1. For agent use only. Not for public distribution or solicitation. MT-TPPT-0215 client’s

2. Product Coverage period Lifetime for all benefits Premium paying period Lifetime for all benefits Policy fee $40 Payment option Bank draft: savings or checking account Modal factorsMonthly: 0.09 Quarterly: 0.265 Semi Annual: 0.52 For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

3. Individual whole life Insurance issued in small face amounts for use in planning of final expenses. Product & Plan Types 100% of the policy’s face amount upon issuance of the policy and includes an Accelerated Death Benefit Endorsement; not applicable in all states. Level Except for an accidental death, the benefit during the first policy year is 30% of the policy’s face amount; during the second policy year, the benefit is 70% of the policy’s face amount and thereafter, the benefit is 100% of the policy’s face amount. The Graded policy is not offered in all states. Graded Except for an accidental death, the benefit during the first two policy years, is a return of premium plus 10% interest. Thereafter, the benefit is 100% of the policy’s face amount. The Modified policy is not offered in all states. Modified For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

4. Level Benefit Whole Life Policy TypeLevel Premiums Based on face amount, issue age, gender (MT is unisex), health and tobacco use Issues Ages 50-85 Death Benefit $1,000 per unit Minimum Face Value 50-85: $2,500 Maximum Face Value 50-80: $40,000 81-85: $15,000 Accelerated Death Benefit Endorsement (not available in all states) 50% of policy face amount paid upon diagnosis of a medical condition expected to result in death within 12 months. Accidental Death Benefit Optional Rider Equal to the death benefit on the base policy (Issue ages 50-70) Coverage Period Lifetime Premium Paying Period Lifetime Policy Fee $40 (built into the premium) Modal Factors Monthly:.09 Quarterly: 0.265 Semi Annual: 0.52 For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

5. Level Benefit Whole Life Graded Benefit Whole Life Policy TypeGraded Premiums Based on face amount, issue age, gender (MT is unisex), health and tobacco use Issues Ages 50-80 Death Benefit Year 1: 30% Year 2: 70% Year 3: 100% (Final death benefit adjusted for investment loss and admin fees) Minimum Face Value $2,500 Maximum Face Value $20,000 Accelerated Death Benefit Endorsement Not available Accidental Death Benefit Optional Rider Not available Coverage Period Lifetime Premium Paying Period Lifetime Policy Fee $40 (built into the premium) Modal Factors Monthly:.09 Quarterly: 0.265 Semi Annual: 0.52 For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

6. Modified Benefit Whole Life Policy TypeModified Premiums Based on face amount, issue age, gender (MT is unisex), health and tobacco use Issues Ages 50-80 Death Benefit Return of premium plus 10% first 2 years, then $1000 per unit Minimum Face Value $2,500 Maximum Face Value $15,000 Accelerated Death Benefit Endorsement Not available Accidental Death Benefit Optional Rider Not available Coverage Period Lifetime Premium Paying Period Lifetime Policy Fee $40 (built into the premium) Modal Factors Monthly:.09 Quarterly: 0.265 Semi Annual: 0.52 For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

7. Payment Types Accepted Payment Types Bank draft: Checking or Savings Direct bill: Annual only Not Accepted Credit card Debit card Money orders Premium paid by agent For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

8. Remote: Telesale Face to Face: E-Application Face to Face: Paper Point of Sale Options For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

9. Application Apptical Interview Submit MNL New Business Dept. Policy Issued (clean apps only) Premium Paid by Draft Advances paid once the policy is issued and the premium has been received by the company. Before starting the application process, make sure you’ve pre-screened your client and are satisfied that there is insurable interest and that premium obligations can be met by the payor of the policy. For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

10. Pre-Screening: Field Underwriting Pre-screen client Application Health Interview No promises: Do not promise or guarantee coverage until an underwriting determination has been made. Ask questions before the application: Complete details regarding illnesses, surgeries, medical conditions and treatment are helpful. Understand your clients drug history: Prescription drugs, frequency and amount are also helpful to have available during the Apptical interview. For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

