1. IBM Intelligent Transportation for Smarter Cities
Mauricio García
Software IT Architect

2. Innovative leaders create opportunities from today’s harsh realities
Sustainability
Investment
Community
Innovation
Key Message: Today, harsh realities are forcing city leaders to change. Innovative leaders will use that mandate not only to cut costs, but to lead into the future.
Speaking Points:
There is no question that today’s environment poses many significant challenges for city leaders.
Whether in emerging cities where populations are growing rapidly, or mature cities where leaders face economic challenges and population changes, city leaders face the harsh realities of scare resources and overwhelming demands
Leaders must focus on using this time, when change is required to make ends meet, to make the decisions that not only help the city survive, but transform to drive enhanced innovation, increased investment, community engagement, and overall sustainability
Additional Background Information:
Concern about cities’ fiscal health remains at the highest level in the history of the National League of Cities’ 25-year survey on City Fiscal Conditions (2010 survey)
An estimated 1 million people around the world are moving into cities each week; experts predict population in the world’s cities will double by 2050.
Declining Budgets
Increasing Threats
Aging Infrastructure
Changing Populations

3. With increasing experience, best practice patterns become visible
2006
2009
2010
Experienced: Traffic Management
What data is most important?
What analytics provide value?
Which groups to coordinate?
Identified: Repeatable Patterns
Enhanced: Foundation for Reuse and Integration
Government Industry Framework
Integrates IBM and Partner solutions

4. IBM Intelligent Transportation Offering
Apply global best practices in your city
IBM Intelligent Transportation Offering
Provides citywide traffic visibility to alleviate congestion and rapidly respond to incident response
Increase situational awareness across entire transportation network and city services (eg. emergency management response)
Analyze traffic performance to improve travel experience
Centralize monitoring and transit arrival prediction
Key Message: Additionally, we are announcing the New IBM Intelligent Operations Center for Smarter Cities as the integrated solution that delivers the most repeatable best practice patterns to city leaders.
Speaking Points:
While many of the best practices that we harvested are valuable to specific solution areas such as public safety or transportation, there is a core group of best practice patterns that we saw in almost every city solution
City leaders regularly leveraged these core capabilities to leverage information, anticipate problems, and coordinate resources.
These core capabilities can help with projects that are contained fully within a single type of city service (such as optimizing transportation flows) or more broadly, spanning multiple services (such as coordinating emergency management)
And the Intelligent Operations Center for Smarter Cities was designed to integrate with information and applications already contained within the city as well as to extend its capabilities by incorporating third-party solutions such as those pictured on this chart
Sample Partner Ecosystem

5. Increase situational awareness across entire transportation network
Inspired by:
Capture data from disparate sources to achieve citywide visibility into transportation conditions including:
Traffic flow (ie. average speed, volume)
Congestion
Roadwork and road closures
Accidents
Integrates with IBM Intelligent Operations Center for cross agency collaboration and incident management
Queensland Motorways
The Need:
Address increasing demand on roadways
with 230,000 vehicles per day and reduce motorists’ time spent in traffic and vehicle emissions
IBM Solution:
The solution recommends fastest routes and avoid congestion. This helps to speed journeys, reduce congestion, and cut exhaust emissions. Drivers no longer have to stop to pay tolls, which reduces congestion, increases safety and enhances network reliability.
Standards based integration with wide variety of instrumentation technologies and applications
"The idea is to have 'a motorway that thinks' – a more intelligent solution that will give our customers a better range of options for their journeys." - Phil Mumford, CEO of Queensland Motorways

6. Analyze traffic performance to improve travel experience
Inspired by:
Proactively manage and optimize traffic flow across the city through traffic prediction
Enables public to receive forecast of traffic conditions so they can better plan their daily activities
“What if” scenario analysis to understand traffic performance based on anticipated changes in traffic volume and conditions
Singapore Land Transit Authority
The Need:
With Singapore’s population growing, the Singapore Land Transport Authority (LTA) needed a way to head off traffic congestion and maintain its world-class business climate
IBM Solution:
Singapore LTA can forecast traffic conditions up to 60 minutes into the future to help prevent traffic congestion before it occurs.
“…use ridership data to develop more optimal routes, which ultimately will reduce congestion and make public transport more appealing.” - Silvester Prakasam, Director of Fare Systems, Singapore LTA

