1. Michael El-Saleh Julia Brondani Sarah Chicoine Jenna Dolce Christy Ferri

2. Agenda  Intro  Problem Definition MRP/MDP  Research Approach  Data Analyses and Results  Limitations  Conclusion and Recommendations

3. Introduction  History of Poutine 10 th greatest Canadian invention  Client information Diverse student body Large population  Strengths and Weaknesses Large cultural variety of foods downtown Don’t have access to correct ingredients  Goal of study  Expectations

4. Problem Definition  MDP “Should we open a poutine restaurant in State College?”  MRP “To assess the market potential for poutine in State College” 7 research questions and components

5. Research Process  Survey Method Questionnaire design process  Pretesting  Field work Population Sample  Collection of data  Respondent Incentives

6. Data Analysis and Results  Component 1 – lifestyle and interests  Component 2 – reactions and willingness  Component 3 – promotions  Component 4 – liking of campaign  Component 5 – competitive set  Component 6 – other menu items  Component 7 – demographics

7. Component 1 – Descriptive Statistics

8. Component 1 – Inferential Statistics

9. Component 2 – Descriptive Statistics

10. Component 2 – Inferential Statistics

11. Component 3 – Descriptive Statistics

12. Component 4 – Descriptive Statistics

13. Component 5 – Descriptive Statistics

14. Component 5 – Inferential Statistics

15. Component 6 – Descriptive Statistics

16. Component 7 – Descriptive Statistics

17. Component 7 – Inferential Statistics

18. Limitations  Survey limitations  Population limitations  Systematic errors  Random sample errors  Social Desirability (gym, healthy food eating habits)

19. Conclusions  What we found  Interpretations

20. Recommendations  Suggestions  Would this be successful/profitable in State College?  Where we go from here – recommend to open Blanchard’s Poutinerie or not

21. FIN. Merci Beaucoup. Vous-avez des questionnes?