1. Through research, technology, and education, the International Society of Arboriculture promotes the professional practice of arboriculture and fosters a greater worldwide awareness of the benefits of trees. MAKING THE WORLD A BETTER PLACE …ONE TREE AT A TIME

2. The ISA Ten Minute Update Thank You

3. The ISA Ten Minute Update Arborists Researchers Healthier Trees OUR ORIGINAL INTENT IN 1924

4. The ISA Ten Minute Update EQUIPMENT MANUFACTURES TREE CLIMBING ARBORISTS Competition ITCC Trade Show BUILDING BRIDGES WITHIN THE PROFESSION New Equipment & Techniques

5. The ISA Ten Minute Update Evolution of the Profession

6. The ISA Ten Minute Update Arborists (still) aren’t the only ones who make decisions about caring for trees Tapping into other professional domains is an essential part of what will make us relevant over the long-term We need to build bridges to other decision makers WHAT HAVE WE LEARNED SINCE 1924?

7. The ISA Ten Minute Update BUILDING BRIDGES OUTSIDE THE PROFESSION ARBORICULTURE Workshop Content Workshop Content LANDSCAPE ARCHITECTS Common Language & Communication

8. The ISA Ten Minute Update Landscape Architects Arborists Healthier trees that live and serve the community longer

9. The ISA Ten Minute Update ISA is committed to long-term support for the important work of the TREE Fund THE IMPORTANCE OF THE TREE FUND TO OUR MISSION General ContributionSafe Arborist Techniques Fund Building Bridges Fund Supports research on working conditions and safety for field workers 2% of membership dues each year are directed to the TREE Fund Annual contribution of approximately $50,000

10. The ISA Ten Minute Update NEW ISA PUBLICATIONS

11. The ISA Ten Minute Update NEW EDUCATIONAL TOOLS ISA Online Learning Center Offers on-demand learning units in a growing library of subject areas ArborPod Podcast Series Detective Dendro® ArborViews Science of Arboriculture Climbing & Rigging

12. The ISA Ten Minute Update ISA Chapters & Associate Organizations Green Industry & Government Agencies

13. The ISA Ten Minute Update PUTTING THE “I” IN ISA ISA’s Global Presence ISA Annual Conference and International Tree Climbing Championship Tampa, Florida, US March 21-22, 2015 ISA Annual International Conference and Trade Show Orlando, Florida, US August 8-12, 2015 37 Chapters 4 Professional Affiliations 15 Associated Organizations In total ISA supports members in over 50 countries around the world with nearly 22,000 ISA members and 30,000 ISA Certified Arborists International Events

14. The ISA Ten Minute Update ISA Certified Arborist Program as of 07/25/2014 28, 5496521,92493053 446

15. The ISA Ten Minute Update ISA Tree Risk Assessment Qualification Launched April 2013 – Over 2,500 Arborists Train the Trainer program launched to support the selection and training of skilled educators NEW PROGRAMS TO SUPORT NEW NEEDS

16. The ISA Ten Minute Update DOMAIN199120012011NEW DOMAIN NAME Nutrition and Fertilization7.50%5.50%Combined into Soil Management Installation and Establishment8.50%9.00% Installation & Establishment Tree Biology13.50%13.00%12.00%Tree Biology Tree, Soil, Water Relations9.00%6.50%9.00%Soil Management Safe Work Practices11.00%9.50%9.00%Identification & Selection Pruning8.00%11.50%12.00%Safe Work Practices Diagnosis & Treatment14.50%12.00%13.00%Pruning Cabling, Bracing, and L.P.16.50%11.00%9.00%Diagnosis & Treatment Trees, People, & Ecology5.00%4.50%Combined into T.P. & T.R.M. Construction Preservation*6.50%3.00%8.00%Urban Forestry Tree Risk Assessment**7.00%9.00%Tree Protection 7.50%10.00%Tree Risk Management 100%

17. The ISA Ten Minute Update Students join ISA for free when they join their local chapter! THE FUTURE OF ARBORICULTURE

18. The ISA Ten Minute Update 2015 International Tree Climbing Championship World Championship Tampa, Florida, US Rowlett Park March 21-22, 2015

19. The ISA Ten Minute Update JOIN US! Orlando, Florida August 2-6, 2015

20. The ISA Ten Minute Update At ISA, we believe that trees and the urban forest contribute to a higher quality of life. We believe that by helping our members become more knowledgeable about tree care that they will improve the health of our trees and the urban forest, which improves the quality of life in communities around the world. Together we are making the world a better place, one tree at a time. OUR INSPIRATION

21. The ISA Ten Minute Update To members and attendees from around the world Thank you for creating the opportunity to come together to share our knowledge and our friendship to improve arboriculture worldwide!

22. The ISA Ten Minute Update