1. Preparing for Consumer Choices
Chapter 1
Consumer Powers and Protections

2. You Are a Consumer Consumer – someone who uses goods and services.
Goods – physical objects that are produced
Services- actions that are performed for someone.
Roles in economic life- earning, spending and managing

3. Consumer, worker and citizen are the 3 major economic roles that most people play.
Consumer – you are a consumer when you use goods & services, even if you are not the ones paying for them
Worker- if you earn money at any kind of job or do volunteer work. Workers produce goods and perform services.
Citizen – use public service, pay for them through taxes, have the right to vote.

4. Consumer Power
Purchasing decision made by consumers have an impact. Affect which goods are produced and which services are offered.
Marketplace- all of the goods and services available for sale to the general public.
Retailers- those who sell goods and services directly to consumers, strive to offer the right mix of products and to provide helpful services.
Teens are very active consumers.

5. Technology
Web sites to learn about product, read customer recommendations, compare prices, ask questions and make purchases.
How do you sort all of the information?
Technology makes it easier to impulse buy.

6. Effective Consumers Set goals Think critically Do their research
Manage everyday finances
Plan for financial security

7. Protecting Consumers’ Rights

8. Consumer Movement
Based on the idea that the power of consumers can balance the economic and political power of business and industry.
Led by consumer advocates- people or organizations who work on behalf of consumers
The Jungle

9. Consumer Rights and responsibilities
4 basic rights of consumers were identified by Pres. Kennedy – 1962
Consumer Bill of Rights
See page 29
Redress – remedy for a wrong or a loss
Congress has passed laws or statutes to protect consumers (pg 30)

10. Federal Agencies FTC- Federal Trade Commission
Consumer Product Safety Commission
USDA
Food and Drug Administration
Federal Communications Commission
NTIA
Federal Consumer Information Center

11. Other Consumer Assistance
Consumer Groups – focus on education, protection, advocacy.
Consumers Union independent testing agency that has long been a champion of consumer rights. I.e. Consumer Reports

12. Business & Industry
BBB-Better Business Bureau – provide reliability reports on local businesses and allow consumers to file a complaint.
Consumer Affairs Departments – communicate with customers about their rights and needs – large companies may offer toll free #
Consumer Action Panels – formed by trade associations to address consumer complaints.

13. Media
Media- channels of mass communications. Play an important role in warning consumers.
Help resolve complaints

14. Protecting Your Credit Identity
Identity Theft
Protecting Your Credit Identity

15. Identity Theft
The dollar loss suffered because of identity theft from consumers was 343 million in 2002.
Federal Trade Commission
The number of identity theft complaints filed in 2002 was 380,000 almost double from the 204,000 complaints in 2001.
Consumers spent 26 billion dollars online.

16. Identity Theft
IDENTITY THEFT occurs when someone wrongfully acquires and uses a consumer’s personal identification, credit, or account information.

17. Personal Identification Information Includes
Name
Address and Telephone Number
Social Security number
Driver’s license number
Bank account numbers
Credit card numbers
Passwords
Bills

18. Ways Identity Thieves Acquire Information
Wallet/Purse Loss or Theft - Information is taken from a lost or stolen wallet/purse (most common method).
Mail and Phones - Information is taken from mailboxes, a change of address form is completed, or personal information is solicited by phone.
“Dumpster Diving” - Personal information is discarded carelessly either at home or by businesses and thieves remove it from the trash.
“Insider Access” - Dishonest employees steal the information and either sell it or use it.
Internet - Personal data taken off the Internet
Credit Reports – A credit report containing personal information may be obtained fraudulently.

19. How Information Can Be Used
To apply for a new driver’s license
To open new bank accounts
To apply for credit cards or store credit accounts
To obtain cash with bank cards
To get a job
To rent an apartment
To make retail purchases

20. Identity Theft
How Identity
Theft Occurs
& Prevention

21. Credit Reports How Theft Occurs:
Thief fraudulently orders a credit report.
Credit Reports – include all the accounts a person has, social security number, & personal information.
Prevention:
Check credit report once per year.
Don’t leave reports lying around.

