1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. El Fenómeno de la Nube Bernardo A. Huberman HP Labs

2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 La Evolución de los Datos y Servicios hacia la Nube The Internet2000s Client/Server1990s Mainframe1970-80s The Cloud, Social, Big Data & Mobile 2010s

3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Pervasive Connectivity Explosion of Information 400,710 ad requests 2000 lyrics played on Tunewiki 1,500 pings sent on PingMe 208,333 minutes Angry Birds played 23,148 apps downloaded 98,000 tweets Smart Device Expansion In 60 sec today 2013 30 Billion By 2020 40 Trillion GB … for 8 Billion 10 Million DATA (1) (2) (3) Devices Mobile Apps (4) (1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org Una explosión de conectividad Internet of Things Big Data and management challenge

4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Una Explosión de Datos 2020 44 ZB (figure exceeds prior forecasts by 9 ZBs) 2005 2010 2012 2015 8.5 ZB 2.8 ZB 1.2 ZB 0.1 ZB (1) (1) IDC "The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things" April 2014 Cambios tectónicos en la tecnologia El volumen de datos es demasiado grande para poder moverlo de un servidor a otro

5. Una generación tan masiva de contenido Requiere nuevas herramientas para poder navegar ese torrente de datos

6. Mainframe >_>_ >_>_ >_>_ The Mainframe era The PC era The Cloud era Multi-cloud Evolución hacia una Multiplicidad de Nubes

7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Problemas 1. Nuevos modelos económicos 2. Como navegar y utilizar el torrente de datos que la nube genera sobre su propio funcionamiento.

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Hybrid Clouds

9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Opciones para el Exceso de Consumo Permiten transitar desde la nube local a la publica

10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 El Problema de las Reservas A resource is to be used in period 2 if reserved in period 1, the user pays 1 if bought in period 2, the user pays C >1 each user “knows” the probability, p, that he will need the resource in the next period. Question: can we discover p from his choices?

11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Yes, one can design reservation contracts that are truth-telling. Or equivalently, option prices that reveal the likelihood that a burst will lead to flexing outside the private cloud. Bernardo A. Huberman, Fang Wu and Li Zhang, Netnomics Vol. 7. 27-37, (2005). US Patent No. 8,060,388 US Patent No. 8,060,388

12. Ejemplo

13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13

14. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14

15. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15

16. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16

17. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17

18. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. El Problema de la Atención Como prestar atención a lo que es relevante? E ignorar lo que no es importante? El dilema del centro versus la periferia.

19. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 Amazon Web Services Interfaces de Hoy

20. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 HP Cloud Services Interfaces de Hoy

21. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 HP Helion OpenStack Horizon Dashboard Interfaces de Hoy

22. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Rightscale Interfaces de Hoy

23. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Cisco Unified Computing System Interfaces de Hoy

24. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 HP Insight Cluster Management Utility Interfaces de Hoy

25. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 Algo Diferente

26. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 HP Labs Loom Helion management at scale

27. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Clevr: ascendiendo sobre el mar de datos Dos componentes del sistema: 1.Como decider que mostrar (k out of n items) 2.Como mostrarlo J. Hailpern and B.A. Huberman, Proceedings of the ACM SIGCHI Symposium on EICS (2013)

28. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28 Que mostrar The system has n different items But can only present up to k items at any given time The system is in a “state” given by a set of properties for each item (history, importance, etc) It is possible to compute an index to each item state. The top list has those items with the largest indices. Bernardo A. Huberman and Fang Wu, Advances in Complex Systems, Vol. 11,487-496 (2008)

29. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29 Como mostrarlo Clevr: a window into your data http://socialresearchers.hpl.hp.com/video/CLEVR_HP_JoshBernardo_720p.mp 4

30. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30 Mas datos http://www.hpl.hp.com/research/scl