1. Data Warehousing Willem Visser RW334

2. Somebody is watching! Everybody seems to be recording your every move Loyalty cards Cookies – Facebook, Twitter,… – Check out Collusion plug-in for Firefox They want to know how to market to you Same is true in business – Know your data, know your business

3. Data Warehousing Integrated repository of data to understand your business Separate from the Operational Database Supports decision making Subject oriented Time variant Non-volatile

4. Features Only necessary data to allow modeling and decision making Coming from potentially many sources Time component – Even though operationally there might not be Data doesn’t change after loading – No operational updates – Periodic refresh

5. Operational vs Warehouse Operational – Optimized for on-line transactional processing – OLTP Warehouse – Optimized for online analytic processing – OLAP – Complex queries – Very large volumes

6. Data cube Multi dimensional data – Not just 3D (but mostly shown as such)

7. Lattice of Cuboids all product date country product,dateproduct,countrydate, country product, date, country 0-D(apex) cuboid 1-D cuboids 2-D cuboids 3-D(base) cuboid Slide by Dr. Hany Saleeb How much of the cube is materialized before the query: Full (complete cuboid) None (materialized on the fly) Partial

8. OLAP “Querying and presenting text and numeric data from data warehouses in a dimensional cube-style” – Slicing a dimension: Per region, per product, per period – Drill-down: Country  Region  Town  Suburb – Drill-up, drill-around, etc. – Visualization Slide by Cor Winkler

9. Multi-Tiered Architecture Data Warehouse Extract Transform Load Refresh OLAP Engine Analysis Query Reports Data mining Monitor & Integrator Metadata Data Sources Front-End Tools Serve Data Marts Operational DBs other sources Data Storage OLAP Server Slide by Dr. Hany Saleeb

10. Steps Data extraction: – get data from multiple, heterogeneous, and external sources Data cleaning: – detect errors in the data and rectify them when possible Data transformation: – convert data from legacy or host format to warehouse format Load: – sort, summarize, consolidate, compute views, check integrity, and build indices and partitions Refresh – propagate the updates from the data sources to the warehouse

11. PRODUCT time_key (PK)‏ SQL_date day_of_week week_number month time_key (PK)‏ SQL_date day_of_week week_number month time_key (FK)‏ product_key (FK)‏ store_key (FK)‏ promo_key (FK)‏ dollars units cost time_key (FK)‏ product_key (FK)‏ store_key (FK)‏ promo_key (FK)‏ dollars units cost product_key (PK)‏ SKU description brand category package_type size flavor product_key (PK)‏ SKU description brand category package_type size flavor promotion_key (PK)‏ promotion_name promotion_type price_treatment ad_treatment display_treatment coupon_type promotion_key (PK)‏ promotion_name promotion_type price_treatment ad_treatment display_treatment coupon_type store_key (PK)‏ store_ID store_name address district region store_key (PK)‏ store_ID store_name address district region STORE DIMENSION PROMOTION DIMENSION TIME DIMENSION SALES FACT TABLEPRODUCT DIMENSION Total Cost $ 1,058 $ 2,200 $ 650 $ 1,848 $ 2,350 $ 580 Brand Clean Fast More Power Zippy Clean Fast More Power Zippy District Atherton Belmont Total Dollars $ 1,233 $ 2,239 $ 848 $ 2,097 $ 2,428 $ 633 Gross Profit $ 175 $ 39 $ 198 $ 249 $ 78 $ 53 Star-Schema Example Slide by Cor Winkler

12. Data Warehouse Usage Three kinds of data warehouse applications – Information processing supports querying, basic statistical analysis, and reporting using crosstabs, tables, charts and graphs – Analytical processing multidimensional analysis of data warehouse data supports basic OLAP operations, slice-dice, drilling, pivoting – Data mining knowledge discovery from hidden patterns supports associations, constructing analytical models, performing classification and prediction, and presenting the mining results using visualization tools. Differences among the three tasks Slide by Dr. Hany Saleeb

13. Information Dashboards Slide by Cor Winkler

14. Information Exploitation Business Intelligence (BI) R Value of decision Complexity → Data Mining What might happen? Obscure data relationships and trends Analysis Why it happened? Dynamic slice&dice Reporting What happened? Historical info Intelligent agents Make it happen! Automatic response to business triggers Complexity → ← # of users Slide by Cor Winkler