22. 3 Credit Reporting Agencies

23. Mail
How Theft Occurs:
Thief steals mail to learn account numbers and personal information.
Prevention:
Deposit outgoing mail in post office collection boxes not unsecured mailboxes.
Promptly remove mail from mailboxes.
If on vacation, put a hold on mail.

24. Wallets and Pocketbooks
How Theft Occurs:
Thief steals a wallet or pocketbook containing a wealth of personal information.
Prevention:
Don’t leave it in plain site.
Don’t hang from chair at public place.
Use a purse which closes securely.
Carry only what is absolutely needed.

25. Bills How Theft Occurs:
A thief may steal bills containing consumer’s name, address, phone number, bank or credit account numbers, or social security.
May use information to open new accounts.
Prevention:
Don’t leave statements lying around.
Pay attention to billing cycles and follow up if bill does not arrive on time.

26. Calling Cards How Theft Occurs:
If a thief has a calling card and personal identification number, it may be used to make long distance calls anywhere.
Prevention:
Use only cards which require a personal identification number.
Block numbers from others view while dialing.

27. Passwords How Theft Occurs:
If a thief has access to passwords, he/she can access accounts, send messages, and sell or purchase items.
Prevention:
Don’t give password to anyone.
Don’t write passwords down where others may find them.
Create unique passwords using a combination of numbers and letters.

28. Work Records How Theft Occurs:
A thief who has access to work records may have a person’s personal information, social security numbers, or bank information.
Prevention:
Ensure personal records are locked securely with limited access by employees.

29. Pre-Approved Credit Cards
How Theft Occurs:
A thief may activate credit cards using pre-approved credit card offers and have the statements sent to a different address.
Prevention:
Shred any credit card offers received and not used.
Cut up any pre-approved credit cards not used.

30. Bank Account Information
How Theft Occurs:
If a thief has a person’s bank account and routing number, he/she may create fake checks, withdraw money, or access savings accounts.
Prevention:
Don’t leave statements lying around.
Use passwords.
Don’t have checks mailed home. Pick them up at the bank.

31. Social Security Number
How Theft Occurs:
A social security number is the key to a person’s identity. It opens new accounts, obtain driver’s license, file bankruptcy, etc.
Prevention:
Never give our social security number.
Ask for alternate number on driver’s license, insurance cards, and other materials.
Do not carry social security card unless necessary.

32. ATM, Credit, and Debit Cards
How Theft Occurs:
A thief may withdraw money with both an ATM card and PIN number.
Credit and debit cards are easy to use because most stores do not compare cards with another form of identification.
Can easily be used to purchase merchandise over the phone or internet.

33. ATM, Credit and Debit Cards
Prevention:
Don’t leave cards lying around.
Carry only those which will be used.
Use debit cards which require a PIN number.
Do not write PIN number down in same place debit card is kept.
Carry cards in separate holder from wallet.
Sign back of cards stating “Please see I.D.”

34. ATM, Credit and Debit Cards
Prevention cont.:
Have a list of all cards and account numbers.
Don’t give out account number unless making a purchase.
Keep track of all receipts.
Destroy papers with card numbers on them.
Check statements for unauthorized charges.

35. Identity Protection
Shopping
Online

36. Why People Shop Online and Risks
Order products from around the world.
Easily research items and compare prices.
Can be done at any time in the convenience of own home.
Risks
Personal information including credit card numbers, social security number, financial records, and bank numbers can be used.

37. Safety Tips for Shopping Online
Know the real deal
Get all details before buying including prices, delivery time, warranty information, and return policies.
Look for clues about security
Make sure the browser states “https” or “shttp” indicating it is secure.
Use a credit card
Credit cards are the safest way because a person has the legal right to dispute charges.

38. Safety Tips for Shopping Online
Use an escrow service
An escrow service will hold a person’s money until confirmation of the product or services has been received.
Keep proof handy
Print and file all information in case needed later.

