2. (Welcome to the unit)

3. Leading-in: 1.Do you like reading or watching advertisements? 2.What kind of ads do you like best? And why? 3.Where can you see and hear advertisements?

8. 4. What are advertisements used for? advertisement a good way to sell products/ services a good way to make people aware of social issues commercial ads public service ads two main types

9. commercial ads

11. public service ads

12. Title: Parenting is by example Headline: Children learn fast. Don’t fight at home public service ads

13. Title: Drive Safely public service ads Speed meter 速度仪

14. public service ads

15. Description of ads on Page1 1.What can you see in the picture? 2.What can you read on it? 3.What is the aim of the advertisement? It persuades us to... Or it tries to tell us....

16. 1. Hope Project 2. Computer Software

17. 3. Oxlin Airlines 4. Earth Day

18. 5. Anti-Drugs6. Shine Shampoo

19. To sell a product or service To educate people about 2. Computer Software 3. Oxlin Airlines 6. Shine Shampoo 1. Project Hope 4. Earth Day 5. Anti-drugs Observe the six pictures on Page 1. Try to divide them into two types.

20. Commercial advertisements Public service advertisements

21. 5.What does an advertisement consist of? /images/design...... words and sentences in an advertisement slogan

22. More ads for you to discuss: Protect water, Protect ourselves. 8.Can you think about a good slogan for each ad?

23. Enjoy your music, Enjoy your Sony!

24. Shoes can fly! So do your dreams!

25. What are advantages and disadvantages of advertisements? for customers for producers/companies for products for society

26. Advantages & disadvantages of ads. Advantages 1.Provide information about latest products. 2.Increase sales by repeated advertising. 3.Cut costs of newspapers and make them cheaper. 4.Make the public aware of social problems.

27. Disadvantages 1. Mislead customers or cheat them of money. 2. Give false or incorrect information. 3.Take too much time or space on TV or newspapers. 4. Make teenagers want things that are bad for them.

28. Summary advertisements functions types slogan advantages and disadvantages we should develop a correct attitude towards advertisements.

30. 今年过节不收礼, 补钙, 认准蓝瓶的 ! Slogan: 收礼只收脑白金 !

31. Obey your thirst ． 服从你的渴望。 Just do it. 只管去做。 spokeswoman & spokesman Sprite ( 雪碧） Nike （耐克）

33. Taiwan, China!