1. PSA Public Service Announcement Assignment

2. Definition: PUBLIC SERVICE ANNOUNCEMENT “Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.” aba.org

3. Definition: PUBLIC SERVICE ANNOUNCEMENT “Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.” PBS.org

4. Public Service Announcement:
You will individually:
Select a topic
Research the topic
Write and pitch proposal
Write script
Draw storyboards
Direct and shoot video (if you
act it must be a small part)
Edit video

5. Public Service Announcement:
Can be aired on our
Morning Bulletin
and on Student DV (cable)
Can be entered in County Fair
and SEVA Awards

6. Public Service Announcement:
Our assignment is exactly
60 seconds plus 3-5
seconds of credits.
Everything must be original
Music and images. (Photos
from the Internet will disqualify
your project.)

7. PSA Examples Critique and Analysis Filmmaking Technique
Target Audience
Lecture Examples

8. PSA Examples…websites
Adcoucil.org
AdGalleryWhitehouseDrugPolicy.org
PsaResearch.org

9. PSA Topics Pick one of the following:

10. Smoking PSA Topics Health Consequences Social Consequences Jobs-Hiring
Dating

11. Drug Abuse PSA Topics Health Consequences Legal Consequences
Psychological Issues

12. Prescription Drug Abuse
PSA Topics
Prescription Drug Abuse
Health Consequences
Legal Consequences
Psychological Issues

13. Personal Safety PSA Topics Tips for keeping safe from crime.
How to get additional
information

14. Eating Disorders PSA Topics How to identify if you Have a problem.
Where to seek additional
information

15. PSA Topics
Alcohol Abuse

16. PSA Topics
Depression
Symptoms
Treatable
Resources for help

17. Teen Drunk Driving Consequences
PSA Topics
Teen Drunk Driving Consequences
Legal consequences
Deaths and injuries

18. PSA Topics
Pollution/Littering

19. PSA Topics
Campus Littering

20. Household Chemical Disposal
PSA Topics
Household Chemical Disposal

21. PSA Topics
Pet Adoption

22. PSA Topics
Steroid Use

23. PSA Topics
Stereotypes

24. PSA Topics
Stay in School

25. PSA Topics
Peer Pressure

26. PSA Topics
Sexual Harassment

27. PSA Topics
Teen Dating Violence

28. PSA Topics
Domestic Violence

29. PSA Topics
Runaway Hotline

30. Suicide Prevention Hotline
PSA Topics
Suicide Prevention Hotline

31. California Youth Crisis Line
PSA Topics
California Youth Crisis Line

32. Sexual Assault Hotline
PSA Topics
Sexual Assault Hotline

33. Skin Cancer Prevention
PSA Topics
Skin Cancer Prevention

34. PSA Topics
Study Habits

35. Texting or cell phone use while driving
PSA Topics
Distracted Driving
Texting or cell phone use while driving

36. Guidelines for using 911 (from a cell phone)
PSA Topics
Guidelines for using 911 (from a cell phone)

37. PSA Topics
Personal Fitness

38. Calories of Various Foods
PSA Topics
Calories of Various Foods

39. Healthy Eating Choices
PSA Topics
Healthy Eating Choices

40. PSA Topics
Benefits of Breakfast

41. PSA Topics
Youth Volunteerism

42. PSA Topics
VolunteerMatch.org

43. PSA Topics
Safety on the Internet

44. PSA Topics
Online Bullying

45. PSA Topics
Illegal File Sharing

46. PSA Topics
Internet Addiction

47. Hearing Damage (Loud Music)
PSA Topics
Hearing Damage (Loud Music)

48. PSA Topics
Goal Setting

49. PALS PE Personal Activity Logs
PSA Topics
PALS PE Personal Activity Logs
For broadcast on
Morning Bulletin

50. PSA Topics
Student Ideas? Discuss unlisted ideas with your teacher for pre-approval

51. PSA Examples Successful PSAs: Tell a story Use a voiceover Gives facts
Refer viewer to a resource
for additional information.

52. PSA Examples
PSA Student Examples
Examples from Mr. Clark’s Lecture

53. Preproduction Teacher presents topics Students commit to one
Student pitches idea to teacher
Students begin research of topic
Students brainstorm ideas
Students identify a Method of Advertising

54. Preproduction Students pitch concept to teacher
Students write concept:
Your name, period and date in the upper right hand corner.
· Topic: (selected from the list)
· Actors:
· Hook: (what is going to keep you audience from changing the channel?)
· Facts: (what do you want your audience to know about this issue you are presenting)
· Locations: (where are you shooting?)

55. Preproduction Students develop A/V script Split column format
(Example: Next slide)

56. XLS: Camera is on Person #1’s house.
Video
Audio
Seconds
LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message.
Narrator: “We were best friends, and we used to tell each other everything.” 5
ECU: Close up on the text message.
Narrator: “Then things changed when he came into the picture”
MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person.
Narrator: “At first she was happy, and told me every detail”
MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her.
Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up.” 6
XLS: Camera is on Person #1’s house.
Narrator: “She barely came to school anymore and never answered the door.” 3
MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over)
Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me?” 8

57. Preproduction Students draw storyboards
Students take turns drawing frames.
Each student initials the corner of the frame they drew.
Storyboards are always done on national commercials and PSAs for client approval.

58. Production Students shoot projects
Locations outside of school are more interesting
Record narration track right into camera

59. Post Production Edit Project Copyright Issues Music Royalty Free
Garageband / Sony Acid Express
Images
Make a playable DVD for SEVAs