2. Roadmap for Entrepreneurship - A Resource for FACS Teachers
2013 NC CTE Summer Conference
Guiding Experiential Experiences in Entrepreneurship Preparation
July, 25, 2013

3. Horace C. Robertson Horace.robertson@mindspring.com
1120 Balmoral Drive
Cary, NC 27511
919 –
Secretary-Treasurer for The Consortium For Entrepreneurship Education
Former Consultant for Marketing Education and
Regional Coordinator for CTE – NC DPI

4. Consortium for Entrepreneurship Education
National Organization bringing Educational Agencies and Leaders Together To Build the Field of Entrepreneurship Education

5. Consortium for Entrepreneurship Education Believes
All Career Clusters have entrepreneurial opportunities in the careers. It depends on how the person wants to work!
All Career Clusters have entrepreneurial opportunities in the careers. It depends on how the person wants to work!
Entrepreneurship is a great context for learning key academic skills and those being advanced by the Partnership for 21st Century Skills as essential for the future workforce.
People the world over are desiring a “good Job”! What that means is very different than it was years ago! People are focused on having a good job to help them achieve their goals and not so much focused on helping a business achieve objectives that they personally have not bought into.

6. Can entrepreneurship and innovation skills be taught?
No, but it can be learned!
©2011 Charter Partners Institute

7. Entrepreneurship and Innovation
Keys to Teaching
Entrepreneurship and Innovation
Student directed (student led, teacher as Guide)
Idea or problem
Team
Idea or issue student is passionate about
Push to innovate
Guide and reinforce through innovation process
Let rewards be internal because of the student’s passion for their entrepreneurial venture
© 2011 Charter Partners Institute

8. Lifelong Learning Model
Entrepreneurship
Lifelong
Learning
Model

9. The Changing State of the U. S. Economy
Unemployment in the United States is still at a 26-year high (7.6 % in June 2013), as businesses continue to seek to survive (24.5% for Teens)
(Creeping down from 9.9% in May 2010) (NC nearly 9%)
The majority of job losses have occurred in large companies, with the highest share among firms with 1000 or more employees
Individual entrepreneurs have been the fastest growing segment during the current recession
“Big Business” continues to be a problem in the US economy. Individual entrepreneurs are the growth opportunity in our economy.

10. The Changing State of the Economy
Small businesses are the foundation of the American economy. The Small Business Administration (SBA) currently reports that of the 27+ million businesses in America,
21+ million have no employees except the owner, and
another 4 million have 5 employees or fewer.
Micro-Enterprises are the heart of the US economy currently

11. The Changing State of the Economy
In 2008 (latest year of available census data) of all the business firms in the USA 48% of them have less than four workers, and
71% of all the business firms have fewer than 20 workers.
Just 5% have more than 50 employees
Just 2% of all business firms have over 100 employees.
Graduates will enter a small business, entrepreneurial economy.
Micro-Enterprises are the heart of the US economy currently

12. USA is Small Business Economy
75% of businesses have no employees
89% of US businesses have 5 or fewer employees - (25+ Million of the 27+ Million total business in the USA)
52% of small businesses are home based
In 2008 Small Business Tax Returns represented more than 93% of all business tax returns
Many entrepreneurs file business taxes as part of their personal taxes. (Sub-chapter S business)
Micro-Enterprises are the heart of the US economy currently

13. Small Businesses Throughout Our Economy
12.9 Million Small Businesses (72%) concentrated in:
Professional scientific, technical and management services
Finance
Insurance and Real Estate
Wholesale and Retail Trade
Construction
Other Services
Services sector is generally more localized and better suited for small business model
Micro-Enterprises are the heart of the US economy currently

14. “Democratic Entrepreneurship” -Central Competitive Advantage
“For the United States to survive and continue its economic and political leadership in the world, we must see entrepreneurship as our central competitive advantage. Nothing else can give us the necessary leverage to remain an economic superpower. “
Carl Schramm, Economist & Former President of the Kauffman Foundation, Kansas City

15. Partnership for 21st Century Life Skills
Leadership
Ethics
Accountability
Adaptability
Personal Productivity
Personal Responsibility
People Skills
Self Direction
Social Responsibility
(May also be known as Executive Function Skills)
(Developed wonderfully in Entrepreneurship development programs)

16. Life Skills
How do you see your FACS courses developing these Life Skills?
Nudge your neighbor
Pick one of the specific skills and talk with your neighbor about how it is developed in FACS.
Does/would your focus on Entrepreneurship help enhance acquisition of these skills?
If so how?

