1. THE ROLES OF ENFORCEMENT AND PUBLIC INFORMATION VIETNAM – A CASE STUDY Greig Craft President Asia Injury Prevention Foundation greig.craft@aipf-vietnam.org

3. MANDATORY HELMET USE

4. LOW COST INTERVENTION HIGH INVESTMENT RETURN IMMEDIATE IMPACT

5. VHWC VIETNAM HELMET WEARING COALITION

6. Stupid

9. 15 / 12 / 07

10. > 95% HELMET COMPLIANCE

11. 24% REDUCTION IN INJURIES

12. 14% REDUCTION IN FATALITIES

13. $271 MILLION DOLLARS SAVED

15. 14,000 LIVES SAVED 670,000 SERIOUS INJURIES PREVENTED 1,000,000 CHILDREN PROTECTED 10,000,000 CHILDREN WITH ROAD SAFETY EDUCATION

17. THANK YOU greig.craft @ aipf-vietnam.org Asia Injury Prevention Foundation A member of the Make Roads Safe Campaign, Safe Kids Worldwide network, and founder of the Vietnam Helmet Wearing Coalition