1. Sascha P. Corti Developer Evangelist, Microsoft Switzerland sascha.corti@microsoft.comsascha.corti@microsoft.com | @TechPreacher | blog@TechPreacherblog

2. Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Truly Customizable, Social Phone Productivity without compromise Truly Customizable, Social Phone Productivity without compromise

3. Business is important to End Users of iPhones are sold to business users (Source: AT&T Wireless) of Life Maximizers use their phones evenly or primarily for business (Source: Microsoft Windows Phone 7 End User Segmentation) reasons to purchase WP7 (Source: Microsoft Windows Phone 7 End User Messaging Research) Our End User messaging research placed Office Hub as 40%61% #1 Top 1/3 (Source: Microsoft Windows Phone 7 End User Messaging Research) End Users place Office Hub in

4. Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Integrated infrastructure Works well with what you have while meeting corporate security and management needs Business Productivity Online Suite Truly Customizable, Social Phone Productivity without compromise Truly Customizable, Social Phone Productivity without compromise

5. Office, SharePoint & Exchange Integration Forefront Unified Access Gateway enabled access to SharePoint Synchronize selected documents for offline use Multiple Exchange Accounts / Calendars Enforce Password Policies & Remote Device Wipe OneNote Sync to Windows Live SkyDrive

6. Windows Phone 7 User Experience demo

7. Common Hardware Foundation Capacitive touch >= 4 contact points Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera >= 5 mega pixels Multimedia Common detailed specs, Codec acceleration Memory >= 256MB RAM, >= 8GB Flash GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better Hardware buttons | Back, Start, Search

8. Powerful & consistent platform Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Integrated infrastructure Works well with what you have while meeting corporate security and management needs Create powerful and compelling applications for phone, web and PC using powerful and familiar development tools Business Productivity Online Suite Truly Customizable, Social Phone Productivity without compromise Truly Customizable, Social Phone Productivity without compromise

9. Two Flavors of Applications

10. Elements of the App Platform CLOUD SCREEN Notifications LocationIdentityFeeds MapsSocial App Deployment Cloud Services Your Custom Web Service Notification ServiceLocation Service

11. Notification Types New photos online! Seattle, WA: Sunny and 85 degrees 1415

12. Location Services Cell Towers - Accuracy + Power + Speed - Wilderness GPS + Accuracy - Power - Speed - Indoors WiFi +/- Accuracy +/- Power +/- Speed +/- Urban areas Location services Lat: 47.40908 Lon: 8.59079 Accuracy: 20m Lat: 47.40908 Lon: 8.59079 Accuracy: 20m Lat: 47.40908 Lon: 8.59079 Accuracy: 20m Lat: 47.40908 Lon: 8.59079 Accuracy: 20m Near: Richtistrasse 3 CH-8304 Wallisellen Near: Richtistrasse 3 CH-8304 Wallisellen

13. Devices App Store Dev Tools 3 Platforms in Comparison Silverlight / XNA Free Tools Objective C Free Tools Java Free Tools Unmonitored No Conditions No App Sales in CH $25 sign up, Apps free Monitored Strict Rules App Sales in CH $99/year, Apps free Monitored Basic Rules (Security) App Sales in CH $99/year, Paid apps free, Free apps $20 http://bjango.com/articles/appstores/ * Quantcast: US Mobile Web Consumption, 2010/8 Choice of Hardware Fragmented Platform 25% OS Share* One Manufacturer Homogen. Platform 56% OS Share* Choice of Hardware Homogen. Platform 0% OS Share*

14. Being Early to the Game Marketplace opened in October 2010 Local Apps get lots of Visibility, Top Placement

15. Windows Phone 7 Developer portal http://developer.windowsphone.com Windows Phone 7 Developer blog http://windowsteamblog.com/ Windows_Phone/b/wpdev/ Windows Phone 7 Training Kit http://channel9.msdn.com/learn/ courses/WP7TrainingKit/ Windows Phone 7 on Twitter http://twitter.com/#search?q=%23wp7dev Windows Phone 7 on Reddit http://www.reddit.com/r/wp7dev/ Resources ! !

16. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.