that really sells. Brand shop + POS-kiosk + Home shopping … X Y Z

3.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Web Shop Kunde POS System Delivery & payment Händler Hersteller Bonus Kundengewinnung und–bindung Web shop Customer POS system Retailer Order Manufacturer Bonus Winning and retaining customers Traditional shopping at the tried and tested shop can be combined with online shopping. The retailer becomes the representative of the brand on the spot. Purchases in the shop can be completed by convenient online orders from home, which can even be fulfilled directly from the manufacturer. eXtra retailers receive a bonus for online orders made by their registered customers. How does eXtra work? eXtra adds an attractive online presence of products to those already available in your shop. It transports the public image and the variety of a brand to the point of sales.

4.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Why an eXtra web shop?  Retailer search  Retailer integration  Choice of retailers  Customer loyalty  Customer registration  Preview access  Home ordering system  POS ordering system  Search for products  Product details  Shopping areas  Bonus system  Contact to manufacturer  Newsletter Example: Herpa Miniaturmodelle GmbH Pure web solution - Easy to use - High performance

5.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Advantages for private customers:  The entire range of products available all the time  Real-life shopping combined with convenient ordering from home  No more heavy bags – direct delivery at the touch of a button  Triple A service, online and at the real shop  Always the latest information  Open 24 hours a day  A reliable partner in the traditional shop  Newsletter, invitations Everything available around the clock – enjoy shopping

6.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Brand shop by modern marketing Advantages for retailers:  100% of a brand‘s range available at the POS  Win new customers systematically, increase customer frequencies  Reduce the risks of stock-keeping and investment  Increase the cost effectiveness of your stock  Improve your shop’s profile by modern display  Concentrate your business on the key segments  Profit from e-commerce and online bonuses  Stable prices, less “disappearing” merchandise

7.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Advantages for the manufacturer:  Products are presented appropriately, advantages in competition  100% of all products are available at the POS, by using the eXtra POS-Kiosk (online)  Connect directly with your private customers  Win new customers systematically,  Increase the loyalty of existing customers  Intensify your relations with your retailers  Increase your turnover and marginal income  Improve your product supply strategy  Reduce your stock  Stabilize the prices of your item Head toward success

8.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Transparent display for eXtra items Screen POS-Kiosk Brand X Brand Y Brand Z Example: “the world of models” at the railway / car model shop Example: joint use of POS kiosks in the sales area where merchandise is presented

9.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net … X Y Z

10.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net An enhanced solution for entire business sectors Co-operation potentials: -Win partners -Mutual support -Joint use of the POS -Website maintenance -Support and service -Joint advertising -Community marketing -Sales promotion -Content management -Logistics www.extrashop.net is a joint platform of selected manufacturers, heading for a future-oriented and successful sales and marketing concept. The co-operation of the partner brands, and the synergy generated, increase the efficiency of market presence and sales, and reduce the cost for both manufacturers and retailers.

11.  2002 Herpa GmbH – Patentrechtlich geschützt www.eXtrashop.net Join the eXtra sales concept for a successful future:  The connection to the eXtra sales system -Use pre-existing model contracts and brochures -Utilize the eXtra software -Become part of tried and tested structures such as partner marketing, condition systems, online bonuses, joint advertising, community marketing, shop merchandising, direct mailings -Adoption of a reliable organization concerning staff, logistics, processes, partner systems -If appropriate, use already existing EXTRA terminals -If appropriate, join the EXTRA web portal www.extrashop.net (at the POS and on the internet)  Customization of the eXtra software -Design, master data, transaction data, interfaces  Individual eXtra POS systems -Display systems, shop in shop, web terminals with or without presentation display  eXtra service and support for your project -Know-how for implementation, market introduction, change management, PR Contact: Klaus Schindler, phone +49-9824-951-140, e-mail: klaus.schindler@herpa.de Herpa Miniaturmodelle GmbH, Leonrodstrasse 47, 90599 Dietenhofen, Germany www.herpa.de