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Published byBryanna Kaley Modified over 9 years ago
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT Information Structure Challenge Focusing on the user experience
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT The challenges Amount of information Tendency to report our own vision Do you know your users?
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT The IS Case
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT The numbers 37% leave within 10 sec 51% leave within 30 sec
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT The numbers 65% of visitors leave before seeing 3 pages
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT The results Low number of visitors Almost no returning visitors High level of insatisfaction
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT Why? Importance of words Organisation of information Application Types of Accommodation Accommodation Rates Practical Information Accommodation Tips Change of accommodation Terms and Conditions Long-term/short-term accommodation Contact
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT Silo thinking Old site Basic info on the residence hall Price of the rent Location Termination notice When to pay the rent What’s included New site
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT ECTS context Decentralized data Users without any cultural references How to organise information?
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT Where does it belong? Communication University of Ottawa Faculty of Arts University of Malaga Faculty of Sciences University of Montreal Faculty of Arts and Sciences UCLA Faculty of Social Sciences University of Aarhus Faculty of Humanities
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT Focus on the user 1)Interest Heard of, stereotypes, personal motivations 2)Technical aspect Can I get credit transfer? 3)Appreciation factors What about the city? Perception of the university My personal comfort
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT How to? Design – Attract them Usability – Give them information Content – Retain them Statistics – Adjust if needed
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT Central point of service Simplify the process Reassure Give Flexibility
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Marc-Olivier Bergeron A A R H U S U N I V E R S I T E T INTERNATIONALT SEKRETARIAT
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