1. Wabash Valley Mobile Market Community Health Initiative: Covering 6 counties in the Wabash Valley Community
Desiree Huebner
Indiana State University
Bachelor of Science in Nursing Student

2. Outline Purpose of a Mobile Market (MM) Objectives
Why the Need for a MM
How to Initiate a MM
Location of the MM
Who initiated the first MM
Nashville Mobile Market
IU Health Garden on the Go
Wabash Valley Mobile Market
Resources

3. Purpose of the Wabash Valley Mobile Market
There is a need and desire for a mobile market in low income neighborhoods and communities surrounding the Terre Haute community, specifically targeted toward; Clay County, Parke County Sullivan County, Vermilion County, Vigo County, and Clarke County of Illinois.
Educate and incorporate other lifestyle changes like diet and exercise, eating meals with family, and how to cook a healthy meal in 30 minutes.

4. Objectives of the Wabash Valley Mobile Market
The mobile market will develop into a mobile grocery store that sells produce and other healthy food items in places where those options are limited.
Make an impact on obesity and other diet related conditions in the community by approaching it through a healthy eating and exercise plan.
Provide people in low income neighborhoods or people with limited access to fresh and healthy foods.

5. Why the Need of a Local Mobile Market
According to the 2012 report from the Trust for American Health and the Robert Wood Johnson Foundation, Adult Hoosiers obesity level climbed to 30.8% from 29.1% last year, joining 11 other states with percentages of more than 30. Last year Indiana ranked 15th.
A March 2013 study by The Robert Wood Johnson Foundation found statistics for Vigo County:
33% are Obese
28% are Physically Inactive
10.2% are Unemployed
25% of children are living in poverty
37% of children come from single parent households
Vigo County has 12 recreation facilities

6. How do we Start the Wabash Valley Mobile Market
Target the communities with low income neighborhoods or with limited access to fresh and affordable foods
Incorporate the Mobile Markets in communities then tie in exercise and eating dinner together
Utilize key agencies and volunteers for community health
Baeslser’s Market and other local grocery stores
Catholic Charities of Terre Haute
CHANCES for Indiana Youth
City Government and School Corporation
Clay County YMCA
Indiana State University
Purdue Extension in Parke County
Union Hospital of Terre Haute
Vigo County Health Department

7. Determining where to initiate the Wabash Valley Mobile Market
The Mobile Market will be initiated at area food deserts, which means there is little or no access to a grocery store that offers fresh and affordable foods needed to maintain a healthy diet.
In the Wabash Valley there are six counties that the market will be initiated at: Clay, Parke, Sullivan, Vermillion, Vigo counties of Indiana and Clarke County of Illinois.
Specific food desert examples: Seelyville, West Terre Haute
Low income neighborhoods or neighborhoods that do not have access to fresh and affordable food
Community residents will enter the trailer and purchase goods with credit card, cash, EBT, WIC, SNAP

8. Who has Initiated a Mobile Market
The Nashville Mobile Market is maintained by Vanderbilt University students and volunteers.
The Nashville Mobile Market provides food desert communities with fresh produce, lean meats, dairy, and select non-perishable items. Community residents enter onto the trailer and purchase goods with credit card, cash or SNAP benefits. In addition, recipes cards are available to highlight simple, nutritious options and community kitchens are also held.

9. The National Mobile Market Mission of Vanderbilt University
We encourage the development of preventative strategies for tackling the epidemics of obesity and diet-related diseases.
We actively seek partnerships with existing mobile markets to facilitate knowledge sharing by developing lists of accepted best practices and refined methods for operations, community outreach, and evaluation protocols.
The National Mobile Market is committed to supporting the development of innovative solutions to food insecurity by providing fiscal, logistical, and structural support to community organizations interested in creating urban mobile markets to address the growth of urban food insecurity.

10. Vanderbilt University on Nashville Mobile Market
According to the NashvilleMobileMarket.org:
“Nashville Mobile Market (NMM) strives to encourage healthier eating habits and decrease incidences of diet- related chronic conditions such as obesity, diabetes, and hypertension. It does this by increasing access to and decreasing cost of healthy foods in food deserts, while also education the community about healthier options”

11. Garden on the Go Mobile Market
Indiana University Health implemented - Garden on the Go in May 2011
IU Health System Outreach Priorities
Obesity Prevention
Injury Fall Prevention
Access to Healthcare
K-12 Education
Community Revitalization
USDA reports 68% of individuals in low-income neighborhoods live in areas where affordable, fresh fruits and vegetables are not readily available.

12. Wabash Valley Mobile Market
The Department of Applied Health Science at Indiana State University conducted surveys at community centers and food pantries in Terre Haute and in West Terre Haute.
Background of the study
Ethnicity of the participants
African Americans- 24 (22%)
Caucasian- 78 (72%)
Other (American Indian, Hispanic, Bi-racial)- 7 (7%) ]
101 participants surveyed
27% of the participants were between the ages of years old

13. Peterson, Y. , Borrero, L. , Kruger, T. , & Bermudez, E. 2013
Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey.

14. Peterson, Y. , Borrero, L. , Kruger, T. , & Bermudez, E. 2013
Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey.

15. Peterson, Y. , Borrero, L. , Kruger, T. , & Bermudez, E. 2013
Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey.

16. Peterson, Y. , Borrero, L. , Kruger, T. , & Bermudez, E. 2013
Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey.

17. Peterson, Y. , Borrero, L. , Kruger, T. , & Bermudez, E. 2013
Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey.

18. Survey Findings
The Department of Applied Health Sciences concluded from their study that:
93% of participants who completed the survey are interested in a local mobile market
Almost half (48%) are on food assistance programs
Expense was cited as the #1 reason for not buying more fresh produce
Expense and lack of transportation are the most identified barriers to shop at grocery stores more often
91 (83%) were primary grocery buyers for their household
52 (48%) received assistance to buy food (SNAP, WIC)
67 (61%) female

19. Resources
Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey.
Robert Wood Johnson Foundation. Web. 5 April County Health Ranking and Roadmaps: A Healthier Nation- County by County.
The Nashville Mobile Market. Web. 5 April
United Way of the Wabash Valley
U.S. Department of Agriculture. Web. 5 April “Access to Affordable and Nutritious Food.” _.pdf
Vigo County Health Department