1. Inside Edition vs. Entertainment Tonight By: DeMarkco Butler Nick Carlson Nick Carlson Jenna Buechel Jenna Buechel

2. INSIDE EDITION: Anchor “ America’s Non-Stop Newsmagazine”  Anchor was Deborah Norville

3. ENTERTAINMENT TONIGHT: Anchor  Anchors were Mary Hart and Mark Steines  Correspondent  Thea Andrews

4. INSIDE EDITION: Headlines “ America’s Non-Stop Newsmagazine”  Heather Mills “Meltdown”  GMTV’s April Woodard was the interviewer of Heather Mills  Headline Analysis  Dramatic, Emotional, Loaded Language, ‘stalkerazzi,’  Split into 2 segments  Very few sources were used, and the story was not explained clearly

5. ENTERTAINMENT TONIGHT: Headlines  Dancing with the Stars: Jane Seymour’s “Health Crisis”  Thea Andrews was the interviewer of the Co-Stars on Dancing with the Stars  Headline Analysis  Informational for the normal viewers of DwtS.  First Person Interview with stars from their company

6. ANALYSIS OF ENTERTAINMENT TONIGHT AND INSIDE EDITION HEADLINES  Heather Mills vs Jane Seymour  Jane Seymour had more of a reaction to the crowd  Heather Mills was more news worthy  Jane Seymour was better.

7. INSIDE EDITION: Secondary stories  Jane Seymour’s Food Poisioning  Sabrina is kicked off!!!  Man gets attacked in Gym  Britney Spears Speaks  Halloween Costumes for Celebs  Survivors in the Pool  Cheerleader Slammed  Earthquake on tape

8. ENTERTAINMENT TONIGHT: Secondary stories  Heather Mills  Real or Rumor  Britney Spears  Angelina Jolie  Halloween on the View  Christie Brinkley with Rachel Ray  Dr. Phil on teacher’s legal case  Tyra Banks on weight  Sabrina kicked off!!  Last Minute News  Rosie O’Donnell

9. ANALYSIS OF ENTERTAINMENT TONIGHT AND INSIDE EDITION Secondary Stories  Same Stories were:  Heather Mills, Britney Spears, Celeb Halloween, Dancing with the Stars showcase.  Differences of Exclusives  ET had only Stars as secondary stories and news  Inside Edition decided to tell stories about real life situations around the US.

10. INSIDE EDITION: Reporting Style  Dramatic  emotional  attention getting  enticing  engrossing

11. ENTERTAINMENT TONIGHT: Reporting Style  Hyped Up  Fast paced  Stunning Stories  More descriptive  Loud and energetic music

12. ANALYSIS OF ENTERTAINMENT TONIGHT AND INSIDE EDITION: Reporting Style  Both “News” shows gave the audience what it wanted not what it needed.  ET focused on the next day’s show  Inside Edition Focused on current show

13. INSIDE EDITION: Sourcing  GMTV  Other talk show footage and other news programs  Vague sources  1 sided stories

14. ENTERTAINMENT TONIGHT: Sourcing  Snips from the Daily Mail, The Sun, The People, and The Independent (British Tabloids)  Lead Story Only  Specific source and interviews

15. ANALYSIS OF ENTERTAINMENT TONIGHT AND INSIDE EDITION: Bias  Inside Edition  Stuck with more general interest stories  ET  Exclusively celebrity related  NO POLITICAL STANDPOINT IN EITHER SHOW