1. Vakgroep Informatietechnologie – IBCN Software Architecture Prof.Dr.ir. F. Gielen State Of The Art analysis

2. 4/25/2015 2 From idea to product GOAL: Know who are the players Know the playing field Find your competitive spot

3. Hamel’s model 4/25/2015 3 Customer Interface  Fulfillment & Support  Info & insight  Relationship dynamics  Pricing Structure Core Strategy  Business Mission  Product Market scope  Basis for differentiation Strategic Resources  Core competencies  Strategic assets  Core processes Value Network  Suppliers  Partners  Coalitions Customer Benefits Configuration Company Boundaries

4. 4/25/2015 4 Developing a Technology Roadmap Road mapping implies a vision of the future : How can we define the future ? What information must we gather and maintain to gain a comprehensive view of our sector ? What drives the evolution and innovation in our markets and discipline ?

5. 4/25/2015 5 Forecasting by Goal Analysis Science IPR Standard bodies Professional organizations Market reports Industry trends The future will determined by the actions of individuals and organizations Beyond Google & Wikipedia …

6. 4/25/2015 6 Science Analysis: patents, publications and more Interest in new technology is measured by: Increased R&D activities and science reports  Annual report PRO’s: –IMEC, Fraunhofer, –IBBT, Telecom labs,..  EU databases (Cordis) Scientific publications and awards  Journals  Conference proceedings Increased patent activities

7. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 7 Science: http://istresults.cordis.europa.eu/http://istresults.cordis.europa.eu/ Results of EU funded research projects Search by: Market: culture/tourism Technology: Mobile/Wireless … Project summary and partners: Identify your competition Find your future business partners … and customers !

8. 4/25/2015 8 Search on IST database

9. 4/25/2015 9 http://scholar.google.com

10. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 10 Standard bodies WWW consortium: http://www.w3.org/Mobile/ IETF www.ietf.org OMA – Open Mobile Alliance http://www.openmobilealliance.org/

11. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 11 Professional organizations Mobi consortium http://www.dev.mobi/ On-line magazines www.unstrung.com

12. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 12 IPR databases The main public databases are: U.S. PTO (http://www.uspto.gov): US Patent Officehttp://www.uspto.gov WIPO (http://www.wipo.int): World Intellectual Property Organizationhttp://www.wipo.int EPO (http://www.espacenet.com): European Patent Officehttp://www.espacenet.com JPO (http://www.jpo.go.jp): Japanese Patent Officehttp://www.jpo.go.jp CIPO (http://patents1.ic.gc.ca/): Canadian Intellectual Patent Officehttp://patents1.ic.gc.ca/ Google also is getting into patents: http://www.google.com/patents

13. 4/25/2015 13 Patents

14. 4/25/2015 14 Why do Patent Analysis ? Patents & IPRs are mainly associated with protection The most important issue of technological innovation is nevertheless: freedom to operate – check & analysis of existing prior IPR – to avoid infringements on exclusive rights of third parties – optimal implementation of the planned business strategy (partners, buy-build,…)

15. 4/25/2015 15 Why check? To know what happens in your domain/to know your competitors and what they do To avoid that one has to stop immediately exploitation activities for reasons of infringement of earlier existing IPRs To avoid compensation claims for such infringements To avoid to re-invent the wheel  European industry spends yearly 20 000 000 000 € on re-inventing existing inventions, inventing products that cannot be commercialised anymore or on searching solutions for problems that are already solved. The obligation to check, the option to patent

16. 4/25/2015 16 Patents through the innovation process START IDEA PROTOTYPE PRODUCT MARKET INTRODUCTION Development and collection of ideas SOURCE OF INFORMATION SOURCE OF INFORMATION : are there valid patents or can I copy the invention freely? Development and working out of a concept SOURCE OF INSPIRATION SOURCE OF INSPIRATION : state-of-the-art searches; can I build further on the existing patents? Specifying the prototype PATENT PROTECTION PATENT PROTECTION as possibility to protect the invention. Preparation of production and market introduction EXPLOITATION EXPLOITATION of the patent: detection of infringements, licensing out

17. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 17 http://www.espacenet.com

18. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 18 Espacenet keyword search

19. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 19 Search result information Classification Company Description Full text

20. Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 20 Advanced search & classification