17. Partnership for 21st Century Thinking and Learning Skills
Critical Thinking and Problem-Solving Skills
Creativity and Innovation Skills
Communication and Information Skills
Collaboration Skills
Contextual Learning Skills
Information and Media Literacy Skills
(Sometimes referred to as the 4 C’s)

18. Thinking and Learning Skills
How do you see your courses developing these Thinking and Learning Skills?
Do you focus on Entrepreneurship helping to enhance acquisition of these skills?
If so how?
How do you focus on Written Skills Development?
What type of things do your students write?
Pick one of the specific skills and share with a different neighbor how it is developed and how your focus on writing Nudge another neighbor

19. Get your Mind in Gear
What is the name of the time piece with the most moving parts?
Let us hear from you when you think you have isolated the time piece!

20. Hour Glass

21. Employers have a high need for training programs delivering completers with these applied skills
Applied Skill Sets % Of Employers Desiring
Critical Thinking/Problem Solving – 92%
Ethical/Social Responsibility – 71%
Professionalism/Work Ethic – 70%
Creativity/Innovation – 69%
Lifelong Learning/Self-Direction – 64%
Source: The Ill-Prepared U. S. Workforce, 2009, The Conference Board

22. Duff’s Delivery
Is this the way that many educators help students prepare to be problem solvers and creative thinkers needed in the workplaces of our communities?

23. Career Ready Practices of The Common Career Technical Core
• Act as a responsible and contributing citizen and employee.
• Apply appropriate academic and technical skills.
• Attend to personal health and financial well-being.
• Communicate clearly and effectively and with reason.
• Consider the environmental, social and economic impacts of decisions.
• Demonstrate creativity and innovation.

24. Career Ready Practices (Continued) of The Common Career Technical Core
Employ valid and reliable research strategies.
Utilize critical thinking to make sense of problems and persevere in solving them.
Model integrity, ethical leadership and effective management.
Plan education and career paths aligned to personal goals.
Use technology to enhance productivity.
Work productively in teams while using cultural global competence.

25. Career Ready Challenges
Which of these practices do you have the most success with in your FACS courses?
Which of these practices do you have the greatest challenge with in your FACS courses?
Will the integration of an entrepreneurial mindset into your courses assist your students in being better prepared for these Career Ready Practices?

26. Mind Extender Some letters on the screen. BSIAXNLAETNTERAS
Take out ten letters from this group of sixteen letters to find the six letter word that remains
Raise your hand when you have it

27. Mind Extender Some letters on the screen. BSIAXNLAETNTERAS
Take out ten letters from this group of sixteen
letters to find the six letter word that remains
Banana

28. Can this entrepreneurial development model be implemented in any of your courses?

29. "Entrepreneurship skills are extremely important to the future."
WHY
Should American Youth
“THINK LIKE AN ENTREPRENEUR” ?
In a 2012 SURVEY of
Career Technical Education State Directors, 80% of the states said that
"Entrepreneurship skills are extremely important to the future."
However, for the most part, these state leaders have not taken major steps to include entrepreneurship education in the curriculum. 29

30. Qualities of Good Projects The Six A’s
Authenticity
Academic Rigor
Applied Learning
Active Exploration
Adult Connections
Assessment Practices
Courtesy of the Buck Institute
Roadmap uses these qualities! 30

31. Entrepreneurship Education
Business
Creative
Learn about business
Acquire financial literacy
Personal perspective
Business perspective
Demonstrate skills
Develop self discipline
Planning time
Setting and achieving goals
Practice business
Develop leadership skills
Initiative
Innovation
Visioning
Stimulate entrepreneurship
New ways to achieve
Develop skills
©2011 Charter Partners Institute

33. Roadmap For Entrepreneurship
Teachers who want to infuse entrepreneurship into their courses need assistance
Students who are entrepreneurial need assistance, direction, and freedom to explore their dreams
Teachers and students need assistance from community resources and mentors to assist in entrepreneurial venture development
Communities need ways to develop and retain talented youth in their communities for economic success

34. NC Food Science Teachers
Piloted the Roadmap For Entrepreneurship Education two school years ago
Takes students through a sequence that teachers can integrate and guide through their curriculum
Helps teachers who have a standard curriculum to deliver by allowing their students to go deeper into the entrepreneurial concepts
Connects Students and Community Resources and Mentors.

