Presentation on theme: "Apple IOS 7 Maps Muhammad Khan EMSE 6361"— Presentation transcript:
Apple IOS 7 Maps Muhammad Khan EMSE 6361 email@example.com
Contents ● Domain Understanding ○ System-to-be ■ IOS7 Apple maps – newer version ■ Solution ■ Opportunity ■ Summary
Older Apple Maps had flaw results in drivers crossing airport runway
IOS7 – Apple Maps Released in mid 2013 Revamped Apple maps app Allowed user to keep other major maps apps like Google maps 75% apple devices updated with IOS7
Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. 1 All in a beautiful vector-based interface that scales and zooms with ease. Apple Maps 1 Source: Apple Maps website
Maps: 3D Buildings in Navigation 1.Atlanta, GA 2.Austin, TX 3.Barcelona, Spain 4.Berlin, Germany 5.Birmingham, England 6.Boston, MA 7.Buffalo, NY 8.Chicago, IL 9.Cologne, Germany 10.Copenhagen, Denmark 11.Dallas/Fort Worth, TX 12.Denver, CO 13.Dublin, Ireland 14.Glendale, AZ 15.Henderson, NV 16.Hiroshima, Japan 17.Honolulu, HI 18.Houston, TX 19.Indianapolis, IN 20.Kawasaki, Japan 21.Kitakyushu, Japan 22.Kobe, Japan 23.Kyoto, Japan 24.Las Vegas, NV 25.London, England 26.Long Beach, CA 27.Los Angeles, CA 28.Lyon, France 29.Manchester, England 30.Memphis, TN 31.Miami, FL 32.Milan, Italy 33.Munich, Germany 34.Nagoya, Japan 35.New Orleans, LA 36.New York City, NY 37.Oakland, CA 38.Oklahoma City, OK 39.Osaka, Japan 40.Philadelphia, PA 41.Phoenix, AZ 42.Portland, OR 43.Providence, RI 44.Rome, Italy 45.Sacramento, CA 46.San Diego, CA 47.San Francisco, CA 48.San Jose, CA 49.Scottsdale, AZ 50.Seattle, WA 51.Tokyo, Japan 52.Torrance, CA 53.Washington, DC
Maps: Traffic Australia Austria Belgium Canada China Czech Republic Denmark Finland France Germany Ireland Italy Netherlands New Zealand Norway Poland Portugal South Africa Spain Sweden Switzerland UK USA
System To Be Within boundaries: Apple realized the complexity and clearly updated the components required in mapping service and now apple seems to be committed to get this updated more frequently with the help of data and feedback it received. Time: Apple spent millions and a lot of time to revamp maps with major fixes in functionality. And also brought back Google maps as an alternative for users.
System to be Help the user with turn by turn navigation: After Before
Apple maps – IOS7 Solution ● More people are using new IOS7 Apple maps that offers better results than initial version. ● Company reputation in recovery phase ● Customer feedback for Apple turns around with newer IOS7 maps. ● Share value started to pick up the steam again ● Apple CEO committed to fix maps
Opportunity IOS7 fixes and minor incremental releases might offer better maps results for users in future. As very large amounts of data are being sent back to Apple in feedback, a clear opportunity for Apple to enhance Maps even more.
Summary According to analysts, Apple’s smart move came in by buying few small mapping companies and integrated their features in IOS7 maps. Users seem to be more comfortable with IOS7 Apple maps than ever before. Thanks to all the major fixes in the app`s functional and non functional requirements.