1. Introducing the Industrial B-EX4T2 Series
Toshiba TABS
Theresa Lee
April 2, 2012

2. B-EX4T2 4” width models DRAM 32MB, Flash 16MB Speed
B-EX4T2-GS12 (200 dpi)
B-EX4T2-TS12 (300 dpi)
B-EX4T2-HS12 (600 dpi)
B-EX4D2-GS12 Direct Thermal (200 dpi)
DRAM 32MB, Flash 16MB
Speed
12 ips (200 & 300 dpi)
6 ips (600 dpi)
USB and Ethernet Standard
Emulations: TPGL, ZPL (Zebra)
ENERGY STAR

3. B-EX4T2 Selling Benefits
Lowest TCO
High Performance
Flexibility
Ease of Use
Worldwide Support

4. B-EX4T2- Lowest TCO 600m ribbon Dual Ribbon Motor System
33% longer than 450M (Zebra)
Minimize user interventions
Dual Ribbon Motor System
Linear ribbon feed with correct tension
Less wastage of media and ribbon from ribbon wrinkles
No unscannable bar code or reprinting labels
• Long print head life
3 million linear inches vs. 1 million
Lower replaceable part costs (50%-60% )
Low Energy Consumption
ENERGY STAR certified
Less energy in Print and Idle mode

5. B-EX4T2 - Lowest TCO 600m ribbon vs. 450m ribbon (Zebra)
Lower reseller price than Zebra
Lower cost per label
Lower labor cost in user interventions
Ribbon roll 600M
Ribbon roll 450M

6. B-EX4T2- Lowest TCO Dual motor ribbon system
Ensure better ribbon handling
Minimize ribbon wrinkling and wastage
Lower risk of unscannable bar code labels
Dual Motor drives
Friction Clutch

7. B-EX4T2 - Lowest TCO Long Head life
3 million vs. 1 million linear inches
Lowest head cost and cost per label
Toshiba B-EX4T 2 Head MSRP ($)
DPI
200
300
600
Head life 3 million linear inches
$340
$440
$835
Cost per linear inch (¢)
.011
.014
.027
Head cost per 4”x6” label (¢)
.07
.08
.16
Zebra Z4M Head MSRP ($)
Head life 1 million linear inches
$480
$560
$1,350
.048
.056
.135
.28
.34
.81

8. B-EX4T2 - Lowest TCO

9. B-EX4T2 - Lowest TCO Savings $57 Savings - $570 Savings - $283

10. B-EX4T2 Selling Benefits
Lowest TCO
High Performance
Flexibility
Ease of Use
Worldwide Support

11. B-EX4T2 - High Performance
Fast Print Speed
Toshiba B-EX4T IPS (200 dpi), 12 IPS (300 DPI)
Zebra ZM IPS (200 dpi), 8 IPS (300 DPI)
Fastest throughput
New 32 Bit processor with optimized ASIC improved performance
Graphic 25% faster than Zebra ZM400
Internal bitmap fonts 19% faster than Zebra ZM400
Large memory
More DRAM delivers faster throughput with complex label formats
Higher Flash offers more storage for fonts and graphic logos
Toshiba B-EX4T2 – DRAM 32MB, Flash 16MB
Zebra ZM – DRAM 16MB, Flash 8MB

12. B-EX4T2 - High Performance

13. B-EX4T2 Selling Benefits
Lowest TCO
High Performance
Flexibility
Ease of Use
Worldwide Support

14. B-EX4T2 - Flexibility Resolution change by snap-in heads
Easy 200 to 300DPI interchangeable
Auto head detection with no setting or firmware flash
Ease of service and maintenance
Ethernet & USB standard
Covers most user environments
Competitions charge for Ethernet option ($299)
ZPL & TPCL standard
Zebra ZPL emulation enable integration into Zebra base

15. B-EX4T2 - Flexibility Easy user installable options
Cutters, rewinder, I/O interface boards are all designed for user
Installation
User replaceable parts designed for most frequently used parts
Easy platen & head changes without tools
Simplify maintenance and minimize service calls
Network printer management tool standard
Monitor, Control and Manage from desktop computer

16. Network Management tool
B-EX4T2 - Flexibility
Network Management tool
Printer Identification
Printer Status
Printer Settings
Can be Monitor & Managed from desktop

