1. Libraries Building Communities Reports Communication Strategy - what’s happening, when and how - December 2004 – June 2005

2. Report Formats 1,000 hard copies of the Executive Summary 500 hard copies of the four reports Available on the Internet

3. Target Audiences Local, State and Federal Government Victorian non-government community support agencies Public library users and non-users National and international public library industry Victorian public library network

4. Communication Strategy Objectives All target audiences aware of the research and findings in general Selected audiences (eg: DVC) keenly engaged by the LBC reports Public library staff has a detailed understanding of the reports Public library staff given guidance on how to use the findings for advocacy purposes Consensus amongst public library managers about where to from here with LBC

5. Key Communication Strategies Distribution of the LBC Executive Summary and Reports Presentations, workshops and briefings Launch event Media campaign

6. Communication to: Victorian public library network Distribution of draft reports to service managers (Oct 04) Comprehensive briefing to service managers (Dec 04) Distribution of published reports and LBC ppt to all service managers (early Feb 05) Invitation to LBC reports launch event (mid Feb 05) LBC Roadshow to public library staff across Victoria (Mar/Apr 05)

7. Communication to: Local, State and Federal Government Executive Summary sent to all Local Govt CEO’s, key State Govt bureaucrats / Agency heads, State MP’s, Vic Federal MP’s, Federal Leaders, relevant Federal Ministers / Shadow Ministers (Mar 05) Reports sent to Ministers Broad, Delahunty and Thwaites and their Department heads (Mar 05) Official launch of LBC Reports + media campaign (general and specialist) (early Mar 05)

8. Communication to: Local, State and Federal Government One-on-one briefings with selected bureaucrats, advisors and MP’s (Mar/Apr/May 05) Presentation to Ministerial Advisory Council on Public Libraries (tbc with LGV) Presentations at/to key Local Govt forums, eg: LGPro induction for new Councillors, MAV CEO’s forum, Library Boards (ongoing) Public Libraries newsletter to Local Govt CEO’s, Mayors and State MP’s (Feb 05)

9. Communication to: Victorian non-government community support agencies Eg: Brotherhood of St Laurence, Jesuit Social Services, Melbourne City Mission Official launch of LBC Reports + media campaign (Mar 05) Presentations as requested (ongoing)

10. Communication to: Public library users and non-users Media campaign (Mar 05) Presentations to groups as requested, eg: Friends of Libraries

11. Communication to: National and international public library industry Executive Summary sent to NLA Director-General, State Librarians and PLU equivalent in each State/Territory, ALIA Executive Director and Board, Public Libraries Australia, equivalent of Viclink President in each State Items/articles in ALN, inCite, APLIS and ALJ Presentations at conferences and forums