1. Decision Tree Analysis

2. Decision Analysis Managers often must make decisions in environments that are fraught with uncertainty. Some Examples –A manufacturer introducing a new product into the marketplace What will be the reaction of potential customers? How much should be produced? Should the product be test-marketed? How much advertising is needed? –A financial firm investing in securities Which are the market sectors and individual securities with the best prospects? Where is the economy headed? How about interest rates? How should these factors affect the investment decisions? 9-2

3. Decision Analysis Managers often must make decisions in environments that are fraught with uncertainty. Some Examples –A government contractor bidding on a new contract. What will be the actual costs of the project? Which other companies might be bidding? What are their likely bids? –An agricultural firm selecting the mix of crops and livestock for the season. What will be the weather conditions? Where are prices headed? What will costs be? –An oil company deciding whether to drill for oil in a particular location. How likely is there to be oil in that location? How much? How deep will they need to drill? Should geologists investigate the site further before drilling? 9-3

4. The Goferbroke Company Problem The Goferbroke Company develops oil wells in unproven territory. A consulting geologist has reported that there is a one-in-four chance of oil on a particular tract of land. Drilling for oil on this tract would require an investment of about $100,000. If the tract contains oil, it is estimated that the net revenue generated would be approximately $800,000. Another oil company has offered to purchase the tract of land for $90,000. Question: Should Goferbroke drill for oil or sell the tract? 9-4

5. Prospective Profits Profit Status of LandOilDry Alternative Drill for oil$700,000–$100,000 Sell the land90,000 Chance of status1 in 43 in 4 9-5

6. Decision Analysis Terminology The decision maker is the individual or group responsible for making the decision. The alternatives are the options for the decision to be made. The outcome is affected by random factors outside the control of the decision maker. These random factors determine the situation that will be found when the decision is executed. Each of these possible situations is referred to as a possible state of nature. The decision maker generally will have some information about the relative likelihood of the possible states of nature. These are referred to as the prior probabilities. Each combination of a decision alternative and a state of nature results in some outcome. The payoff is a quantitative measure of the value to the decision maker of the outcome. It is often the monetary value. 9-6

7. Prior Probabilities State of NaturePrior Probability The tract of land contains oil0.25 The tract of land is dry (no oil)0.75 9-7

8. Payoff Table (Profit in $Thousands) State of Nature AlternativeOilDry Drill for oil700–100 Sell the land90 Prior probability0.250.75 9-8

9. The Maximax Criterion The maximax criterion is the decision criterion for the eternal optimist. It focuses only on the best that can happen. Procedure: –Identify the maximum payoff from any state of nature for each alternative. –Find the maximum of these maximum payoffs and choose this alternative. State of Nature AlternativeOilDryMaximum in Row Drill for oil700–100 700  Maximax Sell the land90 9-9

10. The Maximin Criterion The maximin criterion is the decision criterion for the total pessimist. It focuses only on the worst that can happen. Procedure: –Identify the minimum payoff from any state of nature for each alternative. –Find the maximum of these minimum payoffs and choose this alternative. State of Nature AlternativeOilDryMinimum in Row Drill for oil700–100 Sell the land90 90  Maximin 9-10

11. The Maximum Likelihood Criterion The maximum likelihood criterion focuses on the most likely state of nature. Procedure: –Identify the state of nature with the largest prior probability –Choose the decision alternative that has the largest payoff for this state of nature. State of Nature AlternativeOilDry Drill for oil700–100 Sell the land90 90  Step 2: Maximum Prior probability0.250.75  Step 1: Maximum 9-11

12. Bayes’ Decision Rule Bayes’ decision rule directly uses the prior probabilities. Procedure: –For each decision alternative, calculate the weighted average of its payoff by multiplying each payoff by the prior probability and summing these products. This is the expected payoff (EP). –Choose the decision alternative that has the largest expected payoff. 9-12

13. Bayes’ Decision Rule Features of Bayes’ Decision Rule –It accounts for all the states of nature and their probabilities. –The expected payoff can be interpreted as what the average payoff would become if the same situation were repeated many times. Therefore, on average, repeatedly applying Bayes’ decision rule to make decisions will lead to larger payoffs in the long run than any other criterion. Criticisms of Bayes’ Decision Rule –There usually is considerable uncertainty involved in assigning values to the prior probabilities. –Prior probabilities inherently are at least largely subjective in nature, whereas sound decision making should be based on objective data and procedures. –It ignores typical aversion to risk. By focusing on average outcomes, expected (monetary) payoffs ignore the effect that the amount of variability in the possible outcomes should have on decision making. 9-13

14. Decision Trees A decision tree can apply Bayes’ decision rule while displaying and analyzing the problem graphically. A decision tree consists of nodes and branches. –A decision node, represented by a square, indicates a decision to be made. The branches represent the possible decisions. –An event node, represented by a circle, indicates a random event. The branches represent the possible outcomes of the random event. 9-14

15. Decision Tree for Goferbroke 9-15

16. Using TreePlan TreePlan, an Excel add-in developed by Professor Michael Middleton, can be used to construct and analyze decision trees on a spreadsheet. 1.Choose Decision Tree on the Add-Ins tab (Excel 2007 or 2010) or the Tools menu (for other versions). 2.Click on New Tree, and it will draw a default tree with a single decision node and two branches, as shown below. 3.The labels in D2 and D7 (originally Decision 1 and Decision 2) can be replaced by more descriptive names (e.g., Drill and Sell). 9-16

17. Using TreePlan 4.To replace a node (such as the terminal node of the drill branch in F3) by a different type of node (e.g., an event node), click on the cell containing the node, choose Decision Tree again from the Add-Ins tab (Excel 2007 or 2010) or Tools menu (other versions of Excel), and select “Change to event node”. 9-17

18. Using TreePlan 5.Enter the correct probabilities in H1 and H6. 6.Enter the partial payoffs for each decision and event in D6, D14, H4, and H9. 9-18

19. TreePlan Results The numbers inside each decision node indicate which branch should be chosen (assuming the branches are numbered consecutively from top to bottom). The numbers to the right of each terminal node is the payoff if that node is reached. The number 100 in cells A10 and E6 is the expected payoff at those stages in the process. 9-19

20. Consolidate the Data and Results 9-20

21. Sensitivity Analysis: Prior Probability of Oil = 0.15 9-21

22. Sensitivity Analysis: Prior Probability of Oil = 0.35 9-22

23. Using Data Tables to Do Sensitivity Analysis 9-23

24. Data Table Results The Effect of Changing the Prior Probability of Oil 9-24

25. Checking Whether to Obtain More Information Might it be worthwhile to spend money for more information to obtain better estimates? A quick way to check is to pretend that it is possible to actually determine the true state of nature (“perfect information”). EP (with perfect information) = Expected payoff if the decision could be made after learning the true state of nature. EP (without perfect information) = Expected payoff from applying Bayes’ decision rule with the original prior probabilities. The expected value of perfect information is then EVPI = EP (with perfect information) – EP (without perfect information). 9-25

26. Expected Payoff with Perfect Information 9-26

27. Expected Payoff with Perfect Information 9-27