17. B-EX4T2 Selling Benefits
Lowest TCO
High Performance
Flexibility
Ease of Use
Worldwide Support

18. B-EX4T2 – Ease of Use Easy Loading of ribbon and media
Designed for single step loading without
multiple steps or threading
New 5 line LCD front panel display
Newly redesigned menu for easy navigation
“Help Desk” function provides immediate
corrective feedback
Firmware upgrades via USB flash
Ability to upload, download or store data and
settings on USB flash

19. B-EX4T2 Selling Benefits
Lowest TCO
High Performance
Flexibility
Ease of Use
Worldwide Support

20. B-EX4T2 – Service & Supports
Large service and support network
Over 100 BTS service locations throughout the U.S.
TBS
AZ/CA/CO
TX/NM
FL/GA
TBS HI
CA/NV MN
MO/KS
NY/MI NE
COPI
KY/IL/IN CA

21. B-EX4T2 Benefits Features Benefits Lowest TCO High Performance
Dual Motor ribbon system
Longest Print head warranty – 3 million inches
Large ribbon capacity – 600 meter
ENERGY STAR
Minimize unscannable labels, less interventions, lower cost per label
High Performance
Fastest print speed
Large DRAM and Flash Memory
Fast processing speed
Overall faster throughput
Flexibility
User installable snap-in heads
Standard USB & Ethernet
ZPL emulations
Ease of integration into Zebra
environment
Ease of use
Easy media & ribbon changes
New 5 lines LCD display
Intuitive, user friendly, minimize IT
supports

22. B-EX4T2 vs. B-EX4T1 differences
B-EX4T1 GS (203 dpi)
B-EX4T1 TS (305 dpi)
B-EX4T2 GS (200 dpi)
B-EX4T2 TS (300dpi)
B-EX4T1 vs. EX4T2
Type
Mid Range – High Performance Industrial
Mid Range Industrial
Competition
Zebra 110xi4 ($2,995)
Zebra ZM400 ($1,695)
Zebra S4M ($1,245)
Head Technology
Near Edge Head
Flat Head
Better print quality
Max Speed
14 IPS
12 IPS
2 IPS
Max Ribbon length
800M
600M
33% more ribbon
Ribbon Save Mode
Option
Not Offer
TCO savings
MSRP (200 dpi)
MSRP (300 dpi)
MSRP (600 dpi)
$1,895
$2,195
Not offer
$1,695
$2,090
$3,300
$200
$105

23. B-EX4T2 vs. Zebra ZM400 Toshiba B-EXT2 Advantages Toshiba Zebra Models
B-EX4T2-GS12 (200 dpi)
B-EX4T2-TS12 (300dpi)
B-EX4T2-HS12 (600 dpi)
ZM400 (200,300dpi)
ZM600 (600 dpi)
Construction
Metal
Alum Die Cast with Metal Cover
Heavy industrial design
- Durable construction
Type
DT/TT
Thermal Head Type
Flat head
Ribbon Drive
Dual ribbon motor
Friction clutch
Better ribbon handling
Control ribbon wrinkling
Result in better quality & scannable bar codes
Less consumable wastage
Interchangeable resolution (Opt)
Print head user interchangeable (Snap-In)
Print head user interchangeable
Max Print Width
4.09”
Ribbon Length
600M
450M
Less user interventions
Designed for 24/7 operations

24. Serial, Parallel, Wireless, Host USB
B-EX4T2 vs. Zebra ZM400
Toshiba B-EXT2 Advantages
Toshiba
Zebra
DRAM (std)
32MB
16MB
More DRAM delivers faster throughput with complex labels
Flash (std)
8MB
- Higher Flash capacity offers more storage for label formats, graphic logos and fonts
Memory (opt)
USB Flash
64MB on board
Flexibility of using flash for firmware or fonts downloads
Max Print speed
12 IPS (200 dpi)
12 IPS (300dpi)
6 IPS (600 dpi)
10 IPS (200 dpi)
8 IPS (300dpi)
4 IPS (600 dpi)
- Overall faster throughput due to newer ASIC and fast print speed
Connectivity (Std)
USB, Ethernet
USB, Parallel, Serial
- Ethernet ($300) standard
Connectivity (Opt)
Serial, Parallel, Wireless, Host USB
Ethernet, Wireless
Emulation (Std)
TPCL, ZPL
ZPL
Zebra emulation standard
Replacement of Zebra user base
ENERGY STAR
Standard
None
Lower power consumption in Idle & print modes
Power savings