7. Centralize monitoring and transit arrival prediction
Identify vehicles and their current locations in real-time
Estimate arrival time of vehicles based on current and predicted traffic conditions including:
Public transportation vehicles
Private fleets
Vehicle and fleet performance analytics such as:
Number of vehicles in a route
Average transit time
Inspired by:
Finnish Transport Agency
The Need:
Agency is responsible for maintenance and development of Finnish Transport System. They wanted to gain a single view of road conditions, accidents and other road and traffic information
IBM Solution:
The solution has transformed 78,000 km. of roadways data into key insights helping to improve the efficiency of road management and enhance road safety and operational efficiency
Customer reference in CRDB:
Client Background: The Finnish Transport Agency is a government agency operating under the jurisdiction of the Ministry of Transport and Communications. It is responsible for the maintenance and development of the transport system.     Business Need: The agency needs to maximize the value of large data volumes related to roadways. Specifically, the agency wants to: • Gain a single view of road conditions, accidents and other road and traffic information • Enhance organizational efficiency • Standardize and enhance reporting, and improve distribution of information across the agency • Transform raw data into organizational insights that can improve road safety • Increase the utility of information by displaying it on maps and associating it with pictures of the road network  
Solution: The agency selected an IBM Cognos business intelligence (BI) solution to provide the reporting for an information tool named Tiira. IBM Cognos was selected because it helps create an open, service-oriented architecture that integrates well with the Esri geographic information system. The agency uses both standard and customized reports based on user-specified criteria. 
Benefits of the Solution: Since implementing the new solution, the agency has: • Gained a unified view of roadway information • Identified potentially dangerous road sections and targeted those areas for maintenance • Enhanced operational efficiency by enabling staff, traffic experts and contractors to visualize accident information on maps • Reduced the time and cost of working with transportation experts and external consultants by simplifying access to important information What Makes it Smarter: • Transforms roadway data into key insights that can be gleaned from a unified view of information and visualized easily on maps, helping to improve the efficiency of road management and enhancing road safety • Draws on a tremendous amount of data on physical conditions, equipment and devices, and existing accidents on 78,000 km of roadways • Integrates roadway information from previously disparate, siloed information systems Additional Smarter Planet information: Intelligent: The solution creates a data warehouse and enables the agency to transform a large collection of roadway data into key insights that can help improve the efficiency of road management and enhance road safety. Information previously available only through disparate systems is delivered in a unified view. Users can generate standard or customized reports easily. And by integrating information with the Esri geographic information system, the agency also can display information on road conditions and accidents on easy-to-use maps. Instrumented: The solution draws on a tremendous amount of data on physical conditions, equipment and devices, and existing accidents on 78,000 km of roadways. Interconnected: The new solution integrates a wide range of roadway information previously accessible through separate systems, several of which required specialized skills to operate. 
“…The benefit for drivers is safer and more fluid travel, and for the Transport Agency it is more efficient operations." - Kristiina Laakso, Finnish Transport Agency."

8. City Traffic Operations Use Case
Transit
Field
Systems
TIH
Traffic
Control
Application
Summary
City Traffic Operator performs congestion management assisted by TIH
Operator 1 2 3
Traffic measurement and condition data are received from Transit Field Systems
Traffic data is displayed real-time on a city geographic map to operator
Operator observes serious congestion on a link indicated by color coding
Operator uses map interaction function to observe congestion volume
Operator performs cause analysis to correlate the congestion with a major accident that happened minutes ago
Operator evaluates situation and decides on corrective measure involving redirection of traffic with highway police assistance and signal length changes on diverted routes
Operator turns the solution into action using traffic control applications external to TIH and manual steps as the case may be 4 5 6 7

9. City Traffic Planning Use Case
Transit
Field
Systems
TIH
Traffic
Control
Application
Summary
City Traffic Planner plans traffic light change intervals & lane re-configuration schedule for a busy highway during rush hours
Planner 1 2
Traffic measurement and condition data are received from Transit Field Systems
Traffic data is transformed and stored into the Traffic Information Hub
Traffic Planner requests a report on historical traffic volume and speed data related to the highway and rush hour interval of interest
Traffic Planner expands the scope of the request to include key feeder links to the highway
Planner relies on TIH to provide mean values of key KPIs
Planner uses expertise and tools external to TIH to optimize traffic flow by adjusting traffic signal intervals & lane usage rules
Planner commits the new plan into action using traffic control applications external to TIH and manual steps as the case may be 3 4 5 6 7

