1. The Apprentice Challenge Are you up for the challenge? Who will be the winning team and who will be FIRED!

2. My client, Otis Spunkmeyer is a long time friend/partner of DECA!

3. Otis Spunkmeyer & DECA Relationship Otis Spunkmeyer and DECA have been partners for more than 20 years with our first recorded transaction in 1987. Our partnership includes the following: Otis is the proud sponsor of the SBE Academy providing over $10,000 annually in 3 scholarship categories. We also offer $5000 in scholarships to senior officers as part of the DECA Scholarship Program. Provides students with real life business experiences such as managing, marketing, promotion and sales while generating profits for your Chapter.

4. Achieve Your Business Goals With Otis Spunkmeyer Otis Spunkmeyer is a well recognized brand that people know and love. Our cookie dough is #1 in America!* Fresh-baked cookies are universal favorites and create EASY SALES for your chapter. The cookie dough comes frozen in pre-portioned nuggets that bake straight from the freezer to the oven. No mixing, scooping or thawing. NO HASSLE. Why Otis Spunkmeyer? *FSRI BEST Report, 2008

5. Growth Opportunities 1.Provides students with a chance to learn real life business experiences such as managing, marketing, promotion and sales. 2.Allows students to set and meet goals by raising enough money to attend conferences. 3.Gives chapters way to generate funds for activities. 4.Encourages teamwork to get the job done. 5.Inspires leadership and organizational skills. 6.Creates a happy environment by spreading the joy of cookies. The opportunities for students to learn, grow and develop as business people are numerous with the Otis Spunkmeyer cookie program.

6. Otis Spunkmeyer pre-portioned cookie dough tubs

7. Otis Spunkmeyer Cookie Dough Tub Sale Your Cost$9 p/tub Retail Cost$15 p/tub Your Profit$6 p/tub 40% Profit Margin!

8. Promote and Implement your Otis Spunkmeyer Cookie Dough Tub Sale Consumers love Otis Spunkmeyer cookie dough and one of the only ways they have access to purchase for their personal use is through a fundraiser. Take advantage of this niche selling opportunity. Attend all school activities during your fundraiser selling period and bring the order form so attendees can order on the spot. Add your fundraiser to your website. Send text messages, post on Twitter, Facebook or other social networks to excite community participation. Sell to family, friends and neighbors. Hang posters in local businesses. Purchase extra tubs of cookie dough and choose a weekend to set up in front of a business to sell those extra tubs. Collect email addresses and phone numbers on all orders so you can email and text when cookie dough will be ready to pick up. In doing this, you are also building your database for your next tub event.

9. 1. Choose a name and a project manager for your team. 2. Train your sales force. What are the steps of the sale? What products are available? What are the product’s features & benefits? What details does the salesperson need to know to make a sale? 3. Develop your marketing strategy! How will you get the word out about your sale? 4. Establish personal & team sales goals! SELL! SELL! SELL! Action Steps

10. Your team will be required to submit: 1. A (word processed) team plan to include the team name, project manager’s name, sales & marketing strategies, as well as individual & team sales goals. 2. All completed transaction records (sales invoices). 3. A word-processed profit & loss statement (at the end of the task) with the sales generated by each team member and a total profit for each individual & the group, as a whole. Group sales figures must match the transaction records you turn in. 4. A final assessment of the team’s outcome (What worked? What didn’t? What could you have done differently?)

11. Vocabulary Review Target Market Marketing Goal/Objective Marketing Strategy Marketing Tactic Product Feature Product Benefit Sales Goal/Quota Gross Profit (or Net Profit)

12. Vocabulary Target Market – A group of people identified as those most likely to become a customer. Marketing Goal – An objective you plan to fulfill Marketing Strategy – A plan of action for achieving your goals and objectives Marketing Tactic- Specific actions used to carry out strategies Product Feature – Basic, physical attributes of a product

13. Vocabulary Product Benefit – Advantages or personal satisfaction a customer will get from a good/service. Sales Goal/Quota – Dollar or unit sales goals set for the sales staff to achieve to achieve in a specific period of time Gross Profit – is the difference between sales revenues and the cost of goods sold; expenses must be deducted to determine net (actual) profit