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Staying Relevant to the Chinese Rich List ELIZABETH HARRINGTON Hurun Report North America Publisher-At-Large 2013
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US$bn Globally 4500 pax 63yrs US$bn China 750 pax 53yrs US$ Millionaire 2.8m pax 39yrs Size of Market Globally 1453 US$ Billionaires China 251 US$ Billionaires ‘Known’ Wealth ‘Hidden’ Wealth Globally 3000 US$ Billionaires China 500 US$ Billionaires THIS IS WHERE WE ARE TODAY China World Number One for Self-Made Millionaires ! Source: Hurun Research 2013
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GENERAL DEMOGRAPHICS OF A RICH LISTER 53 years of age; wife, 50; child, 24 IPO 2007 Starting to cash out 2010 Born 1960 Set up main business 1997 Go Global 2016 Hand over biz to next generation 2030 First Break 1993 Source: Hurun Research 2013
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WHERE THE RICHEST 1000 LIVE 1 Beijing 2 Shanghai 3Shenzhen 4Hangzhou 5Guangzhou 6Suzhou 7HK 7 Chengdu 9Nanjing 10Ningbo 123 indiv. 80 74 52 39 29 22 21 19 Source: Hurun Research 2012 East China43% North China24% South China17% Others16% 1 st tier41% 2 nd tier33% 3 rd / 4 th tier26%
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TOP THREE CHINESE Zong Qinghou 67 years WAHAHA Children’s drinks US$12.6 billion Robin Li Yanhong 44 years BAIDU Internet search US$8 billion Wang Jianlin 58 years WANDA Property US$10.3 billion Source: Hurun Research 2012
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NO 3 Zhang Yin 55 years NINE DRAGONS Wealth: US$4.6 billion NO 2 Wu Yajun 48 years LONGFOR Wealth: US$4.8 billion NO 1 Chen Lihua 71 years FU WAH Wealth: US$6.1 billion TOP THREE SELF-MADE WOMEN IN WORLD 11 of 20 Richest Self-Made Women in World are Chinese
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WHERE THE GLOBAL BILLIONAIRES LIVE Source: Hurun Research 2013 Country No. Of Billionaires 1USA409 2China317 3Russia88 4Germany61 5UK56 6India53 7Switzerland41 8Brazil33 City No. Of Billionaires 1Moscow76 2New York70 3Hong Kong54 4Beijing41 5London40 6Istanbul26 7=Mumbai24 7=Shanghai24 9Paris23 10=Shenzhen22 10=Taipei22 Chinese language critical influencer China is second after US for billionaires 5 of Top 10 cities in world today for billionaires are in Greater China
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TOP SPORTS What is your favourite sport? FOR MEN 1.Swimming 2.Golf 3.Mountain Walking FOR WOMEN 1. Yoga 2. Swimming 3.Golf Source: Hurun Research 2013 2.7 times exercise a week
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TOP TRAVEL DESTINATIONS Source: Hurun Research 2013 9 Days on the Road a Month 2 to 3 trips overseas a year 1France 2U.S.A. 3 ↑Singapore 4 ↑Switzerland 5 ↑UK 6 ↑Italy 7 ↓Australia 8 ↓Dubai 9 ↑Germany 10 ↓Maldives
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BEST BRAND FOR GIFTING BY MEN 2013 Source: Hurun Research 2013 1 Louis Vuitton13.9% France 2 Apple8.9 US 3 Hermès7.2 France 4 Chanel6.7 France 5 Cartier5.6 France 6 Gucci5.0 Italy 7 Montblanc4.9 Germany 8 Dior3.9 France 9 Burberry3.3 UK 10 Château Lafite3.0 France
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CHOICE OF GIFTS For the Chinese super-rich, red wine is now the gift of choice Source: Hurun Research 2013 1 Red Wine33% 2Watches26% 3Electronics24% 4Smokes25% 5 Imported Spirits21% 6Art19% 7 Gift Coupons14% 8Fashion12%
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CHINESE ARE NOW THE BIGGEST LUXURY CONSUMER IN WORLD 1.Chinese 24% 2.Russians16% 3.Japanese 4% Source: Global Blue Research 2013 Chinese spending grew 57%, 59%, 81% over last three years Average tax free shop Euro 875 in 2012 Source: Global Blue Research 2013
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TOP EDUCATION DESTINATIONS 80% want to send their child to study overseas THE BIG TWO 1.US43% 2.UK34% NEXT COMES 3.Canada17% THE FASTEST GROWER 4.Switzerland 8% AND THE REST 5.Australia 7% 6.Germany 6% 7.France 5% 8.Singapore 4% Source: Hurun Research 2013 Drives luxury travel, overseas property purchases and emigration 4 out of 5 millionaires consider educating their kids overseas
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COLLECTING What do you like collecting? 1.Watches20% 2.Classical Art 19% 3.Drinks17% 4.Jade 12% 5.Porcelain10% 6.Contemporary Art 8% 7.Trophy Properties 6% 8.Cars 4% Source: Hurun Research 2013 70% are collectors Collectors only for 6 years
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What is your preferred private bank? DOMESTIC 1. China Merchants Bank 2. ICBC 3. Bank of China INTERNATIONAL 1. UBS Source: Hurun Research 2013 H TOP PRIVATE BANKS or WHERE TO FIND THEM?
