1. PROPRIETARY AND CONFIDENTIAL CareFirst BlueCross BlueShield is the business name of CareFirst of Maryland, Inc., and is an independent licensee of the Blue Cross and Blue Shield Association. ® Registered trademark of the Blue Cross and Blue Shield Association. ® Registered trademark of CareFirst of Maryland, Inc. Innovation at Work: CareFirst’s Transformation from Passive Payer to Population Health Manager

2. PROPRIETARY AND CONFIDENTIAL 2 The Problem: Rising Health Care Costs

3. PROPRIETARY AND CONFIDENTIAL 3 Part of the Solution: Discounts

4. PROPRIETARY AND CONFIDENTIAL 4 Challenges with Health Care Delivery

5. PROPRIETARY AND CONFIDENTIAL 5 Establishing the Solution

6. PROPRIETARY AND CONFIDENTIAL 6 How Our PCMH Program is Different

7. PROPRIETARY AND CONFIDENTIAL 7 Decisions of PCP: When and Where to Refer Source: CareFirst Health Care Analytics, Data as of September 2010

8. PROPRIETARY AND CONFIDENTIAL 8 PCMH Panels

9. PROPRIETARY AND CONFIDENTIAL 9 Better Care at Lower Costs

10. PROPRIETARY AND CONFIDENTIAL 10 Putting it all Together

11. PROPRIETARY AND CONFIDENTIAL 11 Hospital Coordination

12. PROPRIETARY AND CONFIDENTIAL 12 Complex Specialty Care

13. PROPRIETARY AND CONFIDENTIAL 13 Chronic Care Coordination Field force of more than 200 National and Regional Care Coordinators

14. PROPRIETARY AND CONFIDENTIAL 14 Enhanced Pharmacy Coordination

15. PROPRIETARY AND CONFIDENTIAL 15 Additional Support Programs

16. PROPRIETARY AND CONFIDENTIAL 16 Wellness: A Solution for All

17. PROPRIETARY AND CONFIDENTIAL 17 Engagement

18. PROPRIETARY AND CONFIDENTIAL 18 Transparency and Data-Driven Decisions

19. PROPRIETARY AND CONFIDENTIAL 19 Searchlight Reporting® Drill Down

20. PROPRIETARY AND CONFIDENTIAL 20 The Benefits of Integration Dental cleanings reduced diabetes-related medical costs up to 19% 1 68% of people with mental disorders have physical health disorders 4 24% of total health care spending is through the pharmacy benefit 2 75% of health care expenses go to treat diseases that are preventable 3 1 Managed Dental Care. Diabetic cost cutting linked to consistent oral care. February 2009. 2 CareFirst Health Care Analytics 3 Centers for Disease Control and Prevention 4 Druss BG, Walker ER. Mental disorders and medical comorbidity. Robert Wood Johnson Foundation. Research Synthesis Report No. 21. February 2011.Benefits of Integration of Behavioral Health.

21. PROPRIETARY AND CONFIDENTIAL 21 Summary