1. Marjo Mäenpää Management Strategies in Creative Processes professor of media management University of Art and Design, Pori School of Art and Media

2. 1 2 3 Normative Creativity Exploratory Serendipitous

3. 1 2 3 Fuzzy processes Management Agile management Fragile recourses

4. Mihaly Csikszentmihalyi Flow Clear goals Concentrating and focusing A loss of feeling of self-consciousness Distorted sense of time Balance between ability level and challenge A sense of personal control over the task Rewarding activity

5. Explicit Knowledge Knowledge Management Tacit Knowledge Know-what or why vs. Know-how

7. IDEA experts evaluation brand & mission economic evaluation analysis of the market author

8. IDEA experts evaluation brand & mission economic evaluation analysis of the market DECISION author

9. IDEA experts evaluation brand & mission economic evaluation analysis of the market DECISION translator graphic designer editor libraries fairs wholesale marketing sale web bookstores author

10. IDEA experts evaluation brand & mission economic evaluation analysis of the market DECISSION translator graphic designer editor libraries fairs wholesale marketing sale web bookstores author audience

12. IDEA experts evaluation brand & mission economic evaluation analysis of the market DECISION translator graphic designer editor libraries fairs wholesale marketing sale web bookstores author fragile process tacit knowledge fuzzy process agile management explicit knowledge

13. IDEA experts evaluation brand & mission economic evaluation analysis of the market DECISION translator graphic designer editor libraries fairs wholesale marketing sale web bookstores author fragile process Tacit knowledge fuzzy process agile management serendipitous normative exploratory

14. 12345 6 Clearly defined process Outcomes known Creativity Strategy Processes Outcomes Project Management

15. 12345 6 Creative Projects Fuzzy Processes Partly defined Several possible outcomes, sub projects, spin offs user contexts technologies interactions

16. 12 345 6 Problem Solving in Creative Process Problem, Challenge, Opportunity, Outlining Facts Real problem to be solved Ideas Solution 7 Acceptance Implementation

17. ConceptDemo Creative process Learning tasks Fuzzy team roles Undefined processes Innovative outcomes, continuity = problem Study Projects Products Services Brands EducationSociety Experi- menting Understanding Creative process & society & enterprises