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PewInternet.org Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum – Cannon Caucus Room February 22, 2013 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: @Lrainie
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Internet users – 85% of adults December 2012
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Broadband at home – 68% of adults December 2012
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Cell phones - 89% of adults January 2013
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Smartphones - 47% of adults December 2012
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Mobile internet access and its special role for some
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Access internet via phone % of cell owners September 2012
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Mobile factoids 2-4% of poorer internet users ONLY access internet wirelessly 17% of cell owners of all classes do most of their online browsing on their phones Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.
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Cell phones and internet access % of “cell internet” users and their main access
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Insights about online job searches by household income
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Online job searches May 2011 survey
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How people seek help on jobs and finances April 2009 Poor are the least likely to say they access any common resources – 22% vs.15% of better off $75K and above -53% internet -49% newspaper, mags, books -46% TV, radio -37% financial professional -33% friends/family -4% “other” $30K and above -46% newspaper, mags, books -42% friends/family -40% TV, radio -27% internet -15% financial professional -7% “other”
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Job resources at libraries Poorer people are more likely than the better off to say job resources at libraries are “very important” (75% vs. 57%) Among library computer users, poorer people are twice as likely as the better off to use library technology for job-search and applications (46% vs. 18%)
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Other devices
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Desktop or laptop - 78% of adults December 2012
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Tablet- 31% of adults January 2013
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Internet activities
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Email – 76% of adults December 2012
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Search engines % of internet users in February 2012
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Health information in past 12 months % of internet users in September 2012
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Use social networking sites – 54% of adults December 2012
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Cell phone activities
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Mobile pix % of cell owners September 2012
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Texting % of cell owners September 2012
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Use email via phone % of cell owners September 2012
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Use social networking site on phone % of cell users in April 2012
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Get news on phone % of cell users in April 2012
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Do banking on phone % of cell users in September 2012
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Get health information on phone % of cell users in April 2012
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Visit govt. website on phone % of cell users in April 2012
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Other social media
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Social media – Twitter % of internet users in January 2013
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Social media – LinkedIn % of internet users August 2012
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Social media – Pinterest % of internet users December 2012
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Social media – Instagram % of internet users December 2012
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Social media – Tumblr % of internet users December 2012
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Thank you!
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