1. THE IMPORTANCE OF BEING SUGAR SAVVY

2. Obesity Rates are Soaring in America Adult obesity has doubled since 1980 Since 1990 rates have jumped in every state in Nation 1990 2008 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

3. Obesity Prevalence by Race/Ethnicity 2004 Behavior Risk Factor Survey

4. Trend: Changes in Child Overweight c enter for eight & ealth h University of California, Berkeley

5. Diabetes Rates are Soaring too! 19942008 Percentage of Adults with Diagnosed Diabetes By State CDC National Surveillance Data

6. California - Percentage of Adults with Diagnosed Diabetes, 1994 - 2008 CDC National Surveillance Data

7. Soda is largest source of added sweeteners for children Soft Drinks 2000

8. Trend: Sweetened Drink Consumption (Jacobson, 2001) ml/day

9. Daily Calories increase with amount of soda consumed Harnack L., 1999 Soda consumption

10. For each additional serving of sweetened beverage consumed, the risk of overweight increased by 60% Ludwig, 2001

11. Shocking Sugar Facts Teens consume two cans of soda per day – about 750 cans per year 1/3 of our calorie intake comes from nutrient poor foods, such as snack foods, soda and sweetened beverages. Drinking one 20-ounce bottle of soda each day can result in gaining 25 extra pounds a year

12. We Want Bay Area Residents to … Rethink Your Drink!

13. Better options!

15. Soda Free Summer Strategies Soda Free Summer –A 10-week Bay Region campaign –Empowers young people and adults to reduce their consumption of sugar and begin by eliminating sodas –Utilizes a broad cross-section of county-wide partnerships and collaborations to communicate the soda free message

16. 2008 Campaign Evaluation Survey respondents (72 percent) found the Soda Free Summer brochure very useful 86 percent of survey respondents who recalled reading the brochure said they discussed the Soda Free Summer campaign with their family 47 percent of all respondents reported drinking less soda and 40 percent drinking more water 84 percent of the survey respondents who used the Soda Free Summer tracking calendar were soda free for most or all days Hispanic respondents reported drinking soda more frequently than other ethnic groups and over half (55 percent) said they recently decreased their soda intake

17. BE SUGAR SAVVY 4 STEP PRESENTATION We Are Eating too Much Sugar Re-think Your Drink Show Me the Sugar! Be Sugar Savvy