10. Intelligent Transportation – Product Overview
Description:
Traffic analysis capability to allow for better management of traffic , improvement of commuter experience, reduction of pollution and improve the ability for emergency responders and public safety officials to act quickly
Ability to aggregate information across multiple intra-city geographies/locales as well as information from a diverse set of data input source types and vendors
A data source agnostic , standard information model on top of which vertical value applications can be created with ease and with ability to scale
Ability to access historical and real-time information about all traffic performance, conditions, configurations and incidents
Customer pain addressed:
Existing traffic data systems, ATMS and TMC applications each cover limited intra-city geographic/locale scope
Integrations between traffic data systems, ATMS and TMC applications that function across the same city are either non- existent or limited
There is a diversity of traffic data systems in terms of types, vendors and data abstraction levels which is posing a great challenge to the creation of vertical traffic applications traffic flow optimization, improving commuter experience, pollution reduction & emergency response
There is no way to have city-wide visibility for traffic performance, conditions, configurations and incidents
Solution Software key components:
Visibility of real-time & historical, traffic & incident data though GIS, tabular & reporting interfaces
Standards based integration to data capture systems
Canonical operational data model and repository
Cloud Enablement
Integration with IBM Operation Centre Functions
Intelligent Transportation 10 10 10

11. IBM Intelligent Transportation Offering Business Context
Traffic Information
Transportation Planning
Analyzed Data …
Emergency Management
Navigator
Mobile
Portal
SMS
Radio and TV
Remote Traveler Support
Personal Information Access
Travelers
Centers
Field
Security monitoring
Toll Collection
Parking Management
Roadway Reporting
Microwave
Camera
Loop
Telematics
Roadway Control Signal System
VMS
Traffic Light
Lane Signal 60
VSS
Roadway
Commercial Vehicle Check
Toll Administration
Maintenance & Construction Management
Information Service Provider
Emission Management
Commercial Vehicle Administration
Transit Management
Fleet & Freight Management
Reporting
Emergency Vehicles
Vehicles
Transit Vehicles
Commercial Vehicles
Maintenance Constructions Vehicles
Core Services
Traffic Information Hub
Archived Information
Authentication & Authorization
Data Analysis
Administration
Traffic Management
Archived Data Management UI
Note: IBM Intelligent Transportation is in Green 11

12. Increases situational awareness for traffic operators
Intelligent Transportation – Product Detail
Area
Map
Events: real-time or manually added
Increases situational awareness for traffic operators
Capability Offered
Analyzing patterns of traffic conditions, traffic flow graphs and event reports
Traffic Operator gathers citywide visibility of conditions where
Map provides visual cues
Events identify incidents
Reports show trends
Traffic
Flow Reports
Event
Reports 12

13. Offer Centralized monitoring capability to traffic operators
Tabular View of Traffic, Devices or Events
Intelligent Transportation – Product Detail
Traffic
Congestion Status
Offer Centralized monitoring capability to traffic operators
Capability
Shown
Monitor real-time state of traffic congestion along with device or event status
Device/Event
Map View
[Zoomed Out]
Traffic Operator wants to find what accidents are occurring
Map and corresponding detailed tabular view for
Traffic congestion
Device status
Event status
Tabular view can be sorted
Retrieve details by visually selecting point on map
Click to view details for selected item
Device/Event
Map View
[Zoomed In]

14. Intelligent Transportation – Product Detail
View traffic congestion for historic date and time
Help traffic planners analyze traffic performance, and identify improvements
Capability Offered
Leverage historical data to help make informed decisions for future operations, maintenance road work, as well as planned and un-planned events management
Traffic Planner analyzes ways to improve traffic flow by analyzing historical data for trends that
Map traffic data over time periods that have meaning
Correlate traffic data with events
Traffic events for historical trends
Traffic flow at various granularities of time
Traffic Flow Reports

15. Intelligent Transportation Base Functionality
Click to Action:
Map and List Adapt Instantly to Selections
Roles & Permissions
Manage Real-Time Traffic Events
Automatic Clustering
Based on Map Zoom Level
View Service Level, Event, & Device Details
Intelligent Transportation
Historical Analysis & Planning
Real-Time and
Historical Reporting
Define Custom Map Layers / Views

