2.  A group of dedicated individuals and companies that work together to enable seniors to remain living comfortably and safely in their own homes.  CAPS Certified  Experienced in: ◦ Construction ◦ Elder care ◦ Monitoring electronics ◦ Elder counseling

3. SenAble Living will provide a full range of services to elderly adults as an alternative to going to an assisted living environment.  Renovate for Universal design  Install technology for entertainment and safety  Deliver daily services

4.  The baby boom generation is the largest in U.S. history, with more than 77 million people born between 1946 and 1964.  Only a small percentage of Americans move after they reach retirement age, according to demographic researchers, meaning most will “age in place” in neighborhoods.

5.  AARP carried out a large-scale survey of adults age 45 and over. More than 85 percent of respondents strongly or somewhat agreed with the following statement: “What I’d really like to do is stay in my current residence for as long as possible.”  Among seniors age 65 and older, the percentage strongly or somewhat agreeing with the statement increased to 88 percent. In fact, older adults today are less likely to move after they retire than seniors were 30 years ago.

6.  America’s largest generation will also be the oldest ever.  The aging in place phenomenon will continue until well beyond 2030, when the last baby boomer turns 65.

7.  Identified a need = Aging in Place  80% of seniors want to age at home  There won’t be enough elder facilities  Aging in place will require many changes over many years  Not easy for an inexperienced layman to effect the changes  Requires the coordination of many disciplines  Many professionals, critical scheduling

8.  Transportation  Meal Delivery  Home Cleaners  Technology  Personal Chef  Case Manager  Contractor/Builder  Elder Attorney  Nursing Services  Interior Designer  Health Care Provider  Occupational Therapist  Architect  Concierge Services  Movers  Reverse Mortgage  People Lifters  Accounting/Bookkeeper  Handyman

9. ◦ Assess the needs of the client ◦ Deliver the home assessment report with proposed needs ◦ Produce an estimate to complete the work ◦ Bring in professionals to fill needs ◦ Develop a plan to complete the work ◦ Oversee the process – acting as a one stop shop for aging adults ◦ Handle billing and progress payments ◦ Continually re-assess for changed needs

10.  Seniors are reluctant to participate ◦ I am fine. Just leave me alone  We have to reach the children of the seniors ◦ 45 to 65 year olds with parents living alone  Busy individuals, with jobs and children  A solution to a growing need

11.  Rotary, Chamber, networking ◦ A lot of time required, slow return  Radio ◦ Expensive, limited demographic on each station  TV ◦ Least cost per viewer ◦ Broad brush, reach all groups at once, quickest return

12. Fill out an application to become a partner Commit to provide services to one or more of the service areas We need to be named as additional insured on your WC and liability CORI Clean BBB status Pay a $xxx per month advertisement share for each area you want exclusive rights

13.  Advertising is expensive  Out of reach for each of us  Cooperative advertising affordable  Proven results ◦ Jordan’s furniture ◦ Bernie and Phyl’s ◦ Bob’s furniture ◦ McGeough Lamaccia Real Estate  Everyone benefits

14.  We want everyone to benefit from this program – including the client SenAble will get a 10% discount from our service and product providers Customer only pays 5% premium for our service You buy a continued source of referrals, a project manager and billing service We share the cost of advertising You get 5% for referring SenAble to one of your clients You get 5% for referring SenAble to one of your clients

15.  We will guarantee quality services  We will be responsible for resolving issues  SenAble is responsible for collections  Continued source of referrals  Continued advertising to promote the services  Continued contact with clients  A dedicated team to work with  Continued business growth

17.  Marketing target ◦ Elders not responsive ◦ Children have greater need  Ideas  Issues  Suggestions  Foreseeable problems  Opinions