1. U.S. Political System Measuring Public Opinion

2. http://www.ohgizmo.com/wp-content/uploads/2008/02/equal_measure.jpghttp://ngfl.northumberland.gov.uk/dt/dtclip/textiles_alb/images/tape%20measure_JPG.jpg

3. Early Polling George Gallup –Scientific method http://www.coverbrowser.com/image/time/1314-1.jpg

4. Types of polls In-person Telephone interview Mail questionnaire Exit polls

5. In person http://web.olivetcollege.edu/gis/photogallery/Late%202006%20Early%202007%20Highlights/MIC%20Focus%20Group%202006.JPG

6. Telephone interview http://www.albany.edu/psc/images/telephone.jpg

7. Mail questionnaire http://whatmakesmemad.com/wp-content/uploads/image/litter_container.png http://upload.wikimedia.org/wikipedia/en/d/d2/Junk_mail_collection.jpg http://blog.mathsage.com/wp-content/uploads/2008/06/questionaire.jpg

8. Exit polls http://www.uiowa.edu/~fyi/issues/issues2004_v42/12032004/ photos/FYI%20400/SFd-10-04-3857-KM-01.jpg http://pewresearch.org/assets/publications/1022-1.gifhttp://nicedeb.files.wordpress.com/2008/11/super_tuesday_exit_poll.jpg

9. Conducting Polls Sampling Question Wording Question Order Timing

10. Conducting polls http://ccelearn.csus.edu/wasteclass/images/randomSampling.jpg http://dase.laits.utexas.edu/media/american_politics_collection/viewitem/ipom_abortion_400.jpg http://www.bsos.umd.edu/socy/People/Faculty/Faculty% 20Book%20Covers/Questions%20and%20Answers%20i n%20Attitude%20Surveys.jpg http://www.clipartguide.com/_named_clipart_images/0060-0808-0702- 4018_Stopwatch_Clip_Art_clipart_image.jpg

11. Media & Public Good Role of Media Inform the public Serve as a watchdog Act as a gatekeeper

12. Role of Media http://www.onenewsnow.com/uploadedImages/Media/Images/time_cover_042008.jpg http://news.uns.purdue.edu/UNS/images/hurt.pork2000.jpeg http://ekarine.org/wp-content/uploads/2008/12/ngt.jpg

13. Criticism of media Objectivity Negative focus Visual imagery “Horse race” coverage