16. Intelligent Transportation Solution Architecture
Radar
OCR
End-User Application
End-User Application
End-User Application
End-User Application
End-User Application
Loop Detectors
Blue-Tooth
Intelligent Transportation Management
. . .
Operations Center (alerts…)
Adapters
Traffic Information Hub (data fusion, mapping…)
Traffic Light Control
Service Provider Applications
TMC/ATMS
Traffic Prediction Tool
Traffic Optimization
. . .
. . .
Custom Databases
IBM Platform
IBM Tools
3rd Party Applications
Integration Solutions
Capture Systems
IBM User Experience
3rd Party Data Sources
Legend

17. Deploy technology regardless of your size
Multiple options help city leaders deploy technology regardless of size
On Premise:
Build on workload optimized platforms
Leverage infrastructure readiness services
Shared Services:
Work together across multiple cities
Share services using preconfigured systems
Cloud Delivery:
Log on to your smarter city environment
Customize interfaces, reports and data inputs
Key Message: Finally, we are continuing to invest to provide options for city leaders to deploy technology regardless of their size.
Speaking Points:
Smarter cities capabilities can provide value to cities of all sizes. We are continuously focusing on creating options that are accessible to everyone.
Traditionally, cities have used On Premise deployments to have complete flexibility over their solutions. We have invested to make these deployments even easier through the right infrastructure solutions and readiness assessments.
Additionally, some cities are starting to develop relationships to share the infrastructure and services for their solutions. For examples, in the UK, cities such as Avon and Somerset are sharing infrastructure supporting certain city solutions that neither city would have invested in independently. We can help more cities consider this model with targeted consulting services to determine the right services to share, and systems designed explicitly for shared services environments.
Finally, for the ultimate option in simplicity of service deployment, we are investing in Cloud Delivery models for many services. We will share more on these cloud models in a future call.
“It’s about transforming the way we do business, so we can invest that money in front-line service delivery”
Inspired By
Chief Superintendent Avon & Somerset Police

18. Together we will create a planet of Smarter Cities
IBM is the right partner to help city leaders innovate to meet and exceed citizen expectations
100 years of experience making the world work better through the use of technology
Real products to enable sustainable economic growth
Leveraging information to make better decisions
Anticipating problems to resolve them proactively
Coordinating resources to operate effectively
Local solutions based on global insight from countries
Passion for cities demonstrated by volunteers for Smarter City Challenge grants
Key Message: IBM is the right partner to help city leaders innovate to meet and exceed citizen expectations
Speaking Points:
We have a very unique position in the market and in the world today
As most of you will know, IBM will be celebrating its Centennial in mid-June. That marks 100 years of making the world work better through the use of technology. We have been involved with many complex problems from the US Census to putting a human being on the moon to creating the airline reservations system, the barcode, a chess champion computer, and many other innovations. In all of these areas we have helped innovative leaders take on new challenges to transform the way the world works.
Additionally we have very deep skills on these three sets of capabilities that are core to driving sustainable economic growth
In anticipating problems alone we have spent over $14 billion in 25 analytics acquisitions and have more than 8,000 IBM business consultants dedicated to analytics and over 200 mathematicians are developing breakthrough algorithms inside IBM Research.
We also conduct business in over 170 countries, enabling us to design local solutions with a perspective on the unique needs of each client. For example, we design solutions for cities in China based on experience and people in China. While we may apply global best practices, we never lose site of the unique needs of each city. Where some solutions may be perfectly acceptable in one region (e.g. Road User Charging to manage congestion in Europe) it may be completely unacceptable to the people of another region.
Finally, as a company we are passionate about cities. You may have heard of the “Smarter Cities Challenge” program -- the the philanthropic project that the IBM Foundation kicked off to provide $50M in services and technology to 100 cities over 3 years. For each of those projects we need to identify a team of IBMers who will have to leave their families and fall behind in their day jobs for 3-4 weeks at a time to work in depth with these cities. Despite the obvious challenges associated with this prospect, and absolutely no incremental pay or incentive, the IBM Foundation is flooded with IBM applicants to volunteer for these engagements because they are passionate about making a real difference in our world.
We have these 2,000 city projects behind us and have learned from each. Now we are ready to go forward and take those insights to help the next set of visionary leaders to make their cities more productive, more competitive and more dynamic by making them, in a word… Smarter.
Thank you.
Over 2,000 city projects leverage on IBM to help them transform into 21st century cities