2. WGSN Store Design Trends 2012 www.wgsn.com Angela Rumsey Senior Editor, Business & Marketing, WGSN

3. Store Design Trends 2012 Curated Lifestyle Enriched Environments Modern Man Best Practice Technology Engaging Fixtures OWEN

4. Curated Lifestyle Lifestyle merchandising and store design encourages ‘I want that life’ engagement from consumers C WONDER

5. CURATED LIFESTYLE I WANT THAT LIFE C WONDERKATE SPADE

6. CURATED LIFESTYLE I WANT THAT LIFE BROOKS BROTHERS

7. CURATED LIFESTYLE POP-UP LIFESTYLE H&M TOPSHOP

8. CURATED LIFESTYLE CATEGORY EXPANSION MODELS OWN TED BAKER BEAUTY BOX

9. Curated Lifestyle: key learnings ‘I want that life’ encourages spend across categories via cross-selling Increased dwell time builds on lifestyle values to increase ‘brand-attachment’ Enables fluid category expansion into beauty/leisure/home Works well with pop-up strategy

10. Enriched Environments Engaging and enriched store environments offer consumers a strong point of difference TED BAKER

11. ENRICHED ENVIRONMENTS BOUTIQUE ATMOSPHERE ZARA

12. ENRICHED ENVIRONMENTS UPGRADING VALUE SPACE JOE FRESH

13. ENRICHED ENVIRONMENTS BEAUTIFUL FUNCTIONAL UNIQLO

14. ENRICHED ENVIRONMENTS CREATIVE PAUSES MAX MARA NIKE SALVATION

15. Enriched Environment: key learnings Differentials learned from luxury and independent markets adopted by value retailers to enrich store experience Store environments are made to work harder by utilizing product through display Slowing the retail journey with absorbing navigational pauses adds value

16. Modern Man Menswear growth story led to a modern and stylish customer looking for relevant and interesting store environments Halsuit

17. MODERN MAN UPGRADED EXPECTATIONS LANDMARK THE LUDLOW

18. MODERN MAN HERITAGE POTENTIAL WOLSEY

19. MODERN MAN GROWN-UP SPACE TOPMAN GENERAL STORE GENERAL QUARTERS

20. MODERN MAN ACTIVE LIFESTYLE RAPHA HABERDASH

21. Modern Man: key learnings Formal and smart menswear categories expect upgraded space Grown-up selling space needed for newly style-savvy man Heritage and niche interest anchors offer more ‘manly’ store design references Sport and new grooming values are key areas for a lifestyle-based approach

22. Best Practice Technology Omnichannel and mobile at the core of retail technology developments, facilitated by smartphones, iPads and new retail rituals OASIS

23. BEST PRACTICE TECHNOLOGY SMALLER FOOTPRINT, BIGGER OFFER HOUSE OF FRASER

24. BEST PRACTICE TECHNOLOGY EXPANDING THE SELLING SPACE BARNEY’S TESCO

25. BEST PRACTICE TECHNOLOGY INTRODUCING NEW RETAIL RITUALS MARKS & SPENCER

26. BEST PRACTICE TECHNOLOGY ONLINE/OFFLINE INTEGRATION BURBERRY

27. Best Practice Technology: key learnings Small footprint stores offer better ROI with technology-assisted inventory offer New retail rituals mean that traditional store design can change Turn walls into retail selling fixtures in secondary locations Seamless intergration of online and off line presence

28. Engaging Fixtures White box retail design shifts emphasis to store fixtures and textures with personality ARTIZEN

29. ENGAGING FIXTURES LOGO USAGE FRED PERRY

30. ENGAGING FIXTURES FREESTANDING ISABEL MARANT

31. ENGAGING FIXTURES THEATRICAL PERSONALITY MONKI

32. Engaging Fixtures: key learnings Artistic sculptural interpretation of brand logos adds gravitas Simple store interiors enlivened by personality fixtures Theatrical presentation creates drama

33. THANK YOU