35. Questions Guide Learning
Teachers can use the questions at the 7 Mile Markers in the Roadmap for Entrepreneurship in any way, at any grade level, in any class where they are guiding entrepreneurial thinking
Takes advantage of fact that entrepreneurship is high interest for over 70% of high school students
There are “Plus” questions in addition to the required questions at each Mile Marker to allow for students going deeper into the concepts

36. Students Document Important Things for Themselves
Students are challenged to focus on their personal goals
Students engage fully on things of importance to them
Students can write questions, findings, and things that need to be discovered down in the Entrepreneurship Journal
Students learn to document the planning steps they need to accomplish in order to succeed!

37. Components of Roadmap Website
Identity as if it is your website - your logo and colors
Secure pass word protected student log in
Student and Teacher chat rooms
Roadmap to Entrepreneurship questions/guide
Individual Electronic Entrepreneurship Journal
Link to National Content Standards Covered in Roadmap
Entrepreneurship Dictionary
Teacher Training videos
Assessment Rubric

38. Cost of Roadmap Website
The Site Coordinator Module is the first Module in a set up - $100 Annual Subscription
Can be a LEA or a School or an individual teacher
Additional teachers are added at a cost of $50 for each Annual Subscription
No cost for individual students they operate under their individual teacher

39. Recognize Opportunity
Recognize Opportunity
Objective: This mile marker addresses idea generation, creative brainstorming, and identifying what students believe might be a viable opportunity for them to create a business.
Required Questions:
1. What are you passionate about?
2. What problems have you seen through personal experience?
3. What product or service could you create?
4. What problem are you solving?
5. Is there demand for your product or service?

40. Take two of the skills or hobbies you have and write them in the top box(s). In the boxes below, list possible business opportunities you might create with these skills or hobbies – (Like an organization chart)

41. Evaluate Opportunity
Objective: This mile marker tasks people with addressing the marketable value their idea would generate.
Required Questions:
Take a second look at your chosen opportunity. Is it viable?
Does it satisfy an unmet need?
Who would be willing to buy it and what price would they pay?
Can you meet the market demand, if demand meets your expectations?
What are the problems of taking this product or service to scale?

42. Problem solving Define the problem – What is wrong?
How can we discover some solutions?
How can we change? – In how many ways could this be done?
What is the preferred solution(s)?
How can we test the preferred solution(s)?
How will we know when we have the best possible solution for right now?

43. Instructional Reflection
How do you understand the concept of “target market”?
Do you think students can get beyond themselves as a target customer?
Pilots found that students don’t easily focus on the buyer as someone who may be very different from themselves.

44. Test Feasibility
Objective: This mile marker asks people to address the logistics, and to understand the feasibility of executing their ideas.
Required Questions:
What’s included in the test of your product or service?
Where will you find materials and labor for your product or service?
Can you make a prototype for your product or service?
What are the total costs of making your prototype and samples (include labor) ?
Can you get testimonials for your product or service?
Where would you go to test the feasibility of your product or service?
Is there evidence or data supporting the long-term viability of your idea?

45. Instructional Reflection
How did you arrive at projected costs of a product or service?
How did you think of prototypes?
How do you help students focus on packaging?

46. Access Needed Information
Objective: This mile marker is designed to encourage individual and group searches of information that would improve their entrepreneurial idea.
Required Questions:
What information do you need to solve your problem?
What resources are available? (i.e. newspapers, library references, Internet research)
What industry information do you need such as state and local regulations, target market numbers, costs of components, available suppliers, etc.
How can you effectively analyze this information and turn it into something useful to aid in your business.

47. Instructional Reflection
Is this Mile Marker one that students will find they are very comfortable with because of the information searches they do daily?
What are ways to get students to focus on a broad variety of information sources?

48. Establish Community Outreach
Objective: Students should recognize the information, knowledge, people and skills that exist in their community and network in order to utilize them.
Required Questions:
Where can you find people with needed expertise?
Who do you know who has business experience, or who can connect you with people who do?
Are there organizations or individuals in the community who could help you arrange financing for your business?
What community organizations or outside groups can you become a member of to help further develop your entrepreneurial venture?

49. Instructional Reflection
How will your students best approach networking in their community in order to optimize what they can learn from this Mile Marker?
What are ways to get students prepared to seek out those in the community who have knowledge or get to know someone with knowledge that is useful to them?

50. Gain Marketplace Experience
Objective: Students test their businesses in order to understand how their idea holds up in a real marketplace.
Required Questions:
How are you going to test your business idea? (i.e. work with real customers?)
What do you have to do to prepare to get the idea out in the marketplace?
What problems did you encounter in testing your idea?
Are there things you would do differently if you had it to do again?

51. Instructional Reflection
Will students understand how to get their concept tested with real customers in this Mile Marker?
What are ways to get students to focus on getting a very realistic market test of their concept?

