1. H EALTHY W ATERS, A P ROSPEROUS F UTURE Nicholas Parker Chair, Blue Economy Initiative Canadian Water Summit June 28, 2012 Calgary, Alberta 1

2. We need to radically rethink and change the way we approach water issues 2 BOTTOM LINE

3. It’s time to challenge the status quo:  What is the impact and opportunity of the looming global water scarcity?  How do we surface, understand and address the value of embedded water?  Is there a new water management paradigm emerging, such as where treatment is distributed and profitable?  What’s the best way to develop and deploy exportable excellence? 3 RETHINK

4. WHO WE ARE 4 Centre of Excellence for Canadian water research Leading financial institution and supporter of water issues globally Philanthropic leader in support of innovative water policy Partnership initiative :

5. Challenge to explain water scarcity here at home. Water issues go beyond Canada’s borders. Canada can be of global service. Opportunities  Bring innovative technologies to market  Enable smart decisions via information technology  Upgrade infrastructure, rethink future needs (low impact, efficient)  Enhance water productivity, close loop on industrial systems WHY – OUR OPPORTUNITIES 5

6. HOW – OUR PURPOSE Change the dialogue by building the economic case for sustainability and innovation Catalyze well-informed decisions, policies, practices & initiatives Capitalize on strengths & opportunities, inspiring local and national action 6

7. A. Convey Content (via feature reports) 1.Scoping info gaps in valuing water 2.Global scan, Canadian context 3.Investing in innovative water infrastructure 4.Virtual water approach 5.Accounting for water values B. Convene C. Catalyze HOW – OUR PATH 7

8. By Renzetti, Dupont & Wood Nov 2011 Two of Canada’s best environmental economists and an award-winning journalist revisited economist Andrew Muller’s 1985 analysis to articulate the value of water’s contribution to the Canadian economy. HOW – 1 ST FEATURE REPORT 8 Running through Our Fingers: How Canada fails to capture the value of its top asset

9.  Water contributes est $8-23B to Canada’s economy  Reality is we do not know. -Poor understanding of range of values provided by water -Inadequate reporting, lack info to make good decisions  Meanwhile, we are missing the bus. -Our competitors are improving their decision-making, and creating solutions to address the global water crisis 1 ST FEATURE REPORT – KEY POINTS 9

10. Global Context, Canada’s Role  Water fuels global economy, lifeblood of ecosystems  Growing gap between water supply & demand -1 billion people lack access to drinking water (UN 2012) -2.7 billion confront severe scarcity at least one mon/yr (Plos One) -40-50% higher global water demand by 2030 (McKinsey) -$35-$40 trillion needed for urgent water infra needs (Boston CG)  Canada must tap into its strengths/opportunities to take lead role in water stewardship and technology 2 ND IN S ERIES : W ORK IN P ROGRESS 10

11. Canada supports a prosperous future as a global leader in water stewardship VISION 11

12. COLLABORATIVE EFFORT 12 Cannot do it alone… Invitation to all those involved in pioneering a blue economy… we need to work to together and grasp the opportunities.

13. CONTACT INFO 13 www.blue-economy.ca General Inquiries: info@blue-economy.ca Lois Corbett, Manager lois.corbett@rogers.com Korice Moir, Coordinator korice@blue-economy.ca Twitter: @BlueEconomyca