1. Global Anti Counterfeit Packaging market for Food and Pharmaceuticals- Technologies & Global Markets (2009 to 2014) Markets & Markets – Analyst Briefing Research Analyst : Kunal Bhardwaj Moderator: Manisha Shenoy

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3. Agenda for the briefing Introducing the subject Overview of the market Market trends- Opportunities, Growth factors Application of anti counterfeit - Market prospective Competitive scenario

4. A Glimpse of Anti counterfeit packaging Evolution

5. Authentication Technology Market Application Market Track and Trace Key Market Restraints Unique RFID attribute High expense in implementation Barcode is losing out to RFID market Tracking products in the supply chain Increasing awareness Counterfeiting in food and pharma Tracks packaging until tampered Low price Application in alternate anticounterfeiting technology Can be duplicated Incapable of tracking and tracing in supply chain Better alternatives available Low level security High profit margin with wider application Expense associated with high end technology Increasing focus on R&D New technology threatens existing technology Competition boosting development Counterfeit in pharma supply chain Duplicity of food and beverages Global recession Cost factor Anti-counterfeit Market Top Anti-Counterfeiting Security Systems Key Market Drivers Market Trends

6. Global Anti Counterfeit Packaging Market Authentication Technology Market Track & Trace Technology Market Food Holograms Inks and dyes Watermarks Others Pharmaceuticals Market Revenues (Ascending) Comprehensive Market Segmentation Anti Counterfeit Applications Market Taggants RFID Barcodes

7. Market Dynamics MarketDrivers Growing demand for secured packaging FDA initiative Intelligent counterfeiting and increasing cases of counterfeit High investment limiting adoption of anti counterfeit technologies Opportunities Drivers & Restraints Track & trace technologies promising growth Lifestyle drugs offering significant growth potential Upcoming Asian market Recognition of anti counterfeit benefits among manufacturing companies, regulatory bodies and technology providers

8. Geography AAGR 6.3% 46.4 AAGR 6.3%

9. Inks & Dyes Low Entry Barriers Low Competition High Competition High Entry Barriers Competitive Prices High Break Even Point Less Demand Monopoly/ Less Risk Watermarks Bar Codes Taggants RFID Holograms Comparative Analysis

10. Investment Opportunities High Low Market Growth Rate Relative Market Share RFID Holograms Watermarks Barcodes Taggants Inks and Dyes Lucrative market Upcoming potential markets

11. Market Revenues by Technology

12. Level of counterfeiting Anti counterfeiting measures Internet Pharmacies Retail stores Packaged Dairy products Baby Food Convenience Food High Packaged Meat products Packaged Bakery items Packaged Sea Food products Confectionary Application Market Point of sale Low

13. Market Revenues by Application CAGR 8.6% 46.4 79.3

14. Competitive Landscape MAJOR MARKET PLAYERS Alien Technology, Cfc International, Inc, Data system international, Datamax, Digimarc Corp, Everest Holovisions,, InkSure Technologies Inc., Intermec Technologies, International Ink Company, Nova Vision, Sun Chemical, Unibar Inc. MAJOR FOCUSED SEGMENTS Integration of more than one technology for multi level security, indicated by the recent trend of integration of taggants, security inks and RFIDs MAJOR MARKET STRATEGIES Agreements & Collaborations, New Product/Service Launch

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