1. Consumerism and the Human Brain
Part 2 Page.57~Page.60
Consumerism and the Human Brain
Teacher : Alice Chan
Student : B Marcus
B Mike

2. Before you read
Page.57
Strategy
Previewing the topic

3. 1.Who are consumers? What do they do?
Previewing the Topic
Page.57
1.Who are consumers? What do they do?
Everyone demands on something
They will make money to buy product
or service.
2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product?
Price (discount), Advertisement, felling, etc.

4. 3. How dose advertising influence people?
Page.57
3. How dose advertising influence people?
Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product.
4. Look at the photo, why might someone want to buy an SUV after seeing this?
It makes me feel special because it is not
common although it may not be useful probably.

5. Read Consumerism and the Human brain
Page.58
Vocabulary
Consumerism: the buying and using
of goods and service.
Destroy: break something
Paragraph A

6. Read Consumerism and the Human brain
Page.58
Paragraphs A
Topic: Consumerism and psychology
Main idea: Marketers use their knowledge of psychology to persuade us to consume more and more
Topic?
Main idea?

7. Read Consumerism and the Human brain
Page.58
Vocabulary
Dentist: doctor who treats
Illness of teeth.
Hygiene: science or method
of health.
Offensive: uncomfortable.
Outweigh: to be greater or more
important than something.
Paragraph B

8. Read Consumerism and the Human brain
Page.58
Paragraphs B
Topic: Our “fear”
Main idea: One way that advertisers
persuade us to buy a product is by
targeting our dissatisfaction with
ourselves, our fear.
Topic?
Main idea?

9. Read Consumerism and the Human brain
Page.58~59
Vocabulary
Self-image: the
definitio of a person.
Vehicle: car
Commute: to travel regularly
by bus, train, car, etc.
Gridlock: serious traffic
jam.
Paragraph C

10. Read Consumerism and the Human brain
Page.58~59
Paragraphs C
Topic: Good self-image
Main idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us.
Topic?
Main idea?

11. is it worth it to have an SUV in the city?
Paragraphs C
is it worth it to have an SUV in the city?

12. Read Consumerism and the Human brain
Page.59~60
Vocabulary
Identical: similar in
every detail
Treatment: a way of dealing with or
discussing a subject
Scent: the pleasant smell that sth
has
Floral: made of flowers
Paragraph D

13. Read Consumerism and the Human brain
Page.59~60
Paragraphs D
Topic: smell actually influences our
Opinion of a product
Main idea: people preferred the sneakers in the room with the floral smell
Topic?
Main idea?

14. Why is this person choosing one sneaker instead of another?
Paragraph D
Why is this person choosing one sneaker instead of another?

15. Read Consumerism and the Human brain
Page.60
Vocabulary
self-fulfilling: expect sth
by self
Prophecies: the power of being able
to say what will happen in the future
Persuade: to make sb do sth by
Giving them good reasons for doing it
Establish: to start or create
Paragraph E

16. Read Consumerism and the Human brain
Page.60
Paragraphs E
Topic: self-fulfilling prophecies
Main idea: a successful
advertisement persuades
consumers that a product
works well.
Topic?
Main idea?

17. Read Consumerism and the Human brain
Page.60
Vocabulary
reasonable: fair, practical and
sensible
Irrational: not based on, or not using
Desire: a strong wish to have or do
something
Paragraph F

18. Read Consumerism and the Human brain
Page.60
Paragraphs F
Topic: we are reasonable
Main idea: that with their increasing
knowledge of what goes on in the
human brain, marketers might have
more power over us than we realize
Topic?
Main idea?

19. End
Thanks