1. White Master Replace with a graphic 5.5” Tall & 4.3” Wide Copyright 2010 Adobe Systems Incorporated. All rights reserved.1 Modernizing the Postal Industry 2010 and Beyond: Innovations to Grow New Revenue Streams Adobe Government Solutions February 2010

2. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.2 Postal Industry: Common Challenges Faced Globally Challenges  Mail erosion and move to lower-class mail  Increasing deregulation and competition  Large customers (corporations, government agencies) moving to electronic channels Source: http://www.gao.gov/products/GAO-09-332Thttp://www.gao.gov/products/GAO-09-332T 2006 Congress passed the Postal Accountability and Enhancement Act. Largest mail volume: 213 billion pieces of mail Net income: $900 million 2008 Mail volume: 5% drop Net loss: $1 billion Cutting costs by $2 billion—primarily 50 million work hours—did not close the gap between revenue and expenses. GAO recommends USPS take “aggressive action to streamline its workforce and network costs to assure its long-term viability”

3. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.3 Innovations that Extend Existing Systems to Build New Revenue Channels Business  Efficiency  Reducing costs of paper, postage and management of billing, correspondence, marketing ($1–3 per mailing) and handling of incoming mail  Agility  Faster response to competition and consumer needs  Customer Service  Growing expectations around customization and speed Consumer  Convenience and Speed  Email is easy and fast Government  Efficiency  Reducing costs of paper, postage and management of billing, correspondence, marketing ($1–3 per mailing) and handling of incoming mail  Green  Provide leadership in reducing paper requirements  Customer Service  Improved services through faster communication with constituents

4. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.4 Innovations that Extend Existing Systems to Build New Revenue Channels Strengths  As postal, you are uniquely positioned to address this; you have the truest physical reach and scale to offer universal postal services of the 21 st century that extends to digital Challenges  Fixed costs to support universal services  Legacy systems  Pensions Post Office Post Office

5. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.5 Innovations that Extend Existing Systems to Build New Revenue Channels Postal Services for the 21 st Century Improve interactions to deliver new and digital services eStamps iStatements Forms Certified Secure Documents Certified Secure Documents eLetters Digital Marketing Digital Marketing eContracts Post Office Post Office What Can This Offer You? The ability to have a scalable platform to extend your legacy systems to offering new services, new revenue streams and build loyalty

6. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.6 Innovations that Extend Existing Systems to Build New Revenue Channels New revenue streams through stronger customer relationships Business  Belgium Postal: Providing better services to business customers  Postecom (Italy): eBilling initiative to increase customer satisfaction Consumer  Deutsche Post: Strategic investments in Parcel Mail and Pre-paid Stamp Services Government  Australian Post: Multi-channel delivery with eLetter eStamps iStatements Forms Certified Secure Documents Certified Secure Documents eLetters Digital Marketing Digital Marketing eContracts Post Office Post Office

7. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.7 Belgium Postal: e-Contract Solution for Business Customers “We’ve been able to significantly reduce the contract turnaround time from 90 days to 24 hours. It’s now much easier and more convenient for our customers to do business with De Post.” Christian du Jardin Group Marketing and Medium Enterprises Director, De Post “We’ve been able to significantly reduce the contract turnaround time from 90 days to 24 hours. It’s now much easier and more convenient for our customers to do business with De Post.” Christian du Jardin Group Marketing and Medium Enterprises Director, De Post

8. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.8 Postecom Challenge  Minimize reliance on paper for billing  Efficiently address varied ways that customers want to receive bills  Use digital signatures and timestamps to comply with current regulations Solution  Postecom uses Adobe LiveCycle solutions to automate the creation and delivery of secure, authenticated bills to customers Results  Improved a variety of customer services  Reduced operating costs  Minimized reliance on paper  Streamlined administration  Complied with government regulations for document authentication and signatures “Legal validity of digital signatures, workflow automation, and cost reduction in the billing process give strategic importance to the project Poste Italiane implemented using Adobe technology.” Roberto Palumbo Business Unit Certification Director, Mail and eServices “Legal validity of digital signatures, workflow automation, and cost reduction in the billing process give strategic importance to the project Poste Italiane implemented using Adobe technology.” Roberto Palumbo Business Unit Certification Director, Mail and eServices

9. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.9 “Adobe solutions comply with our requirements for secure and proper printing of stamps.” Bernd Meyer Product Manager Deutsche Post “Adobe solutions comply with our requirements for secure and proper printing of stamps.” Bernd Meyer Product Manager Deutsche Post Deutsche Post: Innovations in Customer Service and Convenience Challenge  Improved consumer convenience with print stamps online  Integrate required security controls Solution  Use Adobe solutions to enable online generation of stamps that adhere to legal requirements Results  Improve customer access to services  Enhance Deutsche Post revenues  Deploy innovative system supporting future services

10. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.10 Australian Post: eLetter Partnership with Government

11. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.11 SwissSign: Trusted Certificates to Accelerate Business Transactions  Wholly owned by Swiss Post since July 1, 2005  Independent legal entity focusing on the development, production, marketing, operations, and support of certificate-based identity and IT security solutions  Many firms are among the oldest reference customers in this area, including Helsana or Abacus; included in the standard SwissSign certificate products is the CA written for the PostCertificate launched in April 2007

12. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.12 “More and more businesses are seeking to deploy electronic document workflows in a bid to reduce costs, enable operational efficiencies and enhance security. Using Post.Trust document signing solutions for Adobe CDS, individuals or companies can undertake contract execution, invoice generation, or even just general business correspondence by electronic means.” John Cronin Managing Director of Post.Trust Ltd. (February 1, 2010) “More and more businesses are seeking to deploy electronic document workflows in a bid to reduce costs, enable operational efficiencies and enhance security. Using Post.Trust document signing solutions for Adobe CDS, individuals or companies can undertake contract execution, invoice generation, or even just general business correspondence by electronic means.” John Cronin Managing Director of Post.Trust Ltd. (February 1, 2010) An Post: Electronic Signatures Enabling Trustworthy Paperless Transactions

13. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.13 2010 and Beyond: eServices from Content Customization to Multi-Channel Delivery Business Consumer Government Business Consumer Government

14. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved.14