1. Image Wisely IRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011 Priscilla F. Butler, M.S. Medical Physicist and Senior Director ACR Breast Imaging Accreditation Programs

2. ACR/RSNA Joint Task Force: Adult Radiation Protection Formed in 2009 Partnered with ASRT and AAPM Develop initiative to build on the success of Image Gently

3. Goals include Raising awareness Educating imaging professionals, referring providers, patients –1-stop location to find links to great info already on the WWW –New educational content

4. Action Plan Target audiences will be addressed in two phases: –Radiologists, Technologists, Medical Physicists –Patients, Referring Physicians, Administrators Targets areas (in order of priority) –Computed Tomography –Nuclear Medicine Procedures –Radiography / Fluoroscopy

5. Initiative Name and Logo

6. Key Messages Imaging Wisely – –The right exam, performed the right way –Use the most appropriate exam for the clinical problem –Make sure the benefits outweigh the risks –If ionizing radiation is used, make sure the dose is appropriate

7. Key Messages When CT is the right exam – –Before imaging, check the dose and protocol –Tailor mAs, kVp, and other technical factors to patient size and indication –Use as few phases as possible to answer the clinical question –Scan only the indicated areas

8. Demonstrate Your Commitment A commitment to Image Wisely – –Pledge to the campaign –Get accredited (by the ACR or equivalent) –Participate in a Dose Index Registry

9. Image Wisely Launch 2010 RSNA: Special Interest Session Radiology Editorial – December, 2010

10. Marketing Plan Promotional communications by Image Wisely leadership, including written and video pieces Public service announcement for trade journals and general broadcast Variety of collateral paraphernalia (e.g., lapel pins, stickers, etc.) distributed at the 2010 launch

11. Image Wisely Website www.imagewisely.org Website chair – Christof Wald

12. Image Wisely Website Content Informational and reference content for imaging providers, medical physicists, and technologists Links to CT equipment manufacturers’ dedicated microsites, with vendor-specific information on how to optimize dose on their equipment Links to RadiologyInfo.org, acr.org, and rsna.org, Radiation Benefits/Risks Primer A downloadable imaging history card for patients (co-sponsored by Image Wisely and the FDA) The Image Wisely pledge form

13. Educational Content Leadership Imaging ProvidersBob Zeman Medical PhysicistsBill Hendee Rad TechnologistsKevin Powers Vender MicrositesGE, Siemens, Philips, Toshiba Referring ProvidersJulie Timmons PatientsRadiologyInfo.org Radiation Primer

14. Imaging History Record Card

15. The Pledge

16. Pledges 3000 pledges, as of February 8, 2011!

17. Work Continues