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Diana Bowman National Center for Homeless Education D EVELOPING S TRONG G RANT P ROPOSALS A N O VERVIEW FOR B EGINNERS NAEHCY 2013
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Slide 2 Q UESTIONS W E ’ LL A DDRESS 1. What is a grant? 2. How do you select a grant to apply for? 3. How do you review a request for proposals? 4. How do you develop a strong proposal? 5. How do you become an successful grant writer?
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Slide 3 W HAT IS A G RANT ? Funder Funder’s idea or priorities: Purpose or vision for how the funder wants the money spent Entities eligible to apply Requirements the recipient must meet (contractual relationship) The funder calls the shots!
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Slide 4 W HAT IS A G RANT ? (C ONT.) Requirements Application Timeline Allowable expenses Reporting and evaluation Usually competitive
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W HAT IS A GRANT ? (C ONT.) Grant You write to the funder’s idea The proposal is what sells Not as much relationship building You follow the funder’s requirements Your job is to convince the funder that you will bring his/her vision to reality you will be a good steward of the money your idea is the best idea among other applications Philanthropy You have an idea (need) that you want a funder to support More awareness needed Relationship sells Personal approach More face-to-face Funds often have fewer requirements National Center for Homeless Education Hhtp://www.serve.org/nche SLIDE 5
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Slide 6 H OW DO YOU F IND G RANT O PPORTUNITIES ? Online – research education grants from chains (Target, Wal-Mart, Office Depot) and from local businesses and foundations Read the local newspaper for where organizations are getting funding Look for “sponsor” information for events
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Slide 7 H OW TO D ETERMINE IF YOU S HOULD A PPLY ? What is the purpose of the grant? Will the grant meet a need of my program? Are you (your organization) eligible to apply? How many grants do they award? What have they funded in the past? Do I have time and support to complete the application?
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Slide 8 H OW TO D ETERMINE IF YOU S HOULD A PPLY ? Consider cost-benefit analysis: what are the chances of winning if I put in the time and effort on an application? Consider: is there a good intersection between the funder’s idea and my program’s need? Don’t force fit your need into the grant purpose (mission creep)
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Slide 9 U NDERSTANDING THE A PPLICATION What are the requirements? Deadline for submission Page/word limit, spacing Allowable expenses (salaries, indirect, equipment, office support, transportation) If in doubt, ask
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Slide 10 M EET YOUR R EVIEWERS
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Slide 11 R EVIEWERS Their job is to get through a lot of applications is a short amount of time Initial screening for one missed instruction usually means that your proposal will be rejected Tip: Make a checklist of all requirements; provide to your internal reviewers.
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Slide 12 D EVELOPING THE P ROPOSAL Clear, EROR-FREE, succinct writing Make it readable, don’t try to save space with a smaller font or dense text. Provide all the information requested Don’t make reviewers dig for information Logical order (reflected in the rfp) Section headers No unexplained abbreviations or jargon
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Slide 13 D EVELOPING THE P ROPOSAL Use good judgment for what you need to create awareness and keeping the application tight Use data Use charts, graphs, flow charts, and visuals that communicate a lot of information quickly
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Slide 14 S IZZLE AND SPARK It’s all about persuasion: You bring energy and creativity that will make the funder look good. Your outcomes are the funder’s outcomes; your agency is committed and excited about achieving them. Your program is well-conceived, doable, and will achieve the expected results. Your staff has excellent qualifications and will get the job done efficiently and effectively. The funds will be managed carefully and used wisely.
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Slide 15 R ED F LAG P HRASES “We will make every effort to …” “Research has proven that …” “We will collaborate with …” “We hope that …” “TBD”
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Slide 16 L OGIC AND A LIGNMENT OF I DEAS Your proposal must be logical and explicit. “I think you should be more explicit here in step two.”
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A LIGNMENT OF A LL P ARTS National Center for Homeless Education Hhtp://www.serve.org/nche SLIDE 17 Funder PrioritiesNeed Goals/Objectives Activities ResultsBudget
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Logic Model Thinking For information on logic models, download the Logic Model Development Guide from W.K. Kellogg Foundation, www.wkkf.org Apply “if-then” test to all components of the proposal
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Slide 19 A RTICULATING THE N EED Problem statement that relates to funder priorities Based on data, not rhetoric – focus on local data Visual and understandable (tables, graphs, charts) Include only what’s most important; avoid “data overload” Show the gap between “what is” & “what should be” Provide context Describe challenges, but be positive about potential Only discuss needs that your project will actually do something to address
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Slide 20 P ROJECT O BJECTIVES Results that beneficiaries will exhibit, not activities that the project will carry out Clearly connected to the needs – by meeting its objectives, the project will reduce the gap described between “what is” and “what should be” Concrete, realistic, achievable Can be measured credibly and reliably
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Slide 21 I DENTIFY THE A PPROPRIATE O BJECTIVE S TATEMENT ( S ) Objective 1: Set up three computers with reading and math tutoring software at the Pathways Shelter for middle school students. Objective 2: Ninety percent of the middle school students who participate will demon- strate at least a five-point increase in reading and mathematics achievement. Objective 3: Get reluctant learners excited about mathematics.
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Slide 22 P ROJECT A CTIVITIES Focus on obtaining the results stated in the project objectives Specific plan – who, what, when, where. Can the funder tell how the money will be used? Project management, personnel, and partners. Does the project have the capacity (experience, expertise, time commitment) to execute its plan?
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Slide 23 B UDGET Itemized, detailed budget (including explana- tion of how calculated figures were obtained) All budget items are explicitly connected to project activities All expenses are allowable in the funding guidelines Costs are reasonable; no “padding” Include and explain any other support for the project (in-kind or matching funds)
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Slide 24 P ROJECT EVALUATION How will you know if your activities are having the desired results? Directly linked to project objectives – evaluation is the measurement of the results listed in the objectives. Describe what data will be collected, when, and who will do it. What data will be used to keep the project on-track (formative evaluation)?
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Slide 25 H OW TO B ECOME AN E FFECTIVE G RANT W RITER Write proposals – work with experienced grant writers when possible Take a grantwriting workshop (look into free offerings); explore online resources When not accepted, ask to see reviewer comments Volunteer to review proposals Cultivate your “cranky reviewer” alter ego to review your own proposals
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Slide 26 Y OUR P ROPOSAL ’ S J OB IS TO A SSURE THE FUNDER THAT : You understand their interests and priorities Their money will meet a real need related to their interests and priorities You are experienced, credible, and can do what you say you’ll do You have a clear focus on results; they will get “bang for their bucks” You are fiscally responsible; their money will be spent well
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Slide 27 P RESENTER I NFO Diana Bowman, Director National Center for Homeless Education dbowman@serve.org 336-315-7453 www.serve.org/nche
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