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AGTA Fall 2014 Lynn Richardson GateKeeper Systems New/Challenging Technologies, Business Models and Ride-Sharing
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Passenger: Better Customer Service Avoid waiting in line More convenient pick-up location Ability to Monitor CONTROL! Driver: More Rides and $ TNC: Profits Relatively low cost of entry Large market Little brand loyalty Why the TNC/Ride Sharing Explosion? GateKeeper Systems
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TNC Experience- does the new model deliver profits & customer satisfaction? Customer Experience- is it a better service. Nobody saying it is cheaper. Rating impact? Survey Results Driver Experience- are they getting more $ or working less hours? Rating impact? Airport Experience- How to respond- legal, operations, negotiations Related parties- Insurance companies, Taxi regulators, Cities/Counties, Federal Government Evolving Experience GateKeeper Systems
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Changes are not done yet Airports will address issues in a variety of ways-no single solution. New Kids offering a simple & universal option. Legislation/negotiations will take time Waiting until the environment settles down has serious dangers. Airports and “permitted” operators have a common goal:Customer Service - Revenue Generation So what to do now? IDEAS not SOLUTIONS Working Assumptions GateKeeper Systems
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Different issues depending on Business Model: TNC uses existing commercial vehicles/drivers: Curbside issues for pick-up Potential issues for fee payment Operating Company issues Peer-to-peer Vehicle identification issues- no compliance without identification Curbside pick-up issues Fee payment issues Compliance issues- permits, insurance, inspections, etc. TNC Issues faced by Airports GateKeeper Systems
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Enforce existing airport regulations Review for: Penalties for violations- fines, Loss of access Update list of violations Requirement for payment of fees to operate. Use of airport roadways and services- cost approach Review fee structure and current fees. Implement improvements to airport “system” Not “either – or” Combination will be the needed Alternatives for Consideration GateKeeper Systems
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No Tech Approach: Airport staff roadway patrols to interview drivers. Random, but frequent enough to catch some violators. Need to be consequences Driver interviews Photos Warnings, Citations Enforcement Program GateKeeper Systems
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Low Tech Approach: Subscribe to TNC apps to monitor specific vehicles and locations on airport- staff patrol actions (see No Tech Approach). Provide Passenger Information on GT options-Airport website or app/airline magazine info for passengers- make pax smart consumers about choosing a TNC Review pick-up locations- Can you make it more convenient for airport authorized vehicles? gates a possibility? Enforcement Program GateKeeper Systems
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Tech Based Approach- Assumes GTM: Which are Commercial/TNC vehicles? Mobile device with AVI vehicle/driver data Geo Fence LPR detection- frequent trips to airport but not registered with airport. See No Tech approach actions Enforcement Program GateKeeper Systems
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Mobile Vehicle Tracking Standard or Ruggedized computer Mobile RFID Reader GateKeeper Systems
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LPR Digital Image Image of all vehicles using airport entry road (s) Toss all with known license plate Investigate frequent users with no obvious purpose: DVM information, etc. GateKeeper Systems Assign to Hot List- intercept on next airport trip
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Offer passengers a better option than TNC What would make a better experience? DISRUPTIVE TECHNOLOGY=LEVERAGE Technology based GTM systems- Information has never been more valuable Wait time information Automated dispatch Virtual Hold Lot Improvements to Airport GT System GateKeeper Systems Passenger wants: Avoid lines Convenient pick-up Monitor Control
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Eliminate or reduce the reliance on a physical waiting area. Benefits Handle Peaks and Valleys- vehicles when you need them Less waiting in line Possible approach to dealing with TNC Concept Allow driver to “enter” the hold lot using smart phone Communicate need for vehicles- under/over supply Create a competitive TNC “app” to get a ride to the airport. Provide preference for place in queue for trip from the airport. Virtual Hold Lot GateKeeper Systems
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Easy first step- Real-Time Driver Info on website GateKeeper Systems
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Opportunity to improve service! Cannot ignore Response tied to local environment THANK YOU. Summary GateKeeper Systems
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Multiple Business Models Use existing cv= compliance issues Peer-to-peer= identification & Compliance issues Enforcement: Compliance with Airport Authorization rules (permits, insurance, inspections, etc.) Fee collection Customer services Curbside Operations Equal Treatment to Other Companies TNC Issues Faced by Airports
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