1. PROJECT OF CONSUMER AWARENESS
OBJECTIVES
1) It seeks information about consumer awareness regarding different products .
2) It gets information about demerits or defects of products from consumers and suggests remedial measures .
3) It makes popular the positive points of the
products.
4) It prepares wide market for the product .

2. QUESTIONNAIRE General Information
The following questionnaire has been prepared for a consumer awareness project.
General Information
Name ………………………………………. Age ……….
Sex Male …… Female………
Residential address …………………………………………
……………………………………………………………………
Marital status Married …… Unmarried …….
Number of members of the family ………………………. …

3. Average monthly incomes (in rupees)
Up to Rs 5000
Between Rs ,000
Between Rs 10,
Above Rs 20,000

4. Product Information 1 ) Which of our products do you like most ?
Soap Shaving cream Powder
2) You like soap most because
i) It is easily available
ii ) It is used by your friends
iii ) Its price is reasonable

5. 3) On which ground don you like soap most ?
i) colour Yes No
ii ) packing Yes No
iii )fragrance Yes No
iv ) weight yes No
4 ) Do you think our soap contains adequate amount of
soda ?
yes No Not known
5)Do you know that our soap fights germs better ?
Yes No Not know

6. 8) Do you know that our soap removes obstinate spots ?
6 ) Does it keep clothes safe?
Yes No Not known
7) Do you Know that our soap is available in different weights?
Yes No Not known
8) Do you know that our soap removes obstinate spots ?
yes No Not known
9) Do you think that our soap is costly ?
Yes No Not known
10 ) Do you think our company should manufacture new soap ?
yes No Not known
11 ) Do you think our soap needs improvement ?
Yes No Not known

7. Consumer Awareness 16 ) Are you aware of consumer courts?
12 ) Do you examine goods before you buy them?
Yes No
13) Did you ever feel our product sub-standard or defective?
Yes No
14 ) If defective, did you make complaints?
Yes No
15 ) Did you ever file a case in consumer courts ?
Yes No
16 ) Are you aware of consumer courts?
Yes No

8. SUMMARISED PRESENTATION OF INFORMATION AVAILABLE THROUGH QUESTIONNAIRE
Total number of household visited
Number of questionnaire used
Sex Information---
Male
Female
Marital Status---
Married
Unmarried
Number of members in the family
Families having 1-4 members
Families having 5-7 members
Families having 8 or more member members

9. Average monthly incomes of families
Families having income up to Rs .5000
Families having income between Rs ,000
Families having income between Rs .10, ,000
Families having income above Rs .20,000
Preference of our product among families
Percentage of information prefering shaving cream
Percentage of information prefering Soap
Percentage of information prefering powder

10. Special features --- Description --- Answer Yes No Not Known
1 .Soap is easily available to us % %
2. Soap is used by friend ……… ……….
3. Soap is reasonably priced ……… ……….
4. Soap has good fragrance ……… ……….
5.Soap has good colour ……… ………..
6.Its packing is good ……… …………
Description ---
Answer
Yes No Not Known
It cleans clothes well % % %
It gives clothes fragrance ……… ……… ……………
It keeps clothes safe ……… ……… …………….
It contains less amount
Of soda ………. ……… …………
Improvement required ……… ……… …………..