1. Xbox Ad Specs ItemLocationSizeFormatMax File SizeAdditional info Games, Music & Kinect Sub-Hub Static Banner: Tile that appears on the dashboard Xbox Live263 x 197.jpg4 x 3 aspect ratio Home, TV & Movies, Apps, Sports Sub-Hub Static Banner: Tile that appears on the dashboard Xbox Live174 x 130.jpg 4 x 3 aspect ratio Streaming video: Full screen video Xbox LiveHD 1280 x 720.wmv250MB Frame rate 29.97, BR 1300-2500Kbps, PBR - 6000 Kbps, Two pass encode Audio: 192Kbps, 48 Khz Stereo, WMA Pro Bitrate: 192 Khz Sample rate: 46Khz Gamer picsXbox Live64 x 64.png25KMin 1. Max 8. ThemeXbox Live1280 x 720.psdN/A No change in specs; looking into any design best practice documentation Marketplace BackgroundXbox Live1920 x 1080.psdN/AStatic. Not-clickable Key ArtXbox Live 584 x 800 and 800 x 800.png or.jpg (depending on use) N/AStatic. Not-clickable. Download bannerXbox Live420 x 95.pngN/AStatic. Not-clickable Games Marketplace Downloadable Video Xbox LiveN/A.wmvN/A Digital RAW AVI or uncompressed WMV. Contact your MSS for Details BDE assetsXbox Live Layered PSD Contact your MSS for Details Multi-Bit-Rate Streaming Video (high-res) Xbox Live High Res Digital Video Contact your MSS for Details Branded Destination ExperienceXbox Live See additional info column Brand guidelines High res logos and campaign imagery Video assets - wmv. Illustrations/Logos/PhotosXbox Live1280 x 720 Layered files; Illustrator CS3,.EPS, PSD Vector logos Fonts: PC, OpenType Font.OTF,.PFM Brand Guidelines: PDF, PPT,.DOC,.PSD Copy: BDE Messaging, Sell text for themes and gamer pics (if applicable)

2. Introducing new ad sizes The dash is transitioning to new template layouts with two new ad sizes for static banners. Ad sizes remain 4x3 aspect ratio. The Fall Release will introduce two new ad sizes Home TV & Movies Apps Sports Sub-Hub Games Music Kinect Sub-Hub 174 x 130263 x 197

3. Designing for the Xbox LIVE environment Keep it Simple Viewers don’t read TV Screens. Keep text short and to a minimum. Keep it big Small graphics and thin lines below 2px in thickness don’t render well on TVs. Best to avoid them. Design from a distance Remember viewers are not seeing the screen up close, so content needs to be larger and clear enough to be viewed from 6-8 ft away with no eye strain. Easy Navigation The navigation of your design should be simple and intuitive. Remember that users are navigating your BDE with a controller that has movements that are limited to left, right, up and down as well as the “X, Y, A, B” buttons. Aspect Ratio All BDEs should be optimally designed to work within a 16:9 aspect ratio. Pixel aspect ratio: Square Resolution: 1280 x 720px (720p) Safe Area: 816 x 612px Keep all content within the safe viewing area. Background imagery will always be subject to cropping on the Standard Definition (SD) television. Colours on TV TV safe colours must be used to avoid visual disturbances. Avoid saturated colours in areas of small detail. Preview colours for TV using Photoshop’s built-in NTSC filter. Images or layers must first be rasterised to apply this filter. Maximum White: RGB 235, 235, 235 or Hex #ebebeb Maximum Black: RGB 15, 15, 15 or Hex #0f0f0f No colours can be above this white threshold or below this black threshold. Fonts The recommended minimum font size for use in your BDE and banner ad is 18 point. All text should be legible from a comfortable viewing distance approximately 6 – 8 ft. away.