1. B USINESS SAYINGS Essentials 1 Grenoble Ecole de Management / December 1st, 2009

2. PLANS ARE UNIMPORTANT. PLANNING IS ESSENTIAL. DWIGHT EISENHOWER PRESIDENT

3. IN THE BUSINESS WORLD, THE REARVIEW MIRROR IS ALWAYS CLEARER THAN THE WINDSHIELD. WARREN BUFFET

4. ONLY INVEST IN BUSINESS YOU UNDERSTAND. WARREN BUFFET More Warren Buffet’s quotes on: http://www.brainyquote.com/quotes/authors/w/warren_buffett.html

5. Intellect has a keen eye for method and technique, But is blind to aim and value. Albert Einstein

6. RISK COMES FROM NOT KNOWING WHAT YOU'RE DOING. WARREN BUFFET More Warren Buffet’s quotes on: http://www.brainyquote.com/quotes/authors/w/warren_buffett.html

7. Content: BP communication is not Sales forecast Thesis Grenoble Ecole de Management / December 1st, 2009 7

8. THINK JOHN WATSON, IBM’S PRESIDENT

9. Grenoble Ecole de Management / December 1st, 2009 9 Usual Pitfalls: “first three cases”

10. I THINK THERE IS A WORLD MARKET FOR MAYBE FIVE COMPUTERS JOHN WATSON, IBM’S PRESIDENT, 1943

11. THE MORE MATURE A BUSINESS IS, THE MORE WE RELY ON NUMBERS. FOR NEWER BUSINESSES, THE NUMBERS MATTER LESS AND THE WORDS MATTER MORE. INVESTMENT BANKER

12. Day 2: Stakeholders expectations Health industries specifics Grenoble Ecole de Management / December 1st, 2009 12

13. WRITING A BUSINESS PLAN FORCES YOU INTO DISCIPLINED THINKING IF YOU DO AN INTELLECTUALLY HONEST JOB. AN IDEA MAY SOUND GREAT IN YOUR MIND, BUT WHEN YOU PUT DOWN THE DETAILS AND NUMBERS IT MAY FALL APART. VC

14. Health Industries specifics Grenoble Ecole de Management / December 1st, 2009 14

15. THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE LOTS OF IDEAS L. PAULING CHEMIST Note: I would be cautious in playing the numbers game with investors

16. IF YOU DON’T KNOW WHAT THE CUSTOMER BENEFIT IS THE WHOLE THING IS A WASTE OF TIME BRANCO WEISS ENTREPRENEUR

17. IF THERE IS NO COMPETITION, THERE IS PROBABLY NO MARKET B. WOOD

18. IT IS EASY TO FORECAST NUMBERS WITH TODAY’S SOFTWARE. SHOW ME THE BUSINESS MODEL AND YOUR ASSUMPTIONS. INVESTMENT BANKER

19. IF YOU CAN’T SAY IT CLEARLY AND SIMPLY KEEP QUIET AND KEEP WORKING ON IT TILL YOU CAN KARL POPPER PHILOSOPHER

20. Charts Make extensive use of bar charts and pie charts to illustrate the numbers. Grenoble Ecole de Management / December 1st, 2009 20

21. CE QUI SE CONCOIT BIEN S’ENONCE CLAIREMENT ET LES MOTS POUR LE DIRE VIENNENT AISEMENT NICOLAS BOILEAU-DESPRÉAUX

22. If you can’t explain simply, you don’t understand Albert Einstein

23. Simplicity is the ultimate sophistication Leonardo DA Vinci

24. Insecure managers create complexity Jack Welsch

25. The first question is « why do it at all » Peter drucker

26. CE QUI SE CONCOIT BIEN S’ENONCE CLAIREMENT ET LES MOTS POUR LE DIRE VIENNENT AISEMENT NICOLAS BOILEAU-DESPRÉAUX

27. CE QUI SE CONCOIT BIEN S’ENONCE CLAIREMENT ET LES MOTS POUR LE DIRE VIENNENT AISEMENT NICOLAS BOILEAU-DESPRÉAUX

28. CE QUI SE CONCOIT BIEN S’ENONCE CLAIREMENT ET LES MOTS POUR LE DIRE VIENNENT AISEMENT NICOLAS BOILEAU-DESPRÉAUX

29. THE SEEDS OF EVERY COMPANY’S DEMISE ARE CONTAINED IN ITS BUSINESS PLAN F ADLER

30. Grenoble Ecole de Management / December 1st, 2009 30