25. B-EX4T2 vs. Zebra ZM400 Toshiba B-EXT2 Advantages Toshiba Zebra
Options
Lower priced options
- Cutter
Cutter only
Cutter with catch tray
- Peel with internal liner rewinder
Yes
- Internal rewinder
Partial roll
Full roll
- RFID (UHF)
- Real Time Clock
USB board & RTC
Printhead Life
3 million linear inches
1 million linear inches
3 times longer lasting head
- Minimize user interventions
Lower maintenance costs
21% to 29% lower MSRP
TCO savings
Platen replacement
Tool less
Tool required
Easier to service
Minimize down time
Dimension (WxHxD)
10.9” x 12.2” x 18.11”
10.9” x 13.3” x 18.7”
Weight (Lbs.)
36.7 32
Industrial design

26. B-EX4T2 vs. Zebra ZM400 Toshiba MSRP Zebra
B-EX4T2-GS (200 dpi) USB, Ethernet
$1,695
ZM400 (200 dpi) USB, Serial, Parallel
B-EX4T2-TS (300dpi) USB, Ethernet
$2,090
ZM400 (300 dpi) USB, Serial, Parallel
B-EX4T2-HS (600 dpi) USB, Ethernet
$3,300
ZM400 (600 dpi) USB, Serial, Parallel
Options
Ethernet
Wireless (included radio card)
Serial
Parallel
Cutter (no tray)
Peel with internal liner rewinder
Internal Rewinder (Partial) *
RFID (UHF)
$ 0
$295
$120
$675
$1,660
Cutter (included tray)
Internal Rewinder (Full)
$299
$525 $0
$695
$375
$495
$1,990
Print Head (3m linear inches)
200 dpi
300dpi
$340
$440
Print Head (1m linear inches)
$480
$560

27. B-EX4T2 Verticals & Applications
Industrial / Manufacturing
Product ID Label
Carton/Box Shipping Label
Bin Label
Commercial Services
Receipt Printing
Inspection Label
Transportation / Logistics
Shipping/Tracking Label
Route Sorting Label
Government
Asset Label
Permission Tag
Retail (In Store / DC)
Shelf Label
Price Tag
Pallet Label

28. Industry - Manufacturing
Verticals
Shipping Label
Aerospace
Automotive
Computers
Consumer
Goods
Electronics
Metals
Pharmaceutical
Textiles
Tags
Process Tracking
MFP Products use these types of labels. Contact information, Serial Number Label, Model Number Label. Supply Loading Instruction. Sorting machine Instructions. Caution Labels. This industry is requesting Volume Production. For this market, Printers recommended SX Series, SA4TM, SX600 printer. Consumables
Product ID Label

29. Industry – Transportation/Logistics
Verticals
Shipping Label
Pallet Label
Freight transport
Logistics

30. Retail in Store or Retail DC
Verticals
Markdown Label
Grocery
Shelf Label
Specialty Retailer
Specialty
Food Label
Drug Store

31. Prospecting for B-EX4T2 MSRP Entry Level $100-$1,000 Mid Range
$1,000 - $2,000
High Performance
$2000+
Toshiba
B-EV4T/4D
B-EX4T1, B-EX4T2
B-EX4T1
Z ebra
GX/GK,
2800/3800 series
S4M,ZM400,105SL
110xi4
Construction
Plastic
Metal with Plastic
Mostly Metal
Footprint
Small
Mid
Mid-Large
Media Capacity
Large
Work Shift / Day 1
2-3
Environment
Distributed / Print on demand
Centralized/Batch
Distributed/Print on demand
Label volume/day
500-1,000
1,000-4,000
4.000+
Applications
Tickets/Receipts
Lab/Specimen labels
Prescription labels
Asset labels
Courier/shipping labels
Food labels
Shipping labels
Inventory /Product ID
Pallet/Bin/Shelf labels
Clothing/hang tags

32. B-EX4T2 Sales Tools on Fyi