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Chapter 10 The Media
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Adversarial press
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National press that’s suspicious of officialdom and eager to break an embarrassing story about a public official.
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Attack journalism
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A disregard for the integrity of others by the use of slanderous journalism.
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Background story (news)
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Public officials explanation of current policy provided to press
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Confidentiality
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The state of being secret
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Equal time rule
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Rule of FCC stating a broadcaster sells time to one candidate then must sell equal time to another.
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Fairness doctrine
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Requires broadcasters to give time to opposing views if the broadcast a program giving one side to a controversial issue
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Feature story
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Media reports about special events both to any reporter who care to inquire but involving acts not routinely covered.
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Federal Communications Commission
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an independent government agency that regulates interstate and international communications by radio and television and wire and cable and satellite
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Gatekeeper
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Someone who controls access to something
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Insider stories
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Information not usually made public but becomes public because someone with inside knowledge tells.
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Loaded language
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Words that reflect a value judgment used to persuade the listener without ma.king an argument
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Market (television)
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Area easily reached by a T.V. signal.
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Mental tune-out
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Only listening to the parts of a story that are favorable to your beliefs.
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Muckraker
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A journalist who searches through activities of government officials seeking to expose conduct opposing public opinion.
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Party press
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News on a particular po0litical party in favor of that party.
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Political editorializing rule
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If a broadcaster indorses a candidate an opposing candidate has opportunity to reply
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Popular Press
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A section of the media specifically designed to reach a large audience
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Prior restraint
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A view that the press is guarantied freedom of censorship.
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Right-of-reply rule
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If a person is attacked on a broadcast that person has the right to reply to that same station
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Routine stories
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Media reports that are regularly covered by reporters.
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Scorekeeper
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Keeps track of and helps of and helps make political reputations.
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Selective attention
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Paying attention only to those parts of a story with which one agrees.
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Sound bite
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Brief statement less that a few seconds long used routinely on radio broadcast.
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Trial balloon
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Information provided by the media by an anonymous person as a way of testing public reaction.
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Watchdog
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One who serves as a guardian or protector against waste, loss, or illegal practices.
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Yellow Journalism
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Sensationalism in news, reporting that only bears a superficial resemblance to journalism. Not factual.
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