1. A Virtual Life Jacket Fashion Show

2. Why a Fashion Show? Because when most people think life jacket, they think orange & bulky...

3. Not your Father’s PFD! But today there are hundreds of types of life jackets to choose from, designed for:  Comfort  Style  Functionality  Specific activities And today, we’re going to show you just a sampling of what’s available...

4. Why Life Jacket Design Matters Most people understand life jackets save lives... Right? Yes and NO It’s not the life jacket that saves lives.… ….it’s wearing them that saves lives!

5. Why Life Jacket Design Matters A life jacket by itself doesn’t do anything... It just floats in the water... whether someone’s in it or not. Like seat belts, life jackets only work if you WEAR them.

6. Why Life Jacket Design Matters Our goal is to overcome resistance to WEARING life jackets......by showing you how many comfortable options there are today!

7. Today’s Life Jackets - General Purpose Examples of vests suitable for a variety of boating activities….

8. Today’s Life Jackets - General Purpose FEATURES: Soft foam panels Short-waisted design & roomy armholes for easy movement Drawstring & side adjustment straps for a snug, custom fit

9. Today’s Life Jackets - General Purpose FEATURES: Very soft flotation Attractive “every day wear” look Tall, foam-filled collar to keep out drafts Drawstring

10. Today’s Life Jackets - General Purpose Streamlined, no-frills, moderately priced FEATURES: Easy-to-use front-zip design Elastic waist and large armholes for comfort & range of motion Side-adjustments to customize fit Soft, breathable, quick-drying nylon oxford inside and out

11. Today’s Life Jackets - For Paddlers Life jackets for paddlers come in both upscale and economical models like these:

12. Today’s Life Jackets - For Paddlers Great for canoeing, kayaking and outriggers FEATURES: Low cut waist allows large, sweeping movements Adjustable shoulder straps, with neoprene padding to prevent chafing Open air design to keep you cool Roomy pocket, lash tab & waist buckle

13. Today’s Life Jackets - For Paddlers FEATURES: Mesh back means no bulk between you and seat; allows for easy swimming, excellent ventilation Low-cut neckline, narrow chest and large armholes plus soft, neoprene waist tunnel keep jacket centered on torso, away from from chin & arms Reflective tape for low-light visibility

14. Today’s Life Jackets - For Paddlers More designs for paddlers, with large armholes, thin adjustable shoulder straps for freedom of movement; handy pockets; fast-drying nylon shell

15. Today’s Life Jackets - For Anglers There are dozens of examples of fishing vests made especially for anglers that double as a flotation device...

16. Today’s Life Jackets - For Anglers Flotation is integral to “regular” apparel FEATURES: 4 gusseted pockets (lower two with self-draining mesh) D-ring Key clips inside the pocket

17. Today’s Life Jackets - For Anglers FEATURES: Multiple pockets, including flannel-lined handwarmer pockets Soft and comfortable flotation foam Large armholes for unrestricted movement Neoprene armhole trim inside and out Zipper closure and side adjusters for secure fit

18. Today’s Life Jackets - For Anglers MORE FISHING DESIGNS: Comfortable, soft, fleece-lined, foam-filled collar; reflective tape for visibility Inflatable fishing vest, with manually- activated flotation chambers Same weight & feel as regular fishing vest Dries much faster Adjustable waistbelt; rod holder, utility loop

19. Today’s Life Jackets - For Hunters Designs for hunters come in jackets, vests and inflatable models

20. Today’s Life Jackets - For Hunters FEATURES: Camouflage colors Cold-weather protection: water-resistant jacket, concealed hood with ultra-soft flotation foam; fleece-lined collar; two- way zipper with a storm flap Storage for gear: large pleated pockets with loops inside

21. Today’s Life Jackets - For Hunters Inflatable PFDs for those who hunt on or near the water come in: Belt pack models worn around the waist “Yoke” styles with pockets, whistles, reflective tape & other features

22. Today’s Life Jackets - For Sailors Sailing designs feature mobility, comfort and safety

23. Today’s Life Jackets - For Sailors FEATURES: Short-waisted cut and large armholes for unrestricted movement Durable, quick-drying, breathable nylon shells, inside and out Ultra-soft split foam design Adjustable sides, elastic waist Extra large zipper

24. Today’s Life Jackets - For Sailors Inflatable harness models serve dual purpose for active sailors FEATURES: Integral harness for attachment to boat in rough weather maneuvers Indicator window to show when cartridges need to be replaced Rugged nylon fabric and webbing straps

25. Today’s Life Jackets - For Power Boaters Versatile styles suitable for general boating & sailing activities:

26. Today’s Life Jackets - For Power Boaters FEATURES: Attractive styling Neoprene construction is thin, lightweight & flexible Wide armholes for full range of motion D-ring kill switch attachment Thinner shoulders to free up arms Heavy duty zipper gives secure fit to prevent ride up Adjustable belts

27. Today’s Life Jackets - For Water Sports There are numerous styles for boaters who operate PWCs, wake board or water ski:

28. Today’s Life Jackets - For Water Sports FEATURES: Longer-length vests with belts & buckles & zipper for maximum safety and secure fit Thinner shoulders and wide armholes for superior range of motion Rugged nylon fabric shell

29. Today’s Life Jackets - Float Coats Would you guess these warm, comfortable jackets are life jackets too?

30. Today’s Life Jackets - Float Coats FEATURES: Soft, discreet foam flotation & relaxed fit offers enhanced mobility, comfort and style Full-length storm flap to seal out water Internal waist belt reduces ride-up Fleece-lined hand-warmer pockets

31. Today’s Life Jackets - For Women Many life jacket styles offer fit and styling designed especially for women

32. Today’s Life Jackets - For Women FEATURES: Cut for maximum comfort and flexibility – great for tour kayaking, canoeing & sailing Stretchable neoprene fabric with adjustable webbing straps for secure fit & range of motion during paddling. Three-panel flex front with side zip closure Tough, quick-drying nylon shell Reflective tape Roomy front mesh pocket & side pocket

33. Today’s Life Jackets - For Women More designs including: Adjustable, stretch shoulder straps Modern colors Body contouring & less bulk Shorter waists Ample storage pockets

34. Today’s Life Jackets - For Big Guys & Gals A range of life jackets are now available up to size 7XL!

35. Today’s Life Jackets - Inflatables Some of the newest life jacket models include innovative, easy-to-wear inflatables

36. Today’s Life Jackets You’ve seen just a few of the numerous new designs available today offering comfort, style & functionality… Make sure to check out the latest options & choose one you will WEAR!