11. Application Pre-screen client Application Health Interview What to expect on the application Health Questions Benefit Determination Disclosures Bank Information Before you submit the application, the Apptical health interview must be complete. For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

12. Application Pre-screen client Application Health Interview Paper Face to Face Paper Face to Face MLink mlink.madisonlife.com MNL Supplies mnlagency@madisonlife.com 1-800-356-9601 ext. 2824 mnlagency@madisonlife.com MLink mlink.madisonlife.com MNL Supplies mnlagency@madisonlife.com 1-800-356-9601 ext. 2824 mnlagency@madisonlife.com E-Application Face to Face or Telesale MLink mlink.madisonlife.com MLink Support: mnlagency@madisonlife.com 1-800-356-9601 ext. 2811 mnlagency@madisonlife.com MLink mlink.madisonlife.com MLink Support: mnlagency@madisonlife.com 1-800-356-9601 ext. 2811 mnlagency@madisonlife.com Where is the app? For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

13. Health Interview: Apptical Pre-screen client Application Health Interview Apptical is a third party that will complete the health interview with you and your client About 1-866-840-4972 Press 1 - Personal Health Interview Number 8:30 am – 12:00 am EST / Monday – Friday 10:00 am – 8:00 pm EST / Saturday - Sunday The interview must be completed at the time of the application and within Apptical’s operating hours Hours of Operation Health Interview: Apptical For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

14. Health Interview: Apptical Pre-screen client Application Health Interview Paper Face to face 2 way call Wet signature E-App Face to face 2 way call Digital signature Telesale Remote 3 way call Voice signature Prepare your client for a series of questions that may seem redundant to the application. Apptical will pull an MIB check and verify that the client’s medical history is aligned with the answers provided in the interview. For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

15. Health Interview: Apptical Pre-screen client Application Health Interview You have an active MNL writing number. You must have a writing number before submitting business You know how the product is being submitted. (Level, Graded, Modified) You understand that if you’re face to face with the client then you must be on a two way call. You have read the Medical Authorization Form (HIPAA) to the Proposed Insured. You use the Appropriate language for the way you are submitting: Paper, Eapp or Telesale The Application date is consistent with the Apptical health interview date. The client is a U.S. Citizen. Before you call Apptical, make sure you are prepared: You’ve thoroughly and truthfully asked all health questions listed on the application prior to contacting Apptical. For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

16. Health Interview: Apptical Pre-screen client Application Health Interview The Interview: Agent Intro The interviewer will introduce himself and ask: Telephone number the agent is calling from Company name (Madison National Life) Agent’s name and writing number Product name and benefit, example: “I am calling for Madison National Life Insurance Company and my client is applying for a Madison Tribute E-App Level Benefit.” Telephone number the agent is calling from Company name (Madison National Life) Agent’s name and writing number Product name and benefit, example: “I am calling for Madison National Life Insurance Company and my client is applying for a Madison Tribute E-App Level Benefit.” For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

17. Health Interview: Apptical Pre-screen client Application Health Interview Approved Level Graded Modified Pending Referred to Underwriter Decline Ineligible Withdrawn For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

18. Advances & Commissions App Submitted Payor Account Drafted Money Received by MNL Advance Issued Money in Your Account For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

19. Product Summary For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

20. Marketing Materials Consumer Brochure Agent Reference Manual Home Office Contact Sheet Demo E-App For agent use only. Not for public distribution or solicitation. MT-TPPT-0215

21. Contacts General Agent Commissions Kyla Graber kkg@madisonlife.com Questions or Concerns Mark Saccomanno mes@madisonlife.com Underwriting Matt McKearn mam@madisonlife.com Supplies Theresa Rodgers mnlsupply@madisonlife.com For agent use only. Not for public distribution or solicitation. MT-TPPT-0215