52. Choose Future Directions
Objective: This mile marker asks students to consider what they will do in the future. Students should analyze the roadmap experience, consider what they will do in the future and how their business might grow.
Required Questions:
What went better or worse than expected when you exposed your business to market forces?
How do you feel about becoming an entrepreneur in the future?
From this experience would you choose to continue to develop this idea as a future business? Why or why not?
If you have decided that you do not have an affinity to entrepreneurship how can you use what you learned from this experience?
What other experiences will advance your knowledge so that you can take your entrepreneurial venture to the next level?
How did it feel to take a chance on creating your own wealth?
What are the top things you have learned using the mile markers to better help you move forward?

53. Instructional Reflection
How can we help students with the Mile Marker seven as they think about “next steps” as they move toward their independent entrepreneurial effort to become self- sufficient?
What are better ways to get students to focus on their long-term future?

54. Outcomes Grow with the Student
Students organize their “learnings”/discoveries / conclusions in a digital
Student Entrepreneur Journal
Journal organizes information that can progress with student as they advance through the Life-Long Learning Model
Student comprehension is enhanced as they focus on what they desire to know in order to be self-sufficient

55. Signals of Success Learners take ownership of the learning
Become self directed learners
Develop passion for an entrepreneurial concept
Involve mentors in their projects
Stop looking up answers and start innovating
Seek more answers to questions as they evolve
Find different ways to create business opportunities
Entrepreneurial competence become a motivating force
© 2011 Charter Partners Institute

56. Benefits of an Open Challenge
Learning Approach
Highly engaging
Students learn about themselves
Students develop confidence to initiate and lead
Students think differently (innovative)
Students absorb the entrepreneurship and innovation process
Students experience personal rewards of learning
© 2011 Charter Partners Institute

57. “ROADMAP USERS “ TELL US….
There is no right or wrong way to plug the “Roadmap” Entrepreneurial experiences into the curriculum.
The “roadmap experiences” seem to be a great fit to the new national common core standards as students have to zero in and concentrate on a concept.
Teachers and students become comfortable with learning from mistakes as they create and advance an entrepreneurial venture.
The “roadmap experience” requires students to use higher order thinking.
Student centered processes for the classroom allow students to think like an entrepreneur, gain problem solving skills, and enhance their writing skills.
The “roadmap experience” can help students organize their senior project that is often a graduation requirement.

58. Roadmap For Entrepreneurship Resources
Website that allows you to see information about the new website
(would need a password to log in and use)
A PowerPoint about the Roadmap Product

59. Perceptions of Employers on Essential Academic Skills of New Employees
Far too many young people are inadequately prepared to be successful in the workplace.
From High School Level
From College Level
Deficiently prepared in the most important skills: oral and written communication, professionalism or work ethic, and critical thinking or problem solving
Better prepared, with lower levels of deficiency on the most important skills, but too few are excelling.
Only one-quarter of are excellent in many of the most important skills.
More than one-quarter are perceived to be deficiently prepared in written communication.
CTE Teacher Preparation Project
Source: 2006 Conference Board Survey of Employers

60. What is required to bridge the “gap” between education and workforce preparation?
Graduates can do the following:
Manages transitions;
Are clear and effective in communication skills;
Demonstrates critical thinking and problem solving;
Works productively in teams and independently;
Effectively uses technology;
Sets goals and plan;
Makes ethical decisions and is socially responsible.

61. Do I teach for today . . . . . . or for my students’ futures?
Question:
Do I teach for today . . .
. . . or for my students’ futures?
If I make it more relevant, what will they need?

62. Lifelong Learning Model
Entrepreneurship
Lifelong
Learning
Model

63. Create Your Own “Roadmap” Community website
with a Franchise Agreement TODAY!
Contact Horace Robertson

64. Business Benefits of Roadmap Website
Can become an electronic mentor for individual students
Can know that the students are focusing on appropriate questions for aspiring entrepreneurs
Can guide teachers as to additional questions for a specific mile marker (Teacher can add as needed)
Graduates have an entrepreneurial mind-set as they enter the workplaces of the USA

65. Are there things about which we have talked that need clarification
? ? ? ? ? ? ? ? ? Are there things about which we have talked that need clarification? What questions may we respond to ? What are your inputs/comments?

66. Nails N ever A ssume I mpossibilities L earn S trategies
Pick any nail from the group of 15 and balance the remaining on the one that you picked
No glue, tape, string, etc, may be used

67. Glad to serve as a resource for you!
Horace C. Robertson
1120 Balmoral Drive
Cary, NC 27511
919 –
Secretary-Treasurer for The Consortium For Entrepreneurship Education