1. WAK: Results from the research practice interface Oceania Tobacco Conference 2011 Dr Heather Gifford Ms Lynley Cvitanovic

2. Background: the theory  Waka Research  Proposal to implement research results  WAK demonstration project implemented  Process and outcome evaluation conducted

3. WAK Intervention  Awareness raising and motivational ‘campaign’  Seamless service provision and collaboration  Provide brief advice on parenting tips  Mail-out short parenting programme

4. Evaluation research  Process evaluation  Outcome evaluation (shorter term outcomes)

5. Key process evaluation results  Reduced scale of project implementation  Potential to promote change and growth  Diverse partnerships  Confusion surrounding project parameters

6. Key outcome evaluation results  Parents recognise key messages  Positively influenced attitudes and behaviours  Already demonstrating protective behaviours  Reinforced existing behaviour

7. What did we learn about research/practice interface ?  Not a simple linear process  Even if all steps in place things can go wrong  Importance of having adequate lead in time  Involve all the right people from the start  Researchers able to translate findings simply

8. Recommendations  Managing transition from theory to practice  Clear /simplified summary research findings  Integrated theory/practice leadership  Effective communication  Involve both research and practice leaders

9. Contact Details Dr Heather Gifford heather.whakauae@xtra.co.nz www.whakauae.co.nz