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TOP EMIGRATION DESTINATIONS Source: Hurun Research 2012 1.US 2.Canada 3.Australia 4.Singapore 60% emigrating !
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Overseas Investment 1
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Overseas Investment 2
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Overseas Investment 3
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Residential Real Estate Buying Behavior in the US Source: E. Harrington Global 2013 Market Size - Chinese are the second largest international buying group in the US - 11% of international buyers - $8 Billion in sales in 2012 - New York is the number 1 destination
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Reasons for Buying Residential Real Estate in the US Source: E. Harrington Global 2013 - Children studying in US high schools or colleges -Investment - Diversify assets - Government limits on real estate purchases in China - Volatile Chinese stock market - Get funds out of China - Low real estate prices in the US - Weak US Dollar and low interest rates
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What Do Chinese Buy in the US ? Source: E. Harrington Global 2013 Segments - Students: Apartments or single family homes near good schools - Business Executives working in the US : Investment properties near work and good schools - High Net Worth Individuals : Second homes in prestigious areas - Luxury apartments: Central Park, Trump Tower, Time Warner Center - Single family homes : Sands Point, Long Island - Great Gatsby country
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Chinese Buyers Live In Chinese Neighborhoods or Any Neighborhood? Source: E. Harrington Global 2013 Segments - Investors "cluster" in areas recommended by peers - English speakers buy in prestigious mainstream neighborhoods with good schools to get a true American experience - Non-English speakers buy in Chinese neighborhoods for support from family and with language
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Factors In Selecting Properties Source: E. Harrington Global 2013 - Good schools nearby - Investment value - Prestigious area, including coastal areas - Feng shui - EB5 visa opportunities
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How do Chinese Investors Finance Purchases? Source: E. Harrington Global 2013 - 70% pay cash - Use of mortgages with 40% down is increasing - Low US interest rates - Leverage allows additional investments - Interest rates and return on investments is higher in China
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Sources of Information About Real Estate Source: E. Harrington Global 2013 Recommendation of trusted advisor - Business or social peer - Family - Business service providers: bankers, lawyers, consultants Sources of trusted relationships in New York - C100 - Asia Society - China Center - Invest Hong Kong - Christies Asia Art Week - Hurun Report -- China Rich List and Entrepreneurs Awards
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Chinese Buyers Want From a Real Estate Agent Source: E. Harrington Global 2013 - Trust - Discretion - Expert advice on all issues - schools, financing, legal matters, lifestyle - Outstanding, efficient service - Strong negotiating skills - Concierge services : Rental for investment properties Maintenance for second homes Benefits -- Referrals to peers and family One successful deal = Ten new deals Christies: Experience the Art of Living
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Hurun Report – Nobody Knows China's Rich Better
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Shanghai 19 July 2013 HURUN REPORT WINE DINNER With charity auction, to raise USD 200,000
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SUPER CAR CARNIVAL Super Car Carnival July 2013, Shanghai 500 Self-driven Super cars, No.1 in world
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MOST RESPECTED ENTREPRENEUR OF THE YEAR Rich List Dinner 25 October 2013, Beijing Presenting Man of the Year to Zong Qinghou Presenting Man of the Year to Yu Minhong
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POLO Polo Gold Cup 26 Oct, Beijing
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HURUN REPORT WINNING TEAM
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Thank You
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Rare 150' Malibu Beach Lot Christies International Real Estate Hyland & Hilton
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