1. The Case for “YES!” V2.3

2. What got us here: The Referendum 2013 BC Election Transportation Referendum as a platform promise Put to the Mayors: 1.Come up with a vision and priorities 2.Propose how to fund the municipal “share” of that Precedence of “1/3 - 1/3 - 1/3” cost sharing Revenue source : 0.5% addition to PST 3.Propose the wording for a ballot Two key votes December 11, 2014: Mayors Council Approval December 17, 2014: Cabinet Approval

3. What got us here: The Coalition An unprecedented & diverse collection of organizations with a common enemy: congestion 7 Founding members in late December Now 130+ organizations, 250,000+ contacts 4 coalition co-chairs appointed Business, Labour, Environment, Students The Coalition campaign: In support of, but independent from the Mayors Council campaign. The mission: “Inform & persuade” Conduct the “ground-war”, primarily using the extensive network of Coalition

4. Our motivation: Congestion Metro Vancouver: one of the most congested regions in North America $1 billion/year in unnecessary travel costs today. …will soar to $2.8 billion by 2045 without major transit upgrades Lower productivity, lower access to labour and markets Measurable inefficiency and unreliability in our ability to move goods each day Impacts small and large businesses alike Regional, provincial, & national impact Sources: HDR Corporation, “Current and Projected Costs of Congestion in Metro Vancouver (February 2015)”; Transport Canada, “Economic Analysis, TP14664E”; InterVISTAS, “Economic Impact of Mayors’ Transportation and Transit Plan 2014-2045 (February 2015)”

5. Our motivation: Congestion (con’t) #1 source of greenhouse gas A horrible impression for tourists There’s inadequate transit capacity today… … BEFORE 1 million additional people move here A very personal result A meaningful impact on our lifestyles, communities & families current costs to households each year Sources: HDR Corporation, “Current and Projected Costs of Congestion in Metro Vancouver (February 2015)”; Transport Canada, “Economic Analysis, TP14664E”; InterVISTAS, “Economic Impact of Mayors’ Transportation and Transit Plan 2014-2045 (February 2015)”

6. “The Plan” “Improvements for all travel modes…” “Benefits to all sub- regions…”

7. 7 Mayors’ Council 10-year Investment Plan

8. What’s in the plan? 400 new buses (= 2200 total) 220 new cars (Expo, Millennium and Canada Line) 10 new cars for West Coast Express (& a new locomotive) New Light Rail Transit in Surrey & Langley 11 new B-Line Rapid Bus Routes Millennium Line subway extension along Broadway 80% more NightBus service 50% more SeaBus service 30% more HandiDART 2700 km of new Bikeways 2300 km of major road network improvements New Pattullo Bridge …and more!

9. The benefits for 35¢/day Fundamental expansion=More Choices & Less Congestion 20% less traffic congestion 40% more reliable goods movement 20-30 minutes shorter travel times on busiest routes Create Jobs and strong economy +$400M in GDP/yr in 1 st 10 years; +$1B/yr once implemented 4500 new jobs (2025)… not including construction! Moneys collected can ONLY be spent on the projects on the ballot “Segregated, Transparent, Audited” Victoria controlled (PST) “Jimmy” Sources: HDR Corporation, “Current and Projected Costs of Congestion in Metro Vancouver (February 2015)”; Transport Canada, “Economic Analysis, TP14664E”; InterVISTAS, “Economic Impact of Mayors’ Transportation and Transit Plan 2014-2045 (February 2015)”

10. The Coalition Campaign Traditional campaign elements, plus:  Leveraging our networks & memberships  Events, speeches, organizational specific engagement

11. Efforts that support all of the above Scripting, data management, segmentation and Coalition membership engagement support Procuring, managing and prioritizing third parties Volunteer management/direction Leveraging existing data sets & developing new ones Tracking & activating identified supporters Management and analysis of website/feedback form data Analytics, Reports & Dashboards Communication Logging & Management Live Calling Voter ID & GOTV Live Calling Voter ID & GOTV Digital Media & Development Direct Mail & Direct Email Direct Mail & Direct Email IVR & Autodial Services Teleforums Website & Nation Builder Website & Nation Builder Administration & Mobilization Street Teams Opposition research Advertising: Ad buys & Content Creation Advertising: Ad buys & Content Creation Basic Campaign Elements The Mayors Council Campaign Events & Venues Printed Collateral Communications & Messaging

12. Making our campaign work BTTC fundraising to enhance grassroots campaign with targeted, traditional campaign expenditures BTTC Campaign Mayors Council Campaign BTTC Campaign? Fundraising Dependent

13. Voting “YES” means Having a plan for 1 million people moving into the region Voting for positive change Getting home faster to be with your family Millions of additional dollars for faster road improvement projects More transit, quicker commutes …and Jimmy Pattison making sure it's done right! Preserving quality of life now and for our children ….all for $0.35/day Voting “NO” means No certainty on new transit projects No plan for dealing with 1 million people moving into the region by 2040 More time stuck in traffic jams Poor air quality as 600,000 new vehicles are added to the region by 2040 Longer commute times Billions in economic and health costs Putting our quality of life at risk now and for our children

14. Summary: You can help!  Download resources: http://www.bettertransit.info/  Share the word  Employees  Colleagues  Partners & Investors  Share the wealth  Our campaign is grassroots in its funding  VOTE YES!  Suppliers  Neighbors  Family

15. The Case for “Yes” http://www.bettertransit.info/