1. World War I through posters
francesca derla, liceo enriques

2. Recruitment posters Aiming at encouraging people to volunteer
Initially successful
In use for all the duration of the war

3. Recruitment posters BUT Professional army
Each of the nations which participated in World War One from used propaganda posters not only as a means of justifying involvement to their own populace, but also as a means of procuring men, money and resources to sustain the military campaign.
In countries such as Britain the use of propaganda posters was readily understandable: in 1914 she only possessed a professional army and did not have in place a policy of national service, as was standard in other major nations such as France and Germany.
Yet while the use of posters proved initially successful in Britain the numbers required for active service at the Front were such as to ultimately require the introduction of conscription.  Nevertheless recruitment posters remained in use for the duration of the war - as was indeed the case in most other countries including France, Germany and Italy.
However wartime posters were not solely used to recruit men to the military cause.  Posters commonly urged wartime thrift, and were vocal in seeking funds from the general public via subscription to various war bond schemes (usually with great success).
Conscription introduced in 1916

4. Recruitment posters
Posters encouraged people to enlist , justified involvement, urged responsible action

5. Good reasons for enlisting
Stress on pride in serving and a sense of moral duty
Some posters warned young men not to miss out on the comradeship and adventure of war and to do their duty by signing up. Other posters, showing drawings of Zeppelin raids over British cities, urged recruits that the safest way to protect women and children at home was to fight the enemy abroad.

6. ….a pointing finger

7. Why fight for your homeland?
Stress on
the beauty of the motherland
What they would lose were England to be defeated

8. Women and the War
Serving would make a soldier more attractive to women

9. Women and the War Doing men’s jobs in factories and heavy industry
Women were also urged to take up responsibility
Doing men’s jobs in factories and heavy industry

10. The stigma of cowardice
Where were you
during the war?
Staying at home would result in feelings of guilt and shame

11. The enemy in the propaganda
Stress on the brutality and the cruelty of the enemy