1. Studying communication Applying for 2016 Presenter: Dr Jenny Robinson Bcomm(PR) Program Manager

2. Communication involves Academic study Creative practice and production Critical reflection Professional and industry knowledge Access to world class facilities Working with students from other disciplines

3. Focus on copywriting or art direction Program ranked number 5 in the world and number 1 in Australia One of the few creative advertising degrees which teaches business strategy as well as creative Advertising

4. All forms of journalism are taught e.g. print, radio, TV, online Studio work and internships Journalism 2014 Walkley Young Australian Journalist of the Year Awards finalists: Ben Westacott & Alison Worrell Quill Awards for Excellence in Victorian Journalism 2014: Nick McKenzie & Michelle Ainsworth

5. Facilities for film, television, radio and online media production Learn the fundamentals of the production process including writing, scripting, shooting, sound and image recording, editing, producing, broadcasting, publishing and social media Media

6. Building relationships and communicating with the people/groups necessary for an organisation to function Campaigns, digital media management, and strategic communication is a strong focus in the program with Not for profit organisations, government and consumer clients In final year, undertake an internship at the company of your choice in Australia or overseas Public Relations

7. Program offered in Melbourne, Vietnam, Singapore, Indonesia Focus on journalism, media production, advertising and public relations Learn with students from other communication disciplines, then specialise in your area of interest Professional Communication Sonia Marinelli – Prof Comm working at channel 9 Ashley Davies Prof Comm 2013 Young Entrepreneur of the year

8. Communication degree structure Professional Communication, Journalism, Public Relations, Media, Advertising Professional strandContextual studiesSchool and University Electives Complete at least half your coursework in your specialised stream per semester over the 3 years (24cp per semester). Pick one of the following streams and complete four or five 12cp courses in the same one: -Asian Media and Culture -Cinema Studies -Politics, Economics and Communication -Literary studies - Approaches to Popular Culture Complete two to five 12cp electives from the other BComm, BA, or BDesign programs in the School of Media and Communication. Select up to two 12cp electives from across the university

9. Program structure

10. International activities Research project collaboration Student exchange Global teaching projects Work integrated learning and internship placements Study tours

11. Industry contacts/partners Mitchell & Partners Network Ten Limited The Nine Network Nulab Olympus Penguin Books Private Media Partners Professional Public Relations Canon The Edge Focus Paper Public Relations Institute of Australia (Victoria) RACV Radio Australia Radio 3AW San Pellegrino Society of Editors (Victoria) SunStudios Ted’s cameras Three RRR FM Zetta Florence The Age Artisan Metropolis Bookstore ATOM Australian Publishers Association AVA The Bundy Agency Goldstreet Studios Haystac The Herald and Weekly Times House Communications IMMEDIA Institute of Photographic Technology Irwin & McLaren Mecca Media, Entertainment & Arts Alliance

12. Graduates work globally Media Wall Street Journal The Age ABC International Vietnam News StarTV (HK) Network 10 Al Jazeera CNBC Asia : ABC Radio – JJJ Corporate Disney Apple Nokia Ericsson Edelman Mercedes Benz Australia/Pacific National Australia Bank ANZ QS * Morgan Stanley (NY) Exxon Lucas Films (Singapore) Not for profit World Vision United Nations Plan International Government Australian Department of Education & Early Childhood Development Melbourne Major Events Melbourne Water Department of Premier & Cabinet Transport Accident Commission Australian Embassy (Thailand) Cultural Institutions ACMI : Melbourne Film Festival : British Film Institute (BFI)

13. More information Program specific content www.rmit.edu.au/mediacommunication

14. Questions?