39. Safety Tips for Shopping Online
Ask about “substitute” or “single use” card numbers
Allows a person to use his/her credit card number without putting the real account number online.
Get the scoop on the seller
Check complaint numbers at the state or local consumer protection agency and Better Business Bureau.

40. What to Do if Identity Theft Happens

41. Immediate Steps Act immediately!
Keep a detailed record of correspondence and phone records.
Contact the three major credit bureaus and request a “fraud alert.”
Follow with a letter sent by certified mail.
Close all accounts which have been tampered with or opened fraudulently.
File a police report.
File a complaint with the Federal Trade Commission.

42. Credit Card Liability
Truth in Lending Act limits liability for unauthorized charges to $50.00 per card.
A letter must be received within 60 days of the first bill containing the error.
The dispute must be resolved within 90 days of the creditor receiving the letter.

43. ATM & Debit Cards, Electronic Transfers
The Electronic Funds Transfer Act provides protection.
The amount a person is liable depends upon how quickly the loss is reported.
Within two days is a maximum of $50.00.
Within sixty days is a maximum of $
After sixty days a person may be liable for everything.
To report a loss call the financial institution and follow up in writing.
Get new bank numbers, personal identification numbers, and passwords.

44. Check Liability Checks
Contact the financial institution and stop payment.
Notify the check verification service.
Most states hold the financial institution responsible for losses of a forged check.

45. STAY ALERT BE CAREFUL BE SMART
Identity Theft
STAY ALERT BE CAREFUL BE SMART

46. Recognizing Deception & Fraud
Let the Buyer Beware

47. Deceptive Advertising
Advertising that is likely to mislead consumers through false statements, omitted information or other unfair means.
Bait and Switch- a retailer advertises a product that it has no intention of selling, hoping to persuade customers to buy another product at a higher price.

48. False promise of free gifts- to avoid deception, the ad might say “gift with purchase”
Deceptive pricing
Hidden Catches- extra charges such as processing fee.

49. Fraud
Fraud-deceitful conduct designed to manipulate another person for some gain
Also occurs when consumers are led to buy a good or service that the seller knows, or should know, is unlikely to perform as claimed or to meet the consumer’s needs as promised.

50. Pyramid Scheme An illegal get rich quick plan
Each person who pays a sum of money to join, then recruits several other people.
Multilevel marketing plan – in legitimate multilevel marketing plans, distributors sell a product to consumers and receive income based on the amount of those sales.

51. Chain letters
A message sent by postal mail or that instructs the recipient to send copies to a certain number of people.
If you start such a chain letter or even send one you are committing a federal crime.

52. Resolving Consumer Problems

53. Registering a Complaint
In order to register a complaint, you must be able to state the problem clearly. Decide what sort of outcome you desire.
Gather up any reciepts and product information related to the purchase. If you want to return or exchange an item, be sure you know the store’s policies.

54. Contacting the Merchant
If your complaint is about a service, talk to the person who did the work.
If is is about a purchased item, talk to the salesperson, or the customer service desk.
Be polite
Record the name of the person you spoke with, the date of your conversation and what actions or remedies were discussed.

55. Writing a letter of complaint
You may need to write a formal letter of complaint.
Enclose copies, not originals, of your sales receipts and any other supporting documents. Keep copies of the letters you write and those you receive so that you have a record of what has happened.

56. Dispute Resolution
Mediation – a process in which two parties try to resolve a dispute with the help of a third party. Mediator
Arbitration – the procedure in which a neutral person or panel listens to both sides of a dispute, weighs the evidence and reaches a decision.
Binding arbitration – both parties agree in advance that the arbitrator’s decision will be final.

57. Legal Action If all else fails
It is essential to have a written record of all the steps take to resolve the matter.
Small Claims Court – court of law in which disputes involving sums under a certain amount are resolved by a judge.
Lawsuit – hire a lawyer and file a lawsuit
Class Action suit – A lawsuit filed on behalf of a group